AVP Marketing - Touchland

Churchdwight; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

Church & Dwight is seeking an Associate Vice President (AVP), Marketing to lead Touchland's US and international marketing strategy, brand stewardship, and go-to-market execution. This senior leader will drive revenue growth and cross-functional alignment with Sales, Digital, Operations, and Finance.

Based in New York or New Jersey with a hybrid schedule, the AVP will coach a lean marketing team, own annual plans, and translate consumer insights into compelling brand programs and product

Responsibilities

• Full‑funnel marketing ownership: Brand to performance across awareness, acquisition, retention, and retail.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution.
• Oversee performance marketing, paid media, customer acquisition efficiency, attribution, and optimization.
• P&L and revenue accountability: own U.S. marketing forecasting, budgeting, and revenue targets.
• Build reporting frameworks translating marketing activity into measurable business impact.
• Partner cross‑functionally with Sales, Digital & Connected Commerce, International Markets, Operations, Finance.
• Lead product go‑to‑market strategy from positioning and launch planning through execution.
• Build annual and quarterly marketing plans with clear objectives, KPIs and channel strategies.
• Drive cross‑functional alignment to ensure successful product launches.
• Develop customer line review presentations and ensure support for key launches.
• Use data to inform decisions while maintaining strong brand storytelling.

Job description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwight is seeking an Associate Vice President (AVP), Marketing to join Touchland. This role is responsible for leading the U.S. domestic and international marketing strategy, brand stewardship, innovation, and go-to-market execution for the Touchland brand. Reporting directly to the Global Vice President and General Manager of Touchland, the AVP, Marketing will own the full marketing engine-from brand storytelling and product innovation to performance marketing and retail activation-with accountability for revenue growth, channel efficiency, and cross-functional execution.

About the Role

The Associate Vice President (AVP), Marketing will lead Touchland's integrated marketing strategy across brand, product marketing, innovation, performance, retail, and international markets. This position will serve as both a strategic leader and hands-on player-coach, leading a lean team of marketing professionals while personally driving key initiatives and partnering closely with Sales, Digital & Connected Commerce, Operations, Finance, Product, and international teams.

The ideal candidate combines strong brand-building expertise with a demonstrated ability to drive measurable commercial growth. This leader will translate consumer, cultural, retail, and performance insights into compelling brand strategies and actionable go-to-market plans while operating with speed, resourcefulness, and a hands‑on approach in a high‑growth environment.

Work Environment

Hybrid: This is a hybrid role based in New York, NY or Ewing, NJ and requires in‑person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.

Role Accountabilities and Responsibilities

• Full‑Funnel Marketing Ownership: Build and execute an integrated brand‑to‑performance marketing strategy across awareness, acquisition, retention, and retail.
• Ensure consistent brand positioning, storytelling, messaging, and creative execution across campaigns, retail, partnerships, and consumer touchpoints.
• Oversee performance marketing, paid media, customer acquisition efficiency, attribution, and ongoing performance optimization.
• P&L and Revenue Accountability: Own U.S. marketing forecasting, budgeting, and revenue targets, partnering with Digital & Connected Commerce and International teams to align commercial plans and performance.
• Build reporting frameworks that translate marketing activity and investment into measurable business impact.
• Partner cross‑functionally with Sales, Digital & Connected Commerce, International Markets, Operations, Finance, and other stakeholders to align demand planning, channel performance, and commercial priorities.
• Integrated Planning and Product Go‑to‑Market: Lead product go‑to‑market strategy from positioning and launch planning through execution and post‑launch optimization.
• Build annual and quarterly marketing plans with clear objectives, KPIs, channel strategies, and resource requirements.
• Drive cross‑functional alignment across Product, Retail, Creative, Operations, and Commercial teams to ensure successful product launches.
• Develop customer line review presentations and ensure appropriate product, merchandising, marketing, and commercial support for key launches.
• Use consumer, market, cultural, and performance data to inform decisions while maintaining strong brand and storytelling instincts.
• Innovation Pipeline and Execution: Lead brand innovation strategy, including consumer insights, ideation, development, commercialization, and execution.
• Drive new product development and category expansion initiatives, including fragrance strategy, channel‑specific packs, holiday and event programs, partnerships, and collaborations.
• Team Leadership and Development: Lead, coach, and develop the marketing leadership team while establishing clear roles, responsibilities, ways of working, and performance expectations.
• Establish development plans and preliminary succession planning to support the growth of the organization.
• Operate as a player‑coach, personally executing key work as needed, including briefs, presentations, performance optimization, analysis, and strategic planning.
• Build scalable marketing processes and operating models that support growth without adding unnecessary complexity or organizational layers.