B2B Acquisition Marketing Lead — Remote

Zoomcar; United States; Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health care benefits

Disability and life insurance

401(k) matching

Parental leave

Paid time off and holidays

Job summary

Superhuman is seeking a Group Manager, Acquisition Marketing (B2B) to lead and scale our paid acquisition across Commercial, Education, and Enterprise segments. You’ll own the B2B motion end-to-end—from long-term vision to near-term performance—driving efficient growth and collaborating with Demand Gen, Lifecycle, Sales, and Product teams.

The role emphasizes testing, data-driven decision making, and the ability to translate insights into scalable growth strategies.

Qualifications

• 8-10+ years in digital or performance marketing.
• Deep expertise in B2B paid acquisition and full-funnel media strategy.
• Forecasting performance, ROI modeling, and budget planning.
• Experience leading a small team and mentoring teammates.

Responsibilities

• Own B2B paid acquisition campaigns end-to-end with in-platform optimization.
• Translate audience research into media plans including channel mix and budget by funnel stage.
• Build growth forecasts tied to revenue targets, CAC, and ROI.
• Lead cross-channel strategy across Paid Social, Display, Video, Paid Search, LinkedIn, YouTube.
• Design and evolve measurement frameworks connecting channel performance to revenue and LTV/CAC.
• Manage a small team and mentor channel specialists and contractors.

Skills

B2B paid acquisition

Full-funnel media

Forecasting

Team leadership

SQL

Data-driven decisions

Tools

SQL

Job description

Superhuman is seeking a Group Manager, Acquisition Marketing (B2B) to lead and scale our paid acquisition across Commercial, Education, and Enterprise segments. You’ll own the B2B motion end-to-end—from long-term vision to near-term performance—driving efficient growth and collaborating with Demand Gen, Lifecycle, Sales, and Product teams.

The role emphasizes testing, data-driven decision making, and the ability to translate insights into scalable growth strategies.