B2B Marketing Lead

High Alpha; Indianapolis (IN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Annual bonus opportunity

Hybrid schedule

401(k)

Job summary

High Alpha is seeking a Marketing Lead in the Indianapolis area. You’ll own the full marketing surface—brand, communications, web, events, and portfolio support—working directly with the leadership team to grow the High Alpha brand and accelerate portfolio companies.

You’ll partner across disciplines, build multi-channel campaigns, and apply AI and modern marketing tech to scale impact. This is a hands-on, in-office oriented role requiring three days per week in the office.

Qualifications

• 5+ years in marketing leadership or generalist roles in enterprise software or SaaS.
• Proven ability to own marketing surface area and partner with leadership.
• Strong writing, storytelling, and collaboration skills.

Responsibilities

• Own brand ownership and execution across channels for High Alpha and portfolio companies.
• Lead communications, PR, and thought leadership initiatives.
• Oversee web and social presence, events, and portfolio support.
• Collaborate with design, talent, investing, and platform teams across ventures.
• Translate strategy into hands-on marketing programs and campaigns.

Skills

Marketing leadership

B2B SaaS

Brand strategy

Content marketing

PR & communications

Data-driven marketing

AI in marketing

Collaboration

Education

Bachelor's in Marketing

Tools

HubSpot

Webflow

Analytics tools

Job description

We’re hiring at High Alpha!

I’m excited to share that we’re looking for a Marketing Lead to join our team in the Indianapolis area.

This is a really unique opportunity for a marketer who loves building. You won’t be stepping into a narrow lane or owning just one piece of the marketing puzzle. You’ll have the opportunity to shape the High Alpha brand, work directly with our leadership team, and support some of the most ambitious B2B SaaS founders in the country.

At High Alpha, we conceive, launch, and scale next-generation software companies while investing in the future of B2B SaaS. Marketing sits at the center of how we tell our story, build our community, and help our portfolio companies grow.

This role will have a front-row seat to venture investing, company creation, and the opportunity to partner with founders who are building the next generation of B2B software companies.

If you’re someone who loves wearing multiple hats, moving quickly, and building something meaningful, consider applying.

About the job

High Alpha is a venture studio and fund that conceives, launches, and scales next-generation B2B SaaS companies. Based in Indianapolis, we're one of the largest and most active venture capital firms in the Midwest, pairing company-building expertise with venture investment to create category leaders. Our team believes great brands and great businesses are built together, and marketing sits at the center of both.

Most marketing roles ask you to go deep on one thing. This one asks you to go wide on everything. As Marketing Lead at High Alpha, you'll be responsible for marketing at one of the largest and most active venture firms in the Midwest, reporting directly to a cofounder and general partner. You'll own the full marketing surface area and work shoulder to shoulder with every function in the firm. The mandate is to grow the High Alpha brand and support our portfolio companies in helping them reach their full potential. You'll work directly with High Alpha's leadership team, gaining exposure to venture investing, company creation, and some of the most ambitious founders in B2B software.

What You’ll Do

Brand Ownership and Execution

• Brand. Protecting and advancing one of the most distinctive brands in venture.
• Communications and PR. Funding announcements, firm news, thought leadership, and media relationships.
• Web and social. Our digital presence, end to end.
• Events. Supporting the gatherings that bring our community of founders, LPs, and partners together.
• Portfolio support. Serving as a strategic marketing resource to the startups we create and fund.

This is a builder's role. You'll co-create the strategy and activate the work. And you won't do it from the sidelines: you'll work side by side with High Alpha partners to help source and support investments, getting a front-row seat to the craft of venture investing and a hands‑on role supporting startups across the country that are reinventing industries and growing our economy.

A Day in the Life

On any given day, you might be drafting a press release for a funding announcement, helping interview a CMO candidate for a portfolio company, sitting in a leadership meeting, and working with our design team on an industry report. The only guarantee is that tomorrow will look different. You'll be stretched in unexpected ways and embrace a high level of ownership over your work.

Who You Are

• 3 to 5 years of marketing experience, ideally in enterprise software, SaaS, venture, or agency environments.
• A talented generalist. You're capable across several marketing disciplines, and your track record shows range: e.g. brand work, PR, event management, content strategy and web and social.
• A strong writer who can move between a press release, a tweet, and an executive brief without losing the thread.
• A strategist and operator. You think at the strategic brand level, but are comfortable turning dials and doing the work.
• A natural collaborator. As the sole marketer, you'll partner daily with design, talent, investing, and platform teams. You don't need a marketing department to do great marketing, but you do need to play well with everyone else's.
• Comfortable with ambiguity and energized by variety.
• Exceptional taste. You know good work when you see it, and you won't ship anything less.
• Proficiency in the modern marketing stack. Hands‑on experience with tools such as HubSpot, Webflow, and analytics platforms (or the ability to get there fast).
• Obsessed with AI. You use it to automate the repetitive, multiply your output, and do the work of a larger team on your own.
• Versatile in role. No job is above your paygrade or beneath you. You're equally comfortable on‑stage, engaging with investors, printing name tags, or shooting event photos.
• In‑office focus. You thrive in an in‑office environment. We believe our best work happens when we're together, and you'll be in the office with the team at least three days a week, collaborating, brainstorming, and building alongside colleagues.

Benefits & Perks

• Competitive salary, annual bonus opportunity
• Comprehensive medical, dental, and vision insurance
• 401(k)
• Unlimited PTO
• Paid parental leave
• Professional development and learning opportunities
• Hybrid schedule with an in‑office culture three days per week

What We Value

DREAMING BIG

We constantly challenge ourselves to push boundaries, defy conventional wisdom, and take smart risks by pursuing big opportunities hiding in plain sight.

MOVING FAST

We push ourselves and portfolio companies to build processes and systems that compress time, speed, and decision‑making to produce results faster.

EXPECTING MORE

We demand the best from ourselves, our team, and our partners. We create the context for success by providing the appropriate resources, infrastructure, training, and mentorship required to win.

High Alpha is an equal‑opportunity employer, and we value diversity at our company. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.