AVP, Global Media Strategy & eCommerce Color Wow DMI

L'Oreal USA, Inc; Berkeley Heights (NJ); Hybrid; USD 147,000 - 213,000; Full time

Benefits offered by this job

Hybrid Work Policy

Flexible Time Off

VIP Access to L'Oreal internal shop

Monthly Mobile Allowance

Mentorship Programs

Job summary

Color Wow DMI, under L'Oreal USA, Inc, seeks an AVP, Head of Global Digital & Media Strategy to lead Color WOW's global digital footprint, including media strategy, analytics, CRM, and e-commerce initiatives. This executive will partner across DMI, CDMO, and international zones to grow brand equity and consumer lifetime value.

Ideal candidates bring 10–12+ years in digital marketing leadership within beauty or prestige consumer goods, plus deep expertise in geo-targeting, SEO, and multi-market

Qualifications

• Bachelor's degree in marketing, Digital Media, Business Administration, or related discipline.
• 10–12+ years of progressive leadership experience in digital marketing, full-funnel media strategy, e-commerce, or CDMO roles, preferably in beauty/luxury.
• Proven track record directing, scaling, and governing a global digital ecosystem across paid/owned/earned media, analytics, CRM, and e-commerce.

Responsibilities

• Direct global digital ecosystem governance across DMI, analytics, CRM, and e-commerce.
• Lead the development and alignment of a full-funnel media strategy with cross-functional leaders.
• Oversee global A&I strategy, unified analytics, and CRM journeys.
• Define global search territories and oversee localization and master asset syndication.
• Lead relationships with agencies, MarTech/AdTech vendors, and international market teams.
• Drive digital services innovation including AI-powered tools and new tech pilots.

Skills

Global digital ecosystem

Retail media networks

SEO & localization

Executive leadership

CRM & analytics

Education

Bachelor's in Marketing / Digital Media

Tools

Analytics platforms

Media buying platforms

Salesforce CRM

E-commerce platforms

MS Office

Job description

Job Title AVP - Head of Global Digital & Media Strategy - Color Wow DMI

Division: Professional Products Division

Location: Color Wow Offices - 195 Danbury Rd, Wilton, CT, Tentatively Mid - 2027 - L'Oreal NYO - 10 Hudson Yards, New York, NY

Reports To: General Manager (GM), Color WOW DMI

Who We Are

At the heart of our company lies a dedication to innovation and progress. In all markets where we operate, we're committed to fostering excellence, empowering talented individuals, and leading the way in various industries.

Join L'Oreal:

As the world's #1 beauty company, with a presence in over 150 markets, we are embarking on a transformative journey that embraces sustainability, digital innovation, and societal progress. We are dedicated to shaping the future of beauty by harnessing the power of technology, data, and science to tackle global challenges while staying true to our social and environmental commitments.

We're proud to have earned recognition as industry leaders in:

• Most Innovative Companies - Fast Company, 2023
• Top 5 - Most Attractive Companies Worldwide Among Business Students - Universum, 2023
• Top 25 World's Best Companies - TIME, 2023
• Top Companies for Executive Women - Seamount, 2023
• Best Place to Work for Disability Inclusion - Disability Equal Index, 2023

With 86,000 dedicated employees spread across 150 countries, L'Oreal leads the global beauty industry and pioneers' beauty technology. Our portfolio comprises 36 international brands grouped into four divisions. For over a century, we've been committed to making beauty accessible to all, and our goal is to reach another billion consumers worldwide through innovation.

Now, it's your moment to shine. If you are experienced, embrace challenges, value continuous learning, and want to create a positive impact, we invite you to join our diverse teams. Whether you're an industry veteran or a seasoned professional, we are always on the lookout for exceptional talents to contribute to our mission.

At L'Oreal Professional Products Division, we have more than 110 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge. If you are passionate about beauty, technology and sustainability; motivated by data, disruptive, creative and a great team player, I will be thrill to talk to you about this opportunity.

A Day in the Life

The AVP, Head of Global Digital & Media Strategy directs and holds ultimate global accountability for Color WOW's end-to-end digital ecosystem, steering full-funnel media strategy, unified analytics, search optimization, lifecycle CRM, e-commerce content, and cutting-edge digital services innovation. Acting at the intersection of brand vision, digital transformation, and multi-market commercial execution, this executive leader partners cross-functionally across DMI, CDMO, and international zone leadership to build brand equity, accelerate consumer acquisition, maximize customer lifetime value, and drive sustainable global business growth.

Requirements

• Education: Bachelor's degree in marketing, Digital Media, Business Administration, or related discipline.
• Years of Experience: 10-12+ years of progressive leadership experience in digital marketing, full-funnel media strategy, e-commerce, or CDMO roles, preferably within beauty, luxury, or prestige consumer goods.
• Job Specific Experience/Skills:
  • Proven track record of directing, scaling, and governing a comprehensive global digital ecosystem (Paid/Owned/Earned Media, Performance Analytics, Lifecycle CRM, B2B/B2C E-Commerce).
  • In-depth expertise in Retail Media networks, digital shelf optimization, affiliate marketing, brand seeding, and community management platforms.
  • Demonstrated mastery of Global Engine Optimization (GEO) / SEO strategies, search content architecture, and multi-market master asset syndication (including US English-to-Spanish localization).
  • High-level executive leadership managing top-tier global agency partners, MarTech/AdTech vendors, and matrixed international market teams.
• Technical Skills: Proficiency with enterprise digital analytics suites, media buying/ad platforms, CRM platforms (e.g., Salesforce), e-commerce platforms, and MS Office Suite.
• Physical Requirements: Physical in-office presence required (up to 2 days per week required in the Color Wow Office in Wilton, CT; remaining time aligned with company hybrid policy); standard executive office activities (sitting, standing, computer work).

Preferred Qualifications

• Master's / MBA or advanced degree in relevant field.
• Experience integrating emerging Beauty Tech / Consumer AI solutions (e.g., AI hair diagnosis, virtual try-on tools, conversational AI companions).

Responsibilities

• Digital Ecosystem Governance: Direct and hold ultimate global accountability for Color WOW's digital footprint across all core pillars: Full-Funnel Media & Content Formats, Analytics & Insights (Paid/Owned/Earned), E-Commerce B2B & B2C (Content & Activations), GEO Search Strategy, DDX Lifecycle CRM (Triggers & Journeys), and Digital Services.
• Media Strategy & Alignment: Coordinate the overarching global media strategy with Marketing and Content leads to ensure fit-for-format asset development across all funnel stages; establish divisional Rules of Engagement (ROE) and provide strategic steering for Retail Media investments tied directly to designated Hero SKUs.
• Analytics & Insights (A&I) Leadership: Oversee the global A&I strategy, including unified multi-touchpoint digital analytics, brand seeding, creator affiliate programs (closely integrated with E-Commerce), and community management technologies.
• GEO & Global Search Strategy: Define strategic global search territories in close partnership with Marketing; lead English master search content creation, manage specialized agency partners, and syndicate master assets to regional markets for localization (e.g., US English-to-Spanish adaptation).
• Lifecycle CRM (DDX): Direct global CRM architecture and retention strategy, designing automated consumer lifecycle triggers and personalized multi-channel journeys across both direct consumer (B2C) and salon professional (B2B) touchpoints.
• Digital Services & Beauty Tech Innovation: Serve as the primary DMI liaison to the division's "Digital Services Factory" to pilot, commercialize