B2B Social Media Manager | Fintech Growth

PaymentCloud Inc.; Los Angeles (CA); Hybrid; USD 75,000 - 95,000; Full time

Job summary

PaymentCloud Inc. seeks a Social Media Manager to own day-to-day content, community, and performance across multiple B2B brands. You will plan calendars, write captions, coordinate with designers, and implement UTMs for CRM lead capture, while partnering with paid media and SEO to sharpen content strategy.

You will leverage analytics to improve campaigns, stay on-brand across platforms, and collaborate with cross-functional teams to drive engagement and leads.

Qualifications

• 4–6 years of experience managing social media for a brand, agency, or in‑house marketing team.
• Proven track record of growing engagement and generating leads through organic social.
• Strong writing skills with ability to adapt tone across multiple brand voices.
• Comfortable working with data; pulling reports, spotting trends, and translating numbers into action.
• Experience coordinating with designers, video editors, or external partners.
• Familiarity with UTM tracking, CRM lead flow, or performance marketing fundamentals is a plus.
• B2B, fintech, or payments industry experience is a plus.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience

Responsibilities

• Plan 30‑day content calendars across Reddit, TikTok, LinkedIn, Facebook, Instagram, and X.
• Write captions and coordinate with designers to finalize posts.
• Apply conversion-focused CTAs and UTMs for tracking.
• Test UTMs and forms to ensure CRM lead capture; coordinate with dev on fixes.
• Collaborate with internal teams to amplify assets and campaigns.
• Partner with video editors to repurpose long-form content into clips.
• Maintain consistent brand identity while adapting tone per platform.

Skills

Social media strategy

Content writing

Data analysis

UTM tracking

Collaboration with design

Brand voice adaptation

B2B fintech familiarity

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Sprout Social

Google Analytics/GA4

Google Search Console

Zoho CRM

Figma/Canva/Adobe CS

Job description

PaymentCloud Inc. seeks a Social Media Manager to own day-to-day content, community, and performance across multiple B2B brands. You will plan calendars, write captions, coordinate with designers, and implement UTMs for CRM lead capture, while partnering with paid media and SEO to sharpen content strategy.

You will leverage analytics to improve campaigns, stay on-brand across platforms, and collaborate with cross-functional teams to drive engagement and leads.