Brand Ambassador

Minnesota United FC; Saint Paul (MN); On-site; USD 22,000 - 25,000; Part time

Benefits offered by this job

Merchandise discount

Rewards and recognition

Job summary

Minnesota United FC is seeking Brand Ambassadors to enhance the fan experience at game days and community events. You will promote the team, engage with fans, and support promotional activities across multiple events in the Twin Cities area.

The role is part-time and reports to the Manager, Experiential Marketing and the Matchday Presentation Specialist, with shifts during World Cup activations, USA Cup, and Minnesota State Fair. A dynamic, fast-paced environment awaits.

Qualifications

• Passion for growing the game in the Twin Cities and Minnesota.
• Positive, professional demeanor in communication, appearance, and interactions with guests.
• Ability to thrive in a fast-paced environment and think on your feet.
• Innovative, proactive in solving challenges and enhancing event experiences.
• Highly organized with strong follow-through and attention to detail.
• Excellent interpersonal and relationship-building skills.
• Bilingual skills a plus.

Responsibilities

• Act as a Brand Ambassador for Minnesota United FC, representing the MNUFC brand in a positive, knowledgeable manner.

Skills

Fan engagement

Event coordination

Team collaboration

Bilingual

Communication

Organized

Job description

Position

The Brand Ambassador role is part of the Marketing & Communications department with Minnesota United FC (MNUFC), a professional soccer club based in the Twins Cities area of Minnesota and a member of Major League Soccer (MLS), the top tier soccer league in North America.

Position Summary

We are looking for enthusiastic individuals to join our Brand Ambassador Team! The purpose of this role is fully focused on growing and inspiring our surrounding communities through the world’s game. As a Brand Ambassador, you will play a pivotal role in representing our team, engaging with fans and community members. You will be responsible for creating a positive and energetic atmosphere on game days, various events, promoting team initiatives, and assisting with promotional activities. This is a part-time role reporting to the Manager, Experiential Marketing and the Matchday Presentation Specialist.

Why You’ll Love It Here

At MNUFC, we believe that people matter and that every event is an opportunity to create something special. We sweat the details to deliver unforgettable experiences, nurture relationships to bring people together, and lead with empathy to ensure every guest feels valued. We tackle adversity with a problem-solving mindset and celebrate together. If you’re passionate about crafting meaningful experiences and thrive in a fast-paced, collaborative environment, we’d love to have you on our team.

What You’ll Do

• Act as a Brand Ambassador for Minnesota United FC, representing the MNUFC brand in a positive, knowledgeable manner.
• Attend a diverse array of MNUFC and MNUFC2 games, year-round community events, including local festivals, youth soccer tournaments, parades, watch parties, and more.
• Work in cooperation with the MNUFC Marketing, Community Relations, Community Partnerships, Ticket Sales, and Special Events Departments to ensure the successful execution of events.
• Proactively engage with fans at MNUFC & MNUFC2 matches and events
• Collaborate with Live Production team with the execution of match day and events from start to finish including but not limited to: load in/out, coordinating games and activities, running contests and sweepstakes, setting up and breaking down equipment such as tents, tables, sound equipment, inflatable, and more.
• Maintain and track inventory of game presentation/event props, merchandise, and giveaway items.
• Act as a mascot handler during MNUFC game days and events, enhancing the guest experience by taking photos for fans, assisting with mascot timelines, and upholding mascot safety.

What You’ll Bring

• Passion for growing the game of soccer in the Twin Cities and state of Minnesota.
• A positive, professional demeanor in communication, appearance, and interactions with guests.
• Ability to thrive in a fast-paced environment and think on your feet.
• Innovative, forward-thinking, and proactive in solving challenges and enhancing event experiences.
• Highly organized with strong follow-through and a sharp eye for details.
• Excellent interpersonal and relationship building skills.
• Bilingual skills a plus.

Requirements

• Ability to work flexible hours including evenings, weekends, and potential holidays as needed, including a majority of MNUFC (St. Paul, MN) and MNUFC2 (Blaine, MN) home games.
• Able to work 4 shifts during World Cup Activations (June - Twin Cities), at least 2 shifts at USA CUP (July - Blaine, MN), and at least 3 shifts at the Minnesota State Fair (August/September - St. Paul, MN)
• Ability to lift and move up to 50 lbs. as needed.
• Must have a valid driver's license and reliable transportation (not all locations are accessible via public transit).

Compensation & Benefits

Minnesota United FC values the contributions of our team members and is committed to transparency in our compensation practices. The compensation range for this role is $16.50 - $18.00 per hour (non-exempt). Beyond compensation, the Club is dedicated to creating a positive work environment where our people and our work matter, while supporting individual and team growth. We prioritize opportunities for career development and advancement. Part-time employees also enjoy additional benefits, including a merchandise discount and opportunities for rewards and recognition, ensuring that achievements are celebrated.