Brand Ambassador

WYLD; Columbus (OH); On-site; USD 63,000 - 77,000; Full time

Benefits offered by this job

Bonus potential

11 paid holidays

120 hours PTO

401K

16 hours VTO

Full health, dental and vision

Wyld equal opportunity employer

Job summary

Wyld seeks a Brand Ambassador to represent the brand at dispensaries, driving consumer awareness, supporting sell-through, and building store-level relationships. This field-based role executes in-store activations, educates budtenders and customers, and provides market insights to the sales team.

The ideal candidate thrives in a fast-paced, customer-facing environment, with strong influencing skills and a passion for cannabis culture. Flexibility for evenings/weekends and travel is expected.

Qualifications

• 1–3 years experience in brand ambassadorship, field marketing, or retail sales (cannabis industry preferred).
• Strong interpersonal and communication skills.
• Highly motivated, self-starter with a passion for cannabis culture and education.
• Ability to work flexible hours, including evenings and weekends.
• Must have reliable transportation and a valid driver’s license.
• Must meet all legal requirements to work in the cannabis industry in your state.
• Basic PC / Microsoft Office skills; experience with Google Apps and CRM software is a plus.
• Must be able to communicate effectively in English, verbally and in writing.

Responsibilities

• Identify and secure in-store demo and event opportunities with dispensaries and the sales team.
• Plan and execute compliant activations that drive consumer trial and brand awareness.
• Ensure strong in-store presence and visibility aligned with brand standards.
• Represent the brand with professionalism and product knowledge to educate consumers.
• Build and maintain relationships with budtenders and dispensary staff.
• Capture event performance and market insights for sales optimization.
• Support account priorities and provide feedback to improve execution.
• Maintain compliant brand representation and adhere to regulatory requirements.

Skills

Brand ambassadorship

Field marketing

Retail sales (cannabis)

Interpersonal skills

Communication skills

Self-motivated

Reliable transportation

English proficiency

Tools

Microsoft Office

Google Apps

Salesforce or CRM

Job description

Brand Ambassador

Department: THC SALES

Employment Type: Full Time

Location: Ohio - Columbus

Reporting To: Director of Sales

Compensation: $70,000 / year

Description

Headquartered in the Pacific Northwest, Wyld produces the best Cannabis tasting edibles and beverages on the market using real fruit and natural flavors. When adventure calls, we answer - always ready to embrace challenges, test boundaries, and push limits. Our company ethos is founded in strong values and our Pillars of Commitment to our communities and the Earth itself. Our ambitious team embraces challenges, tests boundaries, and is always ready for adventure. Wyld operates in AZ, CA, CO, IL, MA, MD, MI, MO, NM, NV, NJ, NY, OH, OR, OK, WA, and across all of Canada with more launches on the horizon.

Ability to excel in a fast-growing/fast paced environment delivering accuracy while managing to deadlines where adaptability is imperative.

Embody Wyld Core Values, The Wyld Way

Wyld’s core values are the driving force and energy behind everything we do. These values drive our culture, our business philosophy and our philanthropic efforts. It is the cornerstone for all that we do here at Wyld.

• Make a Mark
• We Blaze Our Own Trail
• Brand First
• We Mean Business

Summary

As a Brand Ambassador, you will serve as the frontline representative of the brand within dispensaries; driving consumer awareness, supporting sell-through, and strengthening relationships at the store level. This field-based role is responsible for executing in-store activations, educating budtenders and consumers, and providing real-time market insights to the sales team.

The ideal candidate is energetic, self-motivated, and thrives in a fast-paced, customer-facing environment, with a strong ability to influence purchase decisions and elevate brand presence in market.

Duties and Responsibilities

In-Store Activation & Execution

• Identify and secure in-store demo and event opportunities in partnership with dispensary partners and the sales team
• Plan and execute engaging, compliant in-store activations that drive consumer trial and brand awareness
• Ensure strong in-store presence and visibility aligned with brand standards

Consumer Engagement & Education

• Represent the brand with professionalism, enthusiasm, and product expertise
• Educate consumers on product benefits, usage, and brand positioning to influence purchasing decisions
• Create memorable, high-quality interactions that build brand loyalty

Budtender Relationship Development

• Build and maintain strong relationships with budtenders and dispensary staff
• Provide ongoing product education, samples (where applicable), and support to drive recommendation and sell-through
• Act as a trusted resource for product knowledge and brand updates

Sales Support & Market Feedback

• Partner closely with Account Managers and sales leadership to support account priorities and initiatives
• Capture and report on event performance, consumer feedback, and market insights
• Identify opportunities and challenges in market, providing actionable feedback to improve sales execution

Brand Representation & Compliance

• Maintain a polished, professional, and compliant presence in all interactions
• Ensure all activations and engagements align with company policies and regulatory requirements
• Uphold brand values and standards across all touchpoints
• Additional duties and responsibilities may be assigned based on business needs

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 1-3 years experience in brand ambassadorship, field marketing, or retail sales (cannabis industry preferred).
• Strong interpersonal and communication skills.
• Highly motivated, self-starter with a passion for cannabis culture and education.
• Ability to work flexible hours, including evenings and weekends.
• Must have reliable transportation and a valid driver’s license.
• Must meet all legal requirements to work in the cannabis industry in your state.
• Basic PC / Microsoft Office application skills are required; experience in Microsoft office, data analysis, Google Apps, and Salesforce or other CRM software is a plus
• Must be able to effectively communicate in English, both verbally and written
• Requires daily travel across territory – must have reliable vehicle and a valid driver’s license
• Must be flexible - working Tuesday – Saturday, and occasionally evenings and Sundays
• Must meet all legal requirements to work in the cannabis industry in your state.
• Active state-issued driver's license and maintained clean driving record
• Reliable personal vehicle to utilize for marketing events (Mileage reimbursement is covered at federal rate)
• Must be able to effectively communicate in English, both verbally and written
• Hours are likely to vary based on needs of the business
• Must obtain state-required permits, licenses, and certifications
• ServSafe Food Handler’s Card preferred
• Willing to submit to a background check, including a motor vehicle report
• State regulations require all applicants must be 21 years of age or older

Benefits

As a exempt employee, you'll receive a competitive salary of $70,000/yr + bonus potential, 11 paid holidays, 120 hours of PTO, 401K, 16 hours of VTO, and fully paid health, dental and vision insurance.

Wyld is an equal opportunity employer