AVP, Marketing Analytics

Fay Servicing, LLC; Tampa (FL); Hybrid; USD 130,000 - 160,000; Full time

Job summary

A leading real estate services company is seeking an AVP, Marketing Analytics in Tampa, FL. The role involves building predictive models and managing marketing analytics to enhance customer engagement. Candidates should have extensive experience in data science and marketing lead management, with proficiency in various data tools. Benefits include comprehensive insurance packages, paid time off, and a hybrid work schedule.

Benefits

Medical, Dental, and Vision Insurance

401k Program with Employer Matching

3 Weeks Paid Time Off (PTO)

Qualifications

• 10 years of experience in information/data science, data analysis, and modeling in a marketing context.
• 5+ years of Marketing Lead Management experience.
• Proficiency in data analysis and visualization tools.

Responsibilities

• Build data models to predict customer behavior.
• Create segmented lead campaign populations and track performance.
• Develop predictive models and identify data sources.

Skills

Data analysis tools like SQL

Data visualization tools like Power BI

Predictive modeling

CRM platforms like Microsoft Dynamics

Statistical analysis

Regression modeling with Python

Strong analytical skills

Verbal and written communication skills

Time management

Interpersonal skills

Education

Bachelor’s degree in a related field

Tools

Microsoft Excel

Microsoft Word

Microsoft Outlook

Job description

Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide.

We are currently looking for an AVP, Marketing Analytics to join our team. The AVP, Marketing Analytics is responsible for building data models to predict customer behavior, creating segmented lead campaign populations and tracking, and assisting with channel/journey automation.

This role analyzes and incorporates sales outcomes into the models, builds automated, detailed reports to measure execution against campaigns and revenue growth targets, and turns data into Insights and Implications. The position plays a key role in intercompany lead referrals, measurement, conversion, and revenue.

This role develops predictive models/segmentations from various internal and external consumer and proprietary data sources from business to business. The role is responsible for identifying the availability of internal and external sources and recommending additional data that can improve the reliability of predictive models.

Qualifications

• Bachelor’s degree in a related field
• 10 years of experience in information/data science, data analysis, and modeling in a marketing context
• Mortgage, Real Estate, or Financial Services experience is strongly preferred
• 5+ years of Marketing Lead Management, including prospect/customer segmentation, journeys, test & learn, funnel conversion, program measurement, and report automation
• Prior experience delivering complex leads and prospects to multiple business units strongly preferred
• Previous experience managing people and leading teams preferred
• Proficiency in data analysis tools and programming languages such as SQL and SAS
• Proficiency in data visualization tools such as Power BI or similar
• Experience with CRM platforms such as Microsoft Dynamics, HubSpot, Total Expert, or similar
• Demonstrated experience developing predictive models and statistical analyses
• Solid skills and experience in MS Word, Excel, and Outlook
• Experience in regression modeling with tools like Python or similar
• Strong verbal and written communication skills
• Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
• Strong analytical skills
• Solid decision-making abilities coupled with sound judgment
• People management skills with the ability to coach and train others
• Strong time management skills
• Ability to prioritize numerous tasks and manage shifting priorities
• Client-focused with strong execution skills and results orientation
• High level of precision with attention to detail and consistency
• Flexible, open to change, and able to learn new things quickly
• Ability to work in a collaborative environment and provide guidance for working groups

Featured Benefits

• Medical, Dental, and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Eligible for Hybrid Work Schedule with Remote Flex Days

Compensation

• The hiring range for this position is between $130,000.00-$160,000.00 annually
• This position is eligible for an annual discretionary bonus

Fay is an equal-opportunity workplace. The Fay Group and affiliated companies participate in E-Verify. For more information, go to www.dhs.gov/E-Verify.