B2B Social Media Manager

Workwhisper; United States; On-site; USD 99,450 - 140,000; Full time

Benefits offered by this job

Competitive salary

Health, dental, vision insurance

Oura Ring

Paid time off and sick leave

Job summary

Workwhisper is looking for a B2B Social Media Manager to develop and scale our social media presence across platforms like LinkedIn. This role involves building a credible voice in health and longevity, translating complex topics into clear narratives.

The ideal candidate will have 5–8 years of experience and strong writing skills. Additional perks include competitive salary, health benefits, and an Oura Ring.

Qualifications

• 5–8 years of experience in social media, content strategy, or thought leadership.
• Strong writing and storytelling skills.
• Experience building or scaling programs or workflows.

Responsibilities

• Build Oura’s commercial presence through social media.
• Define Oura’s LinkedIn strategy across narratives.
• Translate complex topics into engaging content.

Skills

Social media management

Content strategy

Storytelling

Cross-functional collaboration

Tools

LinkedIn

AI tools

Job description

Our mission at Oura is to empower every person to own their inner potential. Our award‑winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We’ve helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

We empower our team with the resources they need to do their best work – both in and out of the office. As Oura expands across healthcare, commercial partnerships, and new markets, we seek a B2B Social Media Manager to build and scale Oura’s presence across LinkedIn and other key platforms, turning internal expertise into external influence.

This is a builder role. You will create the systems, workflows, and content approach that enable Oura’s clinical, scientific, and commercial teams to show up consistently and effectively, ensuring efforts ladder to broader business goals over time. You will partner closely with Commercial, Science, Marketing, and Creative teams, as well as the Director of Social & Influencer, to ensure alignment between consumer and commercial storytelling.

What You Will Do

• Build Oura’s commercial & thought leadership presence by establishing social as a credible and consistent voice across healthcare, science, and commercial conversations.
• Define and execute Oura’s LinkedIn and thought‑leadership strategy across commercial, clinical, and scientific narratives.
• Identify key storylines, perspectives, and insights that position Oura as a leader in health, longevity, and human performance.
• Translate complex topics into accessible, engaging content that resonates with both consumer and professional audiences.
• Ensure consistency in voice and quality while allowing for authentic expression from individual contributors.
• Develop and scale an employee advocacy system, building and operationalizing Oura’s program across executives, scientists, and commercial leaders.
• Create frameworks, templates, and workflows that enable consistent, high‑quality posting across individuals.
• Partner with stakeholders to identify priority voices and support them in developing their presence.
• Explore tools and AI‑enabled workflows to streamline content creation and participation at scale.
• Track participation, engagement, and content performance to continuously refine the program.
• Align social efforts with commercial priorities and partnership opportunities.
• Develop structured approaches to manage and prioritize inbound partner requests.
• Ensure commercial content is strategic, consistent, and aligned with broader brand and business goals.
• Lay the groundwork for future lead generation by establishing pathways between social engagement and commercial outcomes.
• Move from ad hoc requests to a scalable, repeatable model, designing and implementing a content system that supports ongoing thought leadership, campaign amplification, and partner needs.
• Balance planned content with responsive opportunities, allowing the team to move quickly without losing focus.
• Collaborate with Creative to develop formats and templates that elevate quality while enabling scale.
• Ensure alignment with broader social strategy, connecting commercial and consumer narratives where relevant.
• Act as a connector between internal teams and external presence, providing guidance on best practices for social participation and thought leadership.
• Bring insights back into the organization to inform broader strategy and storytelling.

Qualifications

• 5–8 years of experience in social media, content strategy, or thought leadership, ideally within a consumer, healthcare, or technology company.
• Experience working with executives, subject matter experts, or commercial teams to develop external‑facing content.
• Strong writing and storytelling skills, with the ability to translate complex topics into clear, engaging narratives.
• Experience building or scaling programs, systems, or workflows (employee advocacy experience is a strong plus).
• Understanding of LinkedIn and other platforms as channels for influence, credibility, and professional engagement.
• Ability to balance strategic thinking with hands‑on execution in a fast‑moving environment.
• Strong cross‑functional collaboration skills and comfort working with diverse stakeholders.
• Familiarity with AI tools or interest in leveraging them to scale content creation is a plus.

Benefits

• Competitive salary.
• Health, dental, vision insurance, and mental health resources.
• An Oura Ring.
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off (prorated).
• Paid sick leave.
• Compensation ranges by region: Region 1: $119,000–$140,000; Region 2: $106,250–$125,000; Region 3: $99,450–$117,000.

Equal Employment Opportunity

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

This is a remote US role.