Beverage On-Premise Activation Pro

Enthuse Marketing Group; Tampa (FL); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401k with match

PTO

Job summary

Enthuse Marketing Group is seeking an On-Premise Activation Specialist to execute local brand activations within a designated market. This field-based role emphasizes authentic consumer and trade experiences, leveraging local relationships to enhance brand visibility and demand in on-premise accounts.

The candidate will coordinate events, ensure compliant execution, and report insights to leadership. Strong communication, travel willingness, and at least 3 years in beverage/alcohol are required.

Qualifications

• Must be 21 years or older.
• Demonstrated strong oral, written, and interpersonal communication skills.
• Strong organizational skills, attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Ability to work flexible hours and travel including nights and weekends.
• Desire for mentorship and willingness to contribute to team culture.
• Promising bilingual (English and Spanish) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards

Responsibilities

• Execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a high standard of execution and consumer experience.
• Create authentic interactions to generate brand awareness, trial, advocacy, and consumer demand.
• Build bartender and trade engagement through credible, relevant brand experiences.
• Observe and report consumer behaviors, trade feedback, and market trends.
• Provide activation feedback and recommendations to improve future programming.
• Represent the client’s brands and Enthuse professionally in the market.
• Maintain proactive communication with the Field Activation Manager regarding status and opportunities.
• Assist with budgeting, reporting responsibilities, and inventory management.

Skills

Strong communication

Bilingual (English/Spanish)

Willing to travel

21+ years old

Job description

Enthuse Marketing Group is seeking an On-Premise Activation Specialist to execute local brand activations within a designated market. This field-based role emphasizes authentic consumer and trade experiences, leveraging local relationships to enhance brand visibility and demand in on-premise accounts.

The candidate will coordinate events, ensure compliant execution, and report insights to leadership. Strong communication, travel willingness, and at least 3 years in beverage/alcohol are required.