Branch Manager

Herc Rentals; Midland (TX); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Life and disability insurance

401(k) plan with company match

Employee Stock Purchase Program

Paid time off

Parental leave and military leave

Tuition reimbursement

Job summary

Herc Rentals is seeking a Branch Manager to lead daily branch operations, focus on revenue growth, drive profitability, and develop a high-performance team. The role emphasizes safety leadership, fleet optimization, and compliance with OSHA and DOT standards.

You will manage a diverse workforce, operate across a variety of vehicles and equipment, and ensure outstanding customer service while meeting business plans and budgets.

Qualifications

• High School or GED required; College Degree preferred.
• 5–7 years of relatable experience.
• Valid driver’s license with a clean driving record.

Responsibilities

• Grow revenue for the branch and district.
• Meet or exceed the branch business plan.
• Answer and resolve customer questions.
• Manage the team effectively and efficiently.
• Implement safety trainings and maintain a branch safety plan.
• Fleet management.
• Manage P&L reporting and operational reviews.
• Generate, process, and review daily business reports.
• Support all team members.
• Conduct branch audits and inventory reviews.
• Maintain OSHA and DOT compliance.

Skills

Revenue growth

Customer communication

English proficiency

Data entry

Microsoft Word

Excel

Fleet operation

Safety leadership

Team work

Travel ability

Decision making

Training & development

Problem solving

Education

High School or GED

College degree preferred

Tools

Microsoft Word

Excel

Job description

Founded in 1965, Herc Rentals is one of the leading equipment rental suppliers in North America with 2025 total revenues reaching approximately $4.4 billion. Herc Rentals’ parent company, known as Herc Holdings Inc., listed on the New York Stock Exchange on July 1, 2016, under the symbol “HRI.” Herc Rentals serves customers through approximately 607 locations and has about 10,000 employees in North America as of June 30, 2026.

Job Purpose

The Branch Managers are the leaders of the management and direction of Herc Rentals’ branches. They oversee daily operations ensuing positive revenue generation, high customer service standards, employee development, and continued excellence in productivity. They will improve the branch’s competitive position as well as maximizing profitability. This is an excellent opportunity for motivated self-starters and people leaders. In this role you will...

• Think strategically and critically
• Take initiative and work autonomously
• Lead and develop a diverse team
• Manage a profit and loss statement
• Effectively grow a diverse portfolio of customers
• Manage a fleet inventory mix to maximize revenue and profit
• Be a safety leader in their branch set the tone and expectation for the highest safety standard
• Be an expert in the equipment rental industry and support continuous learning at the branch on new fleet and equipment applications.

What you will do...

• Grow revenue for the branch and district
• Meet or exceed business plan for the branch
• Answer and resolve customer questions
• Manage your team effectively and efficiently
• Implementing Safety trainings and maintain a branch safety plan
• Fleet Management
• Manage Profit and Loss reporting & Operational reviews
• Generate, process, analyze and review the daily business reports
• Support all team members
• Conduct Branch Audits & Inventory reviews
• Maintain federal compliance with OSHA regulations and DOT standards

Requirements

• High School or GED required, College Degree preferred
• 5-7 year of relatable experience
• A valid driver's license with a clean driving record

Skills

• Ability to drive revenue growth
• Ability to communicate with customers
• Ability to read, write, speak and understand English
• Ability to input information into computer systems
• Basic knowledge of Microsoft Word and Excel Programs
• Ability to safely drive and operate multiple types of vehicles and equipment
• Be able to regularly lift 50lbs or more
• Ability to sit, stand, and walk for extended periods of time
• Ability to perform repetitive tasks; stretch, turn, twist, and reach overhead; bend, crouch, squat, kneel, and stoop for extended periods of time
• Must be able to work indoors and outdoors when required of the job
• Strong Customer Orientation
• Excellent interpersonal and communication skills
• A strong team player, experience with high performance teams
• Ability to travel
• Commitment to company values
• Computer competence.
• Demonstrated problem solving and negotiation skills
• Employee training and development
• Good judgment and strong decision

Pay Range:$90,000.00-$100,000.00/Annually Base salary + quarterly bonuses, & company truck

Please be advised that the actual salary offered for any position is subject to the company's sole discretion and may be influenced by various factors, including but not limited to the candidate's qualifications, experience, location, and overall fit for the role.

Herc Rentals values its employees and provides excellent compensation and benefits packages which are not limited to the following.

Keeping you healthy

Medical, Dental, and Vision Coverage

Life and disability insurance

Flex spending and health savings accounts

Virtual Health Visits

24 Hour Nurse Line

401(k) plan with company match

Employee Stock Purchase Program

Life & Work Harmony

Paid Time Off (Holidays, Vacations, Sick Days)

Paid parental leave.

Military leave & support for those in the National Guard and Reserves

Employee Assistance Program (EAP)

Adoption Assistance Reimbursement Program

Tuition Reimbursement Program

Auto & Home Insurance Discounts

Protecting You & Your Family

Company Paid Life Insurance

Supplemental Life Insurance

Company Paid Disability Insurance

Supplemental Disability Insurance

Group Legal Plan

Critical Illness Insurance

Herc does not discriminate in employment based on the basis of race, creed, color, religion, sex, age, disability, national origin, marital status, sexual orientation, citizenship status, political affiliation, parental status, military service, or other non-merit factors.