Brand Analyst: Data-Driven Marketing & Project Lead

Lactalis USA; Hopkins (MN); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid Time Off

Education Reimbursement

Professional growth opportunities

Retirement plan contributions

Job summary

Lactalis USA in Minnesota seeks a Brand Analyst to support the marketing team with project management, business analysis, systems administration, budget tracking, and tactical execution across multiple marketing initiatives. The role will work alongside broader marketing and cross-functional partners to help bring innovation, core renovation, advertising, packaging, and commercial programs to life.

The ideal candidate has a Bachelor's degree and 2+ years of experience in marketing and analytics,

Qualifications

• Bachelor's degree is required.
• 2+ years of experience in marketing, analytics, project management, or a related field.
• Strong analytical, organizational, and project management skills.
• Ability to manage multiple priorities and work collaboratively across teams.
• Proficiency with Excel, data analysis, and business reporting with ability to develop 4Ps recommendations.
• CPG experience preferred but not required.
• Experience working with sales, marketing, or brand teams preferred.
• Experience working with data pulling in Unify+/Circana/Nielsen or similar program preferred.
• Self-starter with strong attention to detail and bias for action.

Responsibilities

• Support Brand Managers with project management and execution.
• Manage marketing budgets, invoicing, purchase orders, vendor set up, and internal systems.
• Conduct business reporting, analytics, and performance tracking.
• Coordinate and communicate with cross-functional teams to ensure projects stay on track.
• Analyze sales, consumer, and market data to identify trends and actionable insights, and share recommendations with Associate Brand Managers to support informed business decisions.
• Perform other duties as assigned.

Skills

Project management

Analytics

Data analysis

Budget tracking

Cross-functional collaboration

Excel

Education

Bachelor's degree

Tools

Unify/Circana/Nielsen data sources

Job description

Lactalis USA in Minnesota seeks a Brand Analyst to support the marketing team with project management, business analysis, systems administration, budget tracking, and tactical execution across multiple marketing initiatives. The role will work alongside broader marketing and cross-functional partners to help bring innovation, core renovation, advertising, packaging, and commercial programs to life.

The ideal candidate has a Bachelor's degree and 2+ years of experience in marketing and analytics,