Brand Ambassador

Allied Beverage Group; Elizabeth (NJ); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401K plan with company match

Pet Insurance Plan

Job summary

Allied Beverage Group seeks a Brand Ambassador in Elizabeth, NJ. This position is about achieving customer objectives in Off & On Premise environments while driving profitable long-term growth. Candidates should have sales experience and the ability to manage complex customer relationships.

With a foundation in a family-based culture, this role emphasizes strong negotiation skills and flexibility, balancing customer needs with corporate strategies.

Compensation ranges from $65,000 to $70,000, complemented by a bonus and comprehensive benefits including medical and retirement plans.

Qualifications

• 1-2 years of major account responsibility.
• Budget, sales, and marketing experience with a major CPG company.
• Comprehensive understanding of spirits, including categories and production.

Responsibilities

• Achieve customer objectives in Off & On Premise markets.
• Lead annual plans for key accounts aligned with brand strategies.
• Influence sales teams to develop account-specific programs.

Skills

Negotiation skills

Sales skills

Leadership capabilities

Flexibility

Customer relationship management

Education

4-year college degree or equivalent experience

Tools

Excel

PowerPoint

Job description

Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!

Overview

The Brand Ambassador role will be responsible for achieving customer objectives in both the Off & On Premise, Key Performance Indicators (KPI), and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.

Responsibilities

Customer

• Deliver on volume and profitability objective by brand
• Ensure compliance to Corporate Brand Strategies
• Increase the quality/quantity of accepted innovative business building proposals
  • Understand best practices
  • Apply comprehensive market, product and consumer information to generate brand and volume building activities
• Increase number of accounts where we are considered trusted advisor
  • Become part of customers planning process
  • Obtain preferred supplier status (right of first refusal)
  • Understand and deliver on account’s goals, strategies and opportunities
• Set goals, measure, evaluate and adapt to changes
• Meet and exceed customer expectation on fundamental business needs

Organizational

• Identify and adopt key account management best practices beyond customer and industry
• Lead development of annual plans for key accounts that reflect agreed brand and customer strategies and support the delivery of business goals
• Develop preferred supplier status with accounts by participating in the accounts planning process
• Communicate market, brand and consumer developments/trends/best practices inside and outside the category and/or industry
• Influence Allied Beverage Group sales teams to develop account specific programs in line with brand strategies using local consumer insight
• Recommend suitable account specific brand and volume mix targets
• Oversee account performance and implement corrective business building actions
• Proactively participate in strategy briefing sessions and provide continuous feedback on execution and program effectiveness
• Ensure delivery of specific Category Management guidelines and principles to strategic account category manager resource aligned against customers
• Set and achieve KPI’s (Depletions, Distribution, Ads, Displays, Features, Shelf Execution, Digital Posts, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)
• Engage in relationship building activities with buyer for all key accounts

KPI’s

• Weekly Pre-plans and Recaps
• Achieve monthly KPI Goals
• Communicate and Manage Targets through Local Team
• Work with Allied Beverage Group Sales Reps & Managers on key priorities
  • Weekly check-in on targets – Business Reviews and opportunity discussions
  • Sales Rep ride‑withs
  • Field & Key Account Manager ride‑withs
  • Presenting updates at weekly team meetings
  • Attend events
• Responsibility for Core list of Off & On Premise accounts
  • Plan & Prepare Account/Activities
  • Account Business Reviews
  • Activate PRUSA Marketing Programs
  • Execute Retail Controllables and Brand Standards at L3F
  • Account audits
  • Assess and implement account needs
  • Consumer Sampling
  • Staff Education
  • Digital Posts

Qualifications

• 1-2 years major account responsibility
• Budget, sales and marketing experience with major CPG company
• 4-year college degree or equivalent experience
• Comprehensive understanding of spirits to include knowledge of categories, basic production, and service
• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs little direction or supervision
• Ability to work flexible hours which include early morning evenings, and/or weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Managing complex customer relationships
• Strong sales skills, superior negotiation and influencing skills
• Leadership capabilities with strong presentation and interpersonal skills
• Proficient in fact-based selling and analysis of syndicated consumer data (IRI, Nielsen)
• Basic brand marketing and finance skills
• Basic computer skills (excel, access, word, PowerPoint etc.)

Compensation and Benefits

The anticipated salary range for this position is $65,000 to $70,000, depending on qualifications such as experience, education, and skillset.

In addition to salary, this role is eligible for a discretionary bonus and offers a comprehensive benefits package including Medical, Dental, Vision, 401K plan with company match, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan and more.

EEO and AI Disclosure Statement

Allied Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other legally protected characteristics.

As part of our recruitment process, Allied Beverage Group uses artificial intelligence (AI) tools to support the initial review of applications. These tools are designed to assist our recruiters in identifying qualifications and experience that align with the requirements of each role. The tools do not make hiring decisions. All final decisions are made by our recruitment team and hiring managers.

We are committed to fair and equitable hiring practices. If you have questions about this process or need an accommodation, please contact Human Resources.