B2B Marketing Lead (HCP & Enterprise)

Tiny Health; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Tiny Health is seeking a performance-driven B2B HCP & Marketing Lead to scale partnerships and educate healthcare professionals and enterprise clients about our microbiome testing platform. You’ll own GTM for HCP and enterprise channels, developing funnel strategies from awareness to onboarding, and collaborating across science, partnerships, and marketing to drive qualified leads.

This remote-first role offers an opportunity to shape growth for a science-backed startup advancing wellness

Qualifications

• 4+ years in B2B marketing, preferably in healthtech or wellness.
• Experience marketing to functional medicine, integrative MDs, NDs, or longevity clinics.
• Ability to distill science (gut microbiome, AI insights) into B2B messaging.
• Understand B2B2C dynamics and leverage HCPs to grow patient volume.
• Skilled across email, paid media, content, and lifecycle marketing.
• Strong analytics mindset to interpret funnel metrics and ROI.
• Clear writing and collaborative teamwork.

Responsibilities

• Design lifecycle marketing for HCPs, clinics, and enterprise prospects across channels.
• Own GTM strategy for new B2B products and enterprise offerings.
• Develop funnel strategies from awareness to onboarding with activation focus.
• Collaborate with sales, partnerships, and operations to align on lead quality.
• Translate science into compelling B2B content and collateral.

Skills

B2B marketing

HCP marketing

Scientific storytelling

Campaign analytics

Cross-functional collaboration

Strong writing

Tools

HubSpot

Zoho

Klaviyo

SendGrid

Webflow

Google Analytics

Meta/LinkedIn ads

Job description

About Tiny Health

Tiny Health is advancing lifelong health, from the first 1,000 days to the last, and addressing chronic disease through precision microbiome science. Founded in 2020 and built by microbiome scientists and physicians, our testing platform reveals whether your microbiome is trending toward resilience or imbalances using shotgun metagenomics, proprietary AI, and one of the world’s largest longitudinal datasets. Trusted by families and health practitioners alike, our research-backed gut and vaginal tests are redefining the microbiome as a cornerstone of personalized health through every life stage. Learn more at tinyhealth.com and poweredbytiny.com.

The Opportunity

We’re looking for a performance-driven, clinically fluent B2B HCP & Marketing Lead to help us scale our partnerships and HCP channels. This is a high-impact, cross-functional role for someone who thrives at the intersection of scientific storytelling, practitioner acquisition, partner marketing / sales enablement, lifecycle marketing and strategic B2B growth.

You’ll own the marketing strategy for our HCP (healthcare practitioner) and enterprise channels, educating practitioners, functional medicine networks, wellness brands and longevity clinics on our microbiome testing platform, and leveraging both paid and organic channels to drive qualified leads to our B2B funnel, ensuring optimal conversions.

What You’ll Do

B2B & HCP Go-to-Market

• Design and execute lifecycle marketing campaigns for healthcare providers (HCPs), clinics, and enterprise prospects, across email, webinars, social, website, blog and paid media

• Own the go-to-market strategy for new B2B products or enterprise offerings (e.g., new metric/marker or product launches, API suite, Tiny Academy, Tiny certification process, education profile)

• Develop funnel strategies from awareness through onboarding, focusing on activation and retention of HCPs and strategic partners

• Optimize our HCP-DTC flywheel to drive downstream patient testing and grow referral-based revenue

Scientific Content & Clinical Education

• Translate complex gut and vaginal microbiome science and clinical research into compelling B2B messaging, webinars, white papers, and sales collateral

• Collaborate closely with science, clinical, and partnerships teams to build educational campaigns that support partner success

• Build a clinical studies marketing toolkit (one-pager, slide, FAQ, and email copy) that clearly communicates opportunities, study pathways, and how partners can work with Tiny Health

• Co-lead thought leadership, newsletter, and content efforts for the HCP community (functional MDs, NDs, nutritionists, integrative practices, concierge medicine) and enterprise clients (health assessment companies, wearables, hormone health companies, wellness brands)

Growth & Performance Marketing

• Run targeted B2B campaigns on platforms like Meta, LinkedIn, Google and via email using tools like Klaviyo or SendGrid

• Work with data & analytics to track campaign performance, attribution, and conversion, optimizing to cost-per-lead and LTV

• Collaborate with sales, partnerships, and operations teams to nurture pipeline and ensure alignment on lead quality

Cross-functional Collaboration

• Work with our partnerships team on go-to-market and co-branded campaigns

• Partner across clinical, D2C marketing, operations, product, and science to ensure brand consistency, product roadmap alignment, and accuracy of scientific translation on clinical marketing collateral

• Manage agency or contractor relationships as needed to support design, copy, or campaign execution

Qualifications

Required

• Have 4+ years in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness

• Have worked closely with or marketed to functional medicine, integrative MDs, NDs, or longevity clinics

• Are skilled in scientific communication and can distill complex topics (e.g. gut microbiome, AI insights, metabolomics) into digestible, compelling narratives for healthcare professionals

• Understand the B2B2C dynamic—and know how to leverage HCPs to grow patient volume

• Are comfortable managing campaigns across email, paid media, content, and lifecycle marketing

• Have a solid marketing analytics mindset and know how to interpret funnel metrics, test hypotheses, and optimize for ROI

• Are a strong writer, clear communicator, and thoughtful collaborator

Preferred

• Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome

• Experience with CRMs like Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Ad Platforms (Meta, Google, Linkedin)

• Experience working in a past faced Series A-B stage startup with limited resources and high expectations

• Familiarity with Fullscript, Rupa Health, Evexia or other HCP marketplace platforms

• Previous experience in a fast-paced startup environment

• Work experience in DTC health/wellness companies

• Experience working remotely, with proficiency in Slack

• Self-directed, proactive, and comfortable with ambiguity

How we work

• Remote-First Company: our working hours follow a 2 hour window from 9 am - 6 pm CST

• Driven by an ambitious mission: we’re reinventing how we should think about wellness from the first 1,000 days to the last

• Shape what we build, not just how we build it : we prioritize experimentation with taking ownership, and moving fast

• No hidden agendas : we operate with full transparency because when everyone’s working from the same honest picture, you spend less time on politics and more time on impact

• High standards, human culture: we hold ourselves to a high bar and do it alongside a team who can laugh at themselves and make the hard days genuinely enjoyable

Our Values

1. Learn fast, be better (root cause analysis)

2. Be relentlessly resourceful (be scrappy)

3. Think like an owner (ownership)

4. Act with honesty and empathy (radical candor)

5. Delight people by anticipating their needs (create raving experiences)