Ballistics Sales Manager

Nielsen-Kellerman Co.; Upper Chichester Township (Delaware County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Disability and life insurance

HSA with employer contribution

401k with employer match

Paid holidays and flexible PTO

Paid maternity/paternity leave

Job summary

Nielsen‑Kellerman Co. in Boothwyn, PA is seeking a Ballistics Sales Manager to develop new markets for the Kestrel Ballistics product line.

Reporting to the Director of Sales, you will lead relationship building with dealers, partners, and customers, and drive revenue through trade shows and field conversations. The ideal candidate has 5+ years in business development or sales, hands-on firearms knowledge, experience with multi-layer distribution and Salesforce CRM, and excellent communication

Qualifications

• 4-year degree or equivalent experience.
• 5+ years of experience in a business development or sales role, preferably related to ballistics sales.
• Experienced shooter with hands-on knowledge of firearms preferred.
• Experience with selling to multi-layer distribution channels.
• Proficient in all forms of business communication including written, verbal and in-person.
• Strong computer skills – internet research, email management, task management, Microsoft Outlook, Word, Excel, and PowerPoint.
• Experience using a CRM, including Salesforce.
• Experience using AI tools, including Claude.
• Fluent in written and spoken English.

Responsibilities

• Drive sales growth through business development, prospecting, and relationship management with new and existing customers and partners.
• Manage the independent sales rep group, providing direction, product training, and performance oversight to support regional sales goals.
• Produce sales reports and presentations with actionable analysis of trends, dealer and customer performance, and market opportunities.
• Manage sales opportunities and pipeline through the company CRM.
• Take ownership for creating, updating, and distributing price lists and changes.
• Participate in sales meetings, trade shows, conferences, and events to develop new business.
• Listen and learn from Kestrel customers. Observe relevant competing products, services, and industry activity. Bring field understanding back to the product management and marketing teams to enhance product offerings or messaging.
• Develop and manage the sales and promotional calendar to drive revenue growth and maximize market opportunities.
• Lead the RFP process, including product pricing strategy and documentation review, for bid submissions.
• Perform other job-related duties and responsibilities as assigned.

Skills

Business development

Relationship management

CRM

Salesforce

AI tools

English fluency

Education

4-year degree or equivalent experience

Tools

Salesforce CRM

Microsoft Office

Claude AI

Job description

Description

The Ballistics Sales Manager develops new markets and sales opportunities for NK's established and trusted Kestrel Ballistics product line. Reporting to the Director of Sales, this role supports the NK Ballistics product line for trade shows, product conversations and customer interactions. The ideal candidate combines hands‑on knowledge of the sport with strong business development instincts to build lasting relationships with customers, partners, and dealers, and to grow NK's presence in new and existing markets.

Requirements

Key Responsibilities

• Drive sales growth through business development, prospecting, and relationship management with new and existing customers and partners.
• Manage the independent sales rep group, providing direction, product training, and performance oversight to support regional sales goals.
• Produce sales reports and presentations with actionable analysis of trends, dealer and customer performance, and market opportunities.
• Manage sales opportunities and pipeline through the company CRM.
• Take ownership for creating, updating, and distributing price lists and changes.
• Participate in sales meetings, trade shows, conferences, and events to develop new business.
• Listen and learn from Kestrel customers. Observe relevant competing products, services, and industry activity. Bring field understanding back to the product management and marketing teams to enhance product offerings or messaging.
• Develop and manage the sales and promotional calendar to drive revenue growth and maximize market opportunities.
• Lead the RFP process, including product pricing strategy and documentation review, for bid submissions.
• Perform other job‑related duties and responsibilities as assigned.

Personal Qualities for Success in this Job

• Self‑motivated with the ability to manage varying tasks.
• Ability to network and influence behaviors/actions including fellow employees and dealers through active listening, persuasion, and diplomacy.
• Holds self and others accountable.
• Possess a sense of urgency and drive to close deals.
• Is prompt, polite and responsive to internal and external customers.
• Active learner.
• Has respect and empathy for others – desire to understand and solve problems.

Qualifications and Experience

• 4‑year degree or equivalent experience.
• 5+ years of experience in a business development or sales role, preferably related to ballistics sales.
• Experienced shooter with hands‑on knowledge of firearms preferred.
• Experience with selling to multi‑layer distribution channels.
• Proficient in all forms of business communication including written, verbal and in‑person.
• Strong computer skills – internet research, email management, task management, Microsoft Outlook, Word, Excel, and PowerPoint.
• Experience using a CRM, including Salesforce.
• Experience using AI tools, including Claude.
• Fluent in written and spoken English.

Supervisory Responsibility

This position has no direct supervisory responsibility.

Work Environment and Physical Demands

Climate‑controlled indoor manufacturing plant offices. May be required to stoop, kneel, crouch or crawl, climb or balance. Must be able to lift and/or drag up to 40 pounds (luggage). Multiple dogs in office.

Hours of Work & Travel

Hybrid work environment that consists of remote work and regular need to be in the office (minimum 1-2x per week). NK's facilities are located in Boothwyn, PA. Travel is required for trade shows, customer meetings and other events.

Pay Rate

This is a salaried position. Pay rate commensurate with qualifications and experience as well as company size. Annual bonus based on company and individual performance ranges averages 2% to 4% of compensation.

Training

Most training is on‑the‑job but formal education and training may be provided where appropriate.

Benefits

• Employee benefits include medical, dental, vision, disability and life insurance.
• Voluntary benefits include family medical, life insurance, critical care insurance, FSA dependent care and pet insurance.
• HSA with employer contribution
• 401k with employer match up to 5% at time of eligibility after 90 days of employment
• 9 paid holidays, one floating holiday and flexible PTO
• Paid Maternity/Paternity leave

All benefits are subject to a benefit waiting period of 60 to 90 days.

Work Authorization/Security Clearance

Must be eligible to work in the US without sponsorship. Security clearance is not required.

Equal Opportunity Employer – At Will Employment

NK is an equal opportunity employer. NK conducts all employment‑related activities in full compliance with all applicable Federal and State laws and without regard to an individual’s age, color, sex, disability, marital status, national origin, citizenship, race, religion, sexual orientation, veteran status, or other legally protected category is an Equal Opportunity Employer. No person will be discriminated against in hiring or in any other aspect of their employment and also applies to training, transfer, promotion, compensation, benefits, and all other aspects of employment. Reasonable accommodation will be made to enable people with disabilities to perform the essential duties and responsibilities of this position.

About NK

Nielsen‑Kellerman is the parent company for eight brands focused on helping people succeed in their profession or passion by providing mission‑critical measurements, information, insight and guidance whenever and wherever needed. Ambient Weather, Kestrel Weather, KestrelMet, RainWise, Kestrel Ballistics, MagnetoSpeed, Blue Ocean Megaphones and NK Sports are each recognized as the preeminent products for their applications from meteorology to military, firefighting to farming and rowing to research.

Our products ARE us - we design them, build them, sell them, and passionately stand behind them. NK has been in business for over four decades and is still growing stronger. Working here offers excellent opportunities for personal and professional development as well as the fun and satisfaction of being part of a successful American business. NK is a Lean enterprise committed to American manufacturing and continuous improvement of our design, production, administrative and sales processes.

NK's headquarters comprises three facilities located in Boothwyn, PA, about 30 minutes southwest of Philadelphia. Our Ambient Weather brand operates primarily from Chandler, AZ in the Phoenix suburbs. NK's work environment is informal and high‑energy, and our employees' quality of life is important to us. NK has been named Philly Top Workplace 11 times, including 2026.