Brand Ambassador - Brown-Forman - $75K plus Incentives

United Distributors Of Alabama, Llc; Bessemer (AL); On-site; USD 42,000 - 56,000; Full time

Job summary

United Distributors Of Alabama, LLC in Alabama is seeking a Brand Ambassador to plan and execute promotions for beer, wine, and spirits. You will build relationships with key on- and off-premise accounts and help drive distribution of United priority brands.

The role requires 21+ years, a high school diploma or GED, valid driver's license, and the ability to work nights, weekends, and some holidays. Travel to accounts and collaborations with suppliers/ distributor will be essential.

Qualifications

• Must be 21 years or older.
• High school diploma or GED.
• Able to secure and maintain a State Alcohol Sales Permit.
• Sales experience in the food and drug industry preferred.
• Restaurant/Bar industry knowledge preferred.
• Valid driver's license with acceptable driving record.
• Ability to work some nights, weekends, and holidays.

Responsibilities

• Build and sustain relationships with key accounts for brand promotion.
• Manage a targeted list of accounts and placements for key brands.
• Coordinate with supplier and distributor marketing efforts.
• Provide training to bar managers, bartenders, and staff on key brands.
• Conduct tastings to assist sales in selling key brands.
• Host dinners and events in accounts and monitor brand movement.
• Travel approximately 35% to call points and events.

Skills

Sales experience

Product knowledge

Excellent communication

Time management

Interpersonal skills

Microsoft Office

Driver's license

Customer focus

Education

High school diploma or GED

Tools

Microsoft Office

Job description

About UnitedUnited is the largest beverage alcohol wholesaler in both Georgia and Alabama. With two members of the fourth generation of the Hertz family involved in leadership roles, United is one of the 2-3% of family businesses that are able to successfully transition beyond the third generation. The Hertz family remains focused on growth, leveraging its most distinct market advantages in order to maintain its upward momentum. Its talented and innovative team of sales representatives and brand builders has the unique ability to recognize synergies between all three categories of alcohol, making it possible for United to grow its product portfolio and business successfully in Georgia and beyond.Want to get in on the fun…We’d love to have you!The primary responsibility of a United Brand Ambassador is to plan and execute brand development promotions to help gain distribution of United priority brands for beer, wine, and spirits. Brand Ambassadors help gain and execute the promotional arm of marketing for United and our suppliers in both the on and off premise accounts we service.Must be 21 years or olderHigh school or vocational school diploma or GED equivalent requiredAbility to secure and maintain a State Alcohol Sales Permit in accordance with state lawsSales experience in the food and drug industry preferredExtensive knowledge of productRestaurant/Bar/ industry experience preferredMust be able to work some nights and weekends, and on some holidaysValid driver’s license in the applicable stateState minimum auto-liability insuranceAcceptable driving recordAbility to maintain these minimum administrative driving requirements throughout employmentResponsibilitiesResponsible for building and sustaining business relationships with key accounts in a given geographic area for key brandsManage a targeted list of accounts and placements of key brands in each accountCollaborate with both the distributor (United) and the brand’s supplierCoordinate with the supplier’s marketing efforts, distributor’s goals, and customer’s staff and consumersProvide training to customer’s bar managers, bartenders, and staff on key brandsConduct tastings with customers to assist sales representatives in selling in key brandsVisit accounts to set up programs to promote the brandsProvide to accounts branded POS, menus, glassware, etc.Create custom cocktails for accounts depending on seasons, inventory, events, new flavors/items, etc.Host dinners and events in accounts, festivals, events, etc.Receive programming from management to implement and design programs in accountsOrganize consumer samplings and related events ranging in size, including but not limited to concerts, after parties, movie premieres, and other high-profile eventsSurvey competitive activity, inform senior managers and act upon information when necessaryMonitor brand movement, pricing and distribution penetrationAttend meetings with the distributors and suppliers to review brand wins, opportunities, and plansTravel time required – approximately 35% of the positionDrive to all call pointsPerform other duties as assignedCompetenciesDecision MakingPlan and OrganizeCustomer FocusProfessionalismFlexibilityCommunicationInterpersonal SkillsProblem Solving/Solution-OrientedCollaborationConflict ResolutionPositive AttitudeSelf-MotivatedCreativityWorking As a TeamWillingness to LearnCritical SkillsTime managementCreativity and InnovationProduct knowledgeProficient in Microsoft Office and other United technology useExcellent verbal communication skillsStrong attention to detailStrong communication and collaboration skillsStrong organizational skills with a proven ability to multi-task, prioritize, and manage time in order to meet frequently changing deadlines in a fast-paced environmentAble to read, write, and perform business math computationsWorking ConditionsSome work in normal office environmentAble to maintain very high proficiency and job standards while working in a non-temperature controlled environment that includes exposure to heat, high humidity, and inclement weatherAble to work occasionally in refrigerated areasExposure to smoke and dust in certain accountsAble to work in an environment with moderate to loud noise levels at events and in accountsPhysical Requirements and Essential FunctionsRegular, reliable attendance requiredAble to drive a vehicle for extended periods of timeAble to taste. talk and hear, stand and walk, sit, reach with arms and hands, lift and carry, and use hands and fingers to handle or feelAble to sit for extended periods of time, using computer keyboard, mouse, monitor, or calculatorAble to perform greater than average lifting (50-65 lbs)Able to frequently climb or balance, stoop, kneel or crouchMust have specific vision abilities that include close vision, distance vision, and the ability to judge distanceAttention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact [e-mail] or call 800-381-9947 for assistance with an accommodation.