Boutique Director, Sandro/Maje Beverly Drive
SMCP NORTH AMERICA (US, CANADA)
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Benefits offered by this job
Job summary
SMCP seeks a Boutique Director for Sandro and Maje on Beverly Drive in Beverly Hills. You will lead two high-profile boutiques, ensuring brand standards, clienteling, and superior customer experiences while managing two brand identities within one leadership role.
You’ll recruit, coach, and develop store leadership, drive sales performance, and build local community relationships to grow demand and loyalty among high-value clients.
Qualifications
- Bachelor’s degree preferred.
- 7+ years of retail leadership experience.
- Strong clienteling background and relationship-building.
- Proven ability to coach leaders and manage two brand identities.
Responsibilities
- Lead Sandro and Maje Meatpacking boutiques as one business.
- Drive KPIs: conversion, average sale, clienteling, CRM performance.
- Coach Store Directors and managers with development plans.
- Oversee staffing, scheduling and boutique operations for peak periods.
- Build external community partnerships to drive traffic and loyalty.
- Ensure exceptional client experience aligned with brand standards.
Skills
Education
Tools
Job description
At SMCP, we embody the essence of Parisian elegance with our renowned brands, Sandro and Maje. With a commitment to accessible luxury, we bring high-fashion designs and sustainability together, crafting exceptional products and memorable experiences. Operating in over 47 countries, we are financially stable and in an exciting phase of growth, led by a strong and experienced senior leadership team. Our culture thrives on engagement, inclusivity, and corporate social responsibility, ensuring that our success is built on both innovation and care for our planet. By 2030, we aim to meet ambitious sustainability goals, all while offering Parisian chic with a modern twist. Our collections reflect the dynamic interplay of casual elegance and evening sophistication, created for individuals who value both style and sustainability.
SMCP is more than just a fashion house—it’s a forward-thinking company where innovation and sustainability come together. As we continue to lead the accessible luxury market, we focus on growth, stability, and prioritizing internal mobility for our people. With a dedicated senior leadership team guiding us, we offer a culture that fosters creativity, engagement, and meaningful career opportunities. Our collections from Sandro and Maje blend timeless Parisian style with a contemporary edge, allowing individuals to express their unique personality through fashion. Joining SMCP means becoming part of an evolving story, where passion, creativity, and sustainability are at the forefront. Together, we will continue shaping the future of fashion with a strong foundation of growth, stability, and engagement.
To learn more about our global presence and values, visit our website at SMCP Global.
As an Boutique Director, you’ll be leading a group of stores to success by driving performance, fostering a motivating culture, and ensuring operational excellence. Your role will involve coaching and mentoring Store Managers to help them achieve sales targets, maintain high standards of customer service, and ensure the smooth running of all operations. You’ll be at the heart of the customer experience, ensuring that each store is aligned with the brand’s core values and delivers an exceptional shopping experience. With a focus on recruitment, team development, and achieving district goals, you will create an environment where your team thrives and exceeds expectations.
The Boutique Director is responsible for the leadership, performance and growth of the Sandro and Maje freestanding boutiques on Beverly Drive in Beverly Hills, CA. This leader will create high-performing, accountable teams, develop strong store leadership and build a culture where expectations are clear, performance is consistently coached and results are owned. The role is also responsible for establishing both boutiques as important destinations within the neighborhood by building strong relationships with local businesses, community groups and clients. Clienteling and the development of a loyal, high-value client base are critical to the success of this position.
Internal:
- Direct Supervisor: District Manager - SW/LA
- Region: Vice President of Retail - US
- Department Head: EVP, Retail & Business Development
- Leads the Sandro and Maje Meatpacking boutiques as one business while protecting the identity, standards and commercial priorities of each brand.
- Creates a high-performance culture built on clear expectations, ownership, follow-through and accountability at every level of the store teams.
- Maintains a highly visible presence on the sales floor and coaches in real time on selling behaviors, client experience, product knowledge and KPI performance.
- Develops Store Directors and managers into strong business leaders through regular coaching, feedback, goal setting and individual development plans.
- Holds leaders and teams accountable for sales results, behaviors, attendance, operational standards and execution of agreed action plans.
- Identifies performance gaps quickly and implements clear improvement plans, including formal performance management when necessary.
- Recognizes strong performance, creates growth opportunities and builds succession plans and a strong internal talent bench for both boutiques.
- Creates an engaging team culture where communication is direct, consistent and transparent and where employees understand how their individual contribution impacts the business.
- Owns the sales and profitability performance of both boutiques and delivers against budget, forecast and Company objectives.
- Drives all key selling KPIs, including conversion, UPT, ATV, full-price selling, clientele sales and CRM performance, with clear daily and weekly action plans.
- Reviews performance by brand, store, team and individual seller to identify opportunities and hold leaders accountable for measurable improvement.
- Partners with the District Manager and cross-functional teams to develop and execute action plans that increase traffic, conversion, productivity and profitability.
