Beer & Spirits On-Premise Activation Expert

Enthuse Marketing Group, LLC; Fort Worth (TX); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401k with match

PTO

Job summary

Enthuse Marketing is seeking an On-Premise Activation Specialist based in Fort Worth to execute local activations for premium beer and spirits. You will work independently in the field, coordinating events, tastings, and trade engagements while reporting to the Field Activation Manager.

You bring 3+ years in beverage/alcohol or events, a valid driver’s license, and the ability to travel nights and weekends. This role emphasizes authentic local connections and compliant, high-quality experiences.

Qualifications

• Must be 21 years or older.
• Strong oral, written, and interpersonal communication skills.
• Strong organizational skills, attention to quality, detail.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel including nights and weekends required.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Responsibilities

• Execute programming in accordance with legal requirements, responsible marketing standards, client marketing codes, and agency policies.
• Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
• Deliver programming according to approved objectives, activation standards, timelines, and budgets.
• Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
• Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
• Maintain a consistently high standard of execution and consumer experience.
• Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
• Recruit relevant consumers, trade members, and community groups to participate in designated activations.
• Build bartender and trade engagement through credible, relevant, and educational brand experiences.
• Use local knowledge and community connections to help programming feel culturally and contextually relevant.
• Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
• Support established customer and market priorities while respecting defined account-ownership and communication protocols.
• Represent the client’s brands and Enthuse professionally and responsibly in the market.
• Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Support approved social media activity that extends the reach and relevance of activations.
• Encourage appropriate audience engagement, sharing, and amplification in accordance with client and legal guidelines.
• Capture approved content and activation highlights for agency and client reporting.
• Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
• Provide timely activation feedback and recommendations to the Field Activation Manager to help improve future programming.
• Capture success stories and examples that clearly demonstrate activation impact.
• Budget and expense management; participate in required brand, compliance, agency, and professional development training.

Skills

Communication skills

Organizational skills

Travel willingness

Driver’s license

Bilingual (English/Spanish) a plus

Job description

Enthuse Marketing is seeking an On-Premise Activation Specialist based in Fort Worth to execute local activations for premium beer and spirits. You will work independently in the field, coordinating events, tastings, and trade engagements while reporting to the Field Activation Manager.

You bring 3+ years in beverage/alcohol or events, a valid driver’s license, and the ability to travel nights and weekends. This role emphasizes authentic local connections and compliant, high-quality experiences.