B2B Automotive Content Lead & Strategy Architect

capitalone; Plano (TX); On-site; USD 110,000 - 125,000; Full time

Job summary

Capital One Auto is seeking a high-impact Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. You will architect our B2B automotive content strategy and manage agency partners while driving brand awareness across the dealer journey.

You will build an omnichannel content roadmap, collaborate with SEO experts, and guide visuals (graphics, video, photography) to elevate our digital storytelling for automotive dealers.

Qualifications

• 5+ years of content workflow and editorial production experience.
• Experience with CMS and modern visual creation/editing tools.
• Experience managing external vendors or creative agencies.
• Strong SEO and AI-enabled content discovery knowledge.

Responsibilities

• Lead strategy, creation, and execution of multi-media content for automotive dealers.
• Write, edit, and produce content across blogs, guides, e-books, videos, and more.
• Collaborate with SEO/GEO teams to improve content discoverability.
• Manage editorial calendar aligned with product updates and trends.
• Drive brand visuals with graphics, short-form video, and photography.

Skills

Content strategy

Editorial management

SEO collaboration

Vendor management

CMS experience

AI-enabled content

Education

Bachelor's Degree

Tools

Content Management Systems (CMS)

Editing/visual tools

Job description

Capital One Auto is seeking a high-impact Principal Associate, Content Manager to lead the strategy, creation, and optimization of multi-media content for our Dealer audience. You will architect our B2B automotive content strategy and manage agency partners while driving brand awareness across the dealer journey.

You will build an omnichannel content roadmap, collaborate with SEO experts, and guide visuals (graphics, video, photography) to elevate our digital storytelling for automotive dealers.