Brand and Membership Manager

Trout National; Millville (NJ); On-site; USD 90,000 - 140,000; Full time

Job summary

A private golf club located in Millville, NJ, is seeking a Brand and Membership Manager to take charge of the club's brand and oversee membership development. The role involves shaping member experiences through strategic storytelling while also managing membership communications and relationships. Ideal candidates will have 5+ years of relevant experience and a degree in a related field. The position offers a full-time, on-site opportunity with compensation based on experience.

Qualifications

• Minimum 5 years of experience in membership development or brand management.
• Understanding of luxury service standards and discretion is required.
• Background in golf preferred but not mandatory.
• Strong interpersonal and relationship management skills.
• Exceptional written and verbal communication abilities.
• Strategic mindset balancing long-term growth with day-to-day execution.
• Understanding of luxury service standards and discretion.

Responsibilities

• Steward the Club's brand and maintain consistency in communications.
• Oversee all aspects of the membership pipeline and support retention.
• Manage membership communications and develop proactive engagement strategies.
• Collaborate with Head Golf Professional and retail team to provide brand insights on merchandise presentation and overall retail experience.
• Be part of the staff onboarding process to ensure all staff understand the Club’s culture.
• Oversee all aspects of the membership pipeline — from prospecting and introductions to onboarding and retention.
• Maintain close coordination with Club leadership to identify and qualify prospective members who fit the culture.
• Track member mix, category utilization, and trends to inform strategic decisions.
• Manage all membership communications — from outreach and onboarding materials to Club updates.
• Partner with leadership to articulate the Club’s story to prospective members, partners, and media as needed.
• Support the member experience through proactive communication and high-touch engagement.
• Oversee the strategy, tone and consistency of the Club’s digital presence to reflect understated luxury and exclusivity.

Skills

Interpersonal and relationship management skills

Written and verbal communication

Strategic mindset

Communications

Relationship management

Written communication

Strategic thinking

Luxury service standards

Education

Bachelor’s degree in Business, Communications, Marketing, or a related field

Job description

Direct message the job poster from Trout National

Brand and Membership Manager

Overview:

Trout National represents a new generation of private golf clubs — where world‑class golf meets curated experiences, and every detail reflects a deeper sense of community and place. The Brand and Membership Manager plays a central role in shaping how the Club grows, communicates, and connects — ensuring that every current and prospective member interaction reflects the Club’s standards and spirit. This position blends strategy, relationship development, and thoughtful brand leadership to help define and sustain the Club’s culture. It will report directly to the General Manager and Chief Operating Officer of Trout National.

The Opportunity

The role is equal parts strategic and personal — a chance to help shape the culture and momentum of a private club from the inside out. You will be the voice and vibe‑setter of Trout National, blending storytelling with sharp strategy to make every member and guest experience feel unmistakably ours.

Key Responsibilities

• Steward the Club’s brand — ensuring consistency in tone, visuals, and voice across all communications and experiences.
• Guide the development of materials and digital touchpoints that authentically reflect the Club’s vision and values.
• Serve as an internal brand voice, ensuring that messaging and member interactions uphold a sense of discretion, sophistication, and belonging.
• Collaborate with the Head Golf Professional and retail team to provide brand insights and guidance on merchandise selections, presentation, and overall retail experience.
• Be part of the staff onboarding process to ensure all current and future staff understand the Club’s culture.

Membership Management

• Oversee all aspects of the membership pipeline — from prospecting and introductions to onboarding and retention.
• Maintain close coordination with Club leadership to identify and qualify prospective members who fit the culture and community.
• Track member mix, category utilization, and trends to inform strategic decisions.

Communications and Member Relations

• Manage all membership communications — from personalized outreach and onboarding materials to key Club updates.
• Partner with leadership to articulate the Club’s story to prospective members, partners, and media as needed.
• Support the member experience through proactive communication, relationship‑building, and high‑touch engagement.
• Oversee the strategy, tone and consistency of the Club’s digital presence to reflect the Club’s understated luxury and exclusivity.

Qualifications

• Bachelor’s degree in Business, Communications, Marketing, or a related field.
• 5+ years of experience in membership development, sales strategy, communications, or brand management — ideally in private clubs, hospitality, or luxury real estate.
• Background and/or general knowledge in golf preferred.
• Strong interpersonal and relationship management skills; able to engage thoughtfully with discerning audiences.
• Exceptional written and verbal communication abilities.
• Strategic mindset with the ability to balance long‑term growth and day‑to‑day execution.
• Understanding of luxury service standards and discretion.

Employment Type

Full-time, on-site

Compensation

Commensurate with experience.

How to Apply

Please submit a resume and cover letter to [e-mail]

Trout National is an equal opportunity employer and values discretion, professionalism, and integrity in all hiring decisions.