Brand Architect, Dove Men Masterbrand

Unilever; Hoboken (NJ); On-site; USD 90,000 - 115,000; Full time

Benefits offered by this job

Bonus eligible

Long-Term Incentive

Benefits

Job summary

Unilever's Dove Men+Care is seeking an Associate Brand Manager, Master Brand, Marketing, in Hoboken, NJ. You will shape brand equity and growth strategy, leading culturally resonant campaigns across North America and global markets, with close collaboration to senior leadership.

The role emphasizes storytelling, brand stewardship, and cross-functional partnership with creative, strategy, media, and communications teams.

Qualifications

• 8+ years of brand-building experience.
• Strong culture, storytelling, and understanding evolving needs of modern men.
• Experience developing brand equity and long-term communication strategies.
• Experience delivering culturally relevant, social-first marketing.
• Exceptional creative judgment and execution.
• Outstanding stakeholder management and influencing skills.

Responsibilities

• Driving the evolution of the brand's equity, positioning, and long-term growth strategy.
• Acting as a key steward of the brand, ensuring consistency across consumer touchpoints.
• Developing culturally relevant platforms and campaigns for modern men.
• Leading flagship Masterbrand initiatives, including high-profile campaigns (e.g., Super Bowl).
• Elevating creative ambition and delivering breakthrough ideas with business impact.
• Transforming insights into compelling brand experiences and storytelling.
• Influencing senior stakeholders and representing the Master Brand agenda across leadership forums.
• Partnering with creative, strategy, media, and communications teams to bring bold ideas to life.

Skills

Brand building

Marketing strategy

Stakeholder management

Agency management

Storytelling

Communication

Job description

Unilever's Dove Men+Care is seeking an Associate Brand Manager, Master Brand, Marketing, in Hoboken, NJ. You will shape brand equity and growth strategy, leading culturally resonant campaigns across North America and global markets, with close collaboration to senior leadership.

The role emphasizes storytelling, brand stewardship, and cross-functional partnership with creative, strategy, media, and communications teams.