- Ensures staffing, scheduling and floor coverage support peak business periods and the needs of both stores.
- Builds a strong clienteling culture in both boutiques, with client development treated as a core selling responsibility for every member of the team.
- Owns the growth and quality of the Meatpacking client base, with a focus on acquisition, retention, reactivation and development of high-value clients.
- Sets clear expectations for outreach, appointments, follow-up and CRM activity and holds the team accountable for consistent execution and measurable results.
- Personally develops relationships with top clients and supports the teams in creating elevated, personalized experiences that build long-term loyalty.
- Creates store-level client events, appointments and outreach strategies that generate traffic and incremental sales
- Build strong connections within each store’s community/stylis and neighborhood, identifying key events, partnerships, and local opportunities that drive awareness, traffic, and client engagement.
- Establishes Sandro and Maje as active, visible members of the Meatpacking community and develops relationships that drive awareness, traffic and new client acquisition.
- Builds and maintains partnerships with local businesses, hotels, restaurants, residential buildings, offices, community groups and other relevant neighborhood partners.
- Identifies opportunities for local activations, cross-promotions, events and partnerships that introduce new clients to both brands.
- Develops a strong understanding of the Meatpacking customer, neighborhood traffic patterns, competitive landscape and local events and uses these insights to drive the business.
- Represents Sandro, Maje and SMCP professionally within the local community and maintains an active external network.
- Ensures every client receives an elevated and consistent experience aligned with Sandro and Maje brand standards.
- Champions SMCP training and ensures teams consistently apply selling ceremony, service standards and product knowledge on the floor.
- Partners closely with Visual Merchandising, Retail Operations, Training and Merchandising to ensure strong execution and identify opportunities in assortment, presentation and client experience.
- Ensures both boutiques maintain exceptional front-of-house and back-of-house standards at all times.
- Owns staffing, recruitment and retention for both boutiques within approved FTE and payroll budgets.
- Builds an external talent network and maintains a pipeline of strong candidates to support current and future needs.
- Recruits individuals with strong selling, clienteling and relationship-building capabilities and ensures new hires are effectively onboarded and developed.
- Partners with Human Resources on development, succession, retention and performance management.
- Ensures compliance with Company policies, procedures and operational standards across both boutiques.
- Owns payroll management, scheduling, loss prevention, shrink, inventory accuracy and stock organization within Company guidelines.
- Monitors stock levels and assortment opportunities and communicates business needs and client feedback to the appropriate cross-functional partners.
- Ensures operational issues are addressed quickly and do not compromise the client experience or selling environment.
- Act as an entrepreneur - support our brands’ ambition and take ownership of the business as if it were your own company.
- Display passion - serve as a Brand Ambassador and inspire the teams to grow Sandro and Maje.
- Nurture creative thinking and innovation - bring forward new ideas to drive the business and client experience.
- Think elegance as an attitude - lead with respect, professionalism and integrity.
- Develop a global mindset - embrace cultural and geographic diversity as an opportunity.
- Bachelor’s degree preferred.
- 7+ years of retail leadership experience, ideally within premium, contemporary or luxury fashion.
- Proven track record of developing high-performing teams and holding leaders and sellers accountable for results and behaviors.
- Strong clienteling background with demonstrated success building and growing a loyal client base.
- Experience building external partnerships, community relationships or local business development initiatives strongly preferred.
- Strong commercial and analytical skills with the ability to translate KPIs into clear actions.
- Excellent coaching, communication and interpersonal skills.
- Highly visible, hands‑on leader who thrives in a fast-paced, entrepreneurial environment.
- Strong organization, prioritization and follow-through with the ability to manage two boutiques and two brand identities.
- Proficiency in Microsoft Office suite and retail CRM/clienteling tools.
- Flexible and able to adapt to change within an evolving group.
At SMCP, we provide more than just a job—we provide a path to grow, thrive, and be part of something exceptional.
- Your talent and dedication are rewarded with a 50% shopping discount, and a seasonal clothing allowance
- health, dental, life, and disability coverage
- employer-matched 401(k) with immediate 100% vesting
- generous paid time off—including vacation, holidays, sick time, personal days, four Summer Fridays, and paid parental leave
- pet benefits and support resources like our Employee Assistance Program (EAP), which includes personalized guidance, expert care, and mental health support through every stage of life
- MAVEN Family Planning, providing additional support for family planning and wellness
- Social Justice & Solidarity PTO
- Annual Bonus Incentive Plan
- Seasonal Bonus Incentive Plan
- professional development support
With an Annual and Seasonal Bonus Incentive Plan and professional development support, plus a dynamic, engaging workplace where your contributions truly matter, you’ll discover a career that’s as fulfilling as it is inspiring.
At SMCP, you’re not just an employee, you’re a valued part of a team that celebrates passion, creativity, and excellence. With a dynamic, engaging workplace and a people-first culture, you’ll find a career that’s as rewarding as it is inspiring.
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