Brand and Community Ambassador

Trulieve; West Palm Beach (FL); Hybrid; USD 40,000 - 60,000; Full time

Job summary

A leading cannabis company is seeking a Brand and Community Ambassador in Florida to engage communities, drive brand awareness, and facilitate marketing events. The role requires experience in field marketing, strong communication skills, and the ability to connect with diverse groups. Candidates should be results-driven and passionate about consumer needs. Flexible hours including evenings and weekends are required, and travel is a significant part of this position.

Qualifications

• 2+ years of experience in field marketing and/or marketing.
• Comfortable speaking with groups and engaging communities.
• Must possess a valid driver's license.

Responsibilities

• Interact enthusiastically with community and customers.
• Grow customer/patient pool through events.
• Generate brand awareness and positive product impressions.

Skills

Field marketing experience

Strong communication skills

Interpersonal skills

Results driven

Organizational skills

Education

High School Diploma

Degree in marketing or communication

Job description

Job Title: Brand and Community Ambassador

Department: Transformation

Reports to: Brand and Community Engagement Manager

FLSA Status: Regular- Exempt

Role Summary:

The Brand and Community Ambassador will work very closely with the Sales organization, Physician’s engagement, and Field Marketing to reach new customers/ satisfy current customers through marketing initiatives, localized marketing and/or events, and other activities that drive traffic, increase conversion, and deliver brand excitement. We are seeking outgoing, enthusiastic team members to work within the community, dispensaries and vendors to staff various events/promotions and pop-ups for Trulieve. As a Brand Ambassador for Trulieve, you will be the face of our brands, engaging with dispensaries, retail customers, and patients while teaching them about our products. This will require being knowledgeable and educated with our processes, procedures, and products.

Key Duties and Responsibilities:

• Interact in a friendly, enthusiastic, energetic and outgoing manner within the community, dispensaries, retail customers, and patients in public settings
• Grow the customer / patient pool within our states through events and community partnerships.
• Generate brand awareness and positive product impressions to increase product awareness across our internal brand portfolio.
• Assess customers’ needs and interests to best recommend products
• Set up, break down, product sampling and education stations during community & in-store demonstrations
• Timely completion of all event reports, paperwork, and on-going training commitments
• Partner with sales and marketing teams to execute marketing events and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Perform budtender educations, gather store contact information and educate store staff
• Represent our portfolio of brands at events and provide product knowledge to patients and consumers

Skills and Qualifications:

• 2+ years of working experience in field marketing and/or marketing space
• High School Diploma preferred, degree in marketing or communication a plus
• Results driven and passionate about meeting consumer’s needs.
• Previous experience in planning and executing marketing events and campaigns
• Strong communication and interpersonal skills; comfortable speaking with groups and engaging diverse communities
• Collaborative team player, open to feedback; highly organized, detail oriented and proactive
• Strategic, self-motivated, intellectually curious, innovative and resourceful

Additional Minimal Qualifications:

• Must possess a valid driver’s license and maintain clean driving record
• Must be able to pass a level 1 and level 2 background check
• Must be at least 21 years of age
• Must function independently, and have flexibility, personal integrity, and the ability to work effectively with residents, personnel, and support agencies.
• Must be able to relate to and work with patrons of different ages, abilities, and patrons that at times are experiencing emotional distress, or displaying a hostile attitude.

Physical Requirements:

While performing the duties of this job, the employee is:

• Frequently required to move/traverse throughout facilities, including tight spaces
• Accurately communicate and exchange sensitive information and ideas with others, including members of the public; observe/inspect details at varying ranges; operate computing devices:
• Regularly required to manipulate objects of varying sizes and weights (e.g., products, packaging, tools, office machinery): push/pull objects up to 50lbs; lift/carry/position objects up to 50 lbs.; ascend/descend stool/ladder/steps; position self and/or objects at floor level (e.g., crouch, stoop, kneel, crawl)
• Occasionally required to remain in a seated position
• Must have visual and auditory acuity with or without aids to perform all functions of the position

Work Schedule:

45+ hours weekly with flexible hours depending on business needs. Must be available to work evenings, weekends, and holidays. Travel 75% of work schedule.

Equal Opportunity Employer l Trulieve Supports a Drug Free Workplace