B2B Growth Content Marketing Manager

Hidden Road; Chicago (IL); On-site; USD 132,000 - 165,000; Full time

Benefits offered by this job

Equity

Bonuses

Wellness reimbursement

Parental leave

Catered lunches

Fully-stocked kitchen

Job summary

Ripple in Chicago is seeking a senior content marketer to own and implement growth content strategy across full funnel, partnering with Growth, Product Marketing, Brand and Comms to create high-performing assets.

You will manage multi-channel programs, write compelling content, maintain editorial calendar, test messaging and ensure consistent brand voice; experience in financial services or blockchain is preferred.

Qualifications

• 5+ years of experience in content marketing, ideally focused on demand generation or growth marketing in a B2B environment.
• Proven track record of creating content that drives measurable pipeline and revenue impact.
• Strong writing and editing skills with the ability to adapt tone for different channels and audience segments.
• Deep understanding of full-funnel marketing and how content supports each stage.
• Experience partnering cross-functionally with a variety of teams.

Responsibilities

• Own and implement the content strategy that fuels growth marketing and demand generation across the full funnel.
• Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets.
• Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership.
• Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation.
• Manage the editorial calendar aligned to growth goals and revenue targets.
• Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels.
• Ensure consistent brand voice and messaging across all demand gen touchpoints.
• Support SEO-driven growth initiatives in collaboration with the organic/SEO team.
• Track and report on content performance, pipeline impact, and ROI.

Skills

Content marketing

Demand generation

Strong writing

Full-funnel marketing

Cross-functional partnership

Campaign optimization

Tools

Asana

GSuite

Slack

Sanity CMS

AI tools

Job description

Ripple in Chicago is seeking a senior content marketer to own and implement growth content strategy across full funnel, partnering with Growth, Product Marketing, Brand and Comms to create high-performing assets.

You will manage multi-channel programs, write compelling content, maintain editorial calendar, test messaging and ensure consistent brand voice; experience in financial services or blockchain is preferred.