AVP, Specialty & Wellness Marketing

Synchrony; Stamford (CT); Hybrid; USD 90,000 - 155,000; Full time

Benefits offered by this job

Work from home option near hub

Hub/office collaboration

Flexible work arrangement

Job summary

Synchrony is seeking a dynamic Sight & Sound marketer to drive acquisition, activation, usage, and retention across Audiology, Optometry, and Ophthalmology markets. The role emphasizes data-driven planning, cross-functional collaboration with Sales, Lifecycle, Product, and Creative teams, and delivering measurable ROI.

The AVP role requires 4+ years of multi-channel marketing experience, strong client-facing skills, and the ability to travel up to 30%.

Qualifications

• Bachelor’s Degree or, in lieu, a high school diploma with 8+ years of marketing experience.
• Minimum 4+ years of experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail, or in-location).
• Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders.
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred.
• Willingness to travel up to 30% and ability to travel as required.

Responsibilities

• Manage marketing planning for Audiology, Optometry, and Ophthalmology; translate trends into data-driven plans.
• Align plans to partner/product growth goals and identify efficiency opportunities.
• Manage omni-channel, multi-product programs driving acquisition, activation, usage, and retention.
• Partner with lifecycle teams to drive activation, reactivation, engagement, and cross-shop.
• Influence cross-functional teams to deliver high-quality, timely work; act as SME for Sight & Sound marketing.

Skills

Client-facing

B2B marketing

Multi-channel campaigns

Data-driven marketing

Strategic thinking

Education

Bachelor’s Degree or higher

Tools

Salesforce CRM

Salesforce Marketing Cloud

Job description

Synchrony is seeking a dynamic Sight & Sound marketer to drive acquisition, activation, usage, and retention across Audiology, Optometry, and Ophthalmology markets. The role emphasizes data-driven planning, cross-functional collaboration with Sales, Lifecycle, Product, and Creative teams, and delivering measurable ROI.

The AVP role requires 4+ years of multi-channel marketing experience, strong client-facing skills, and the ability to travel up to 30%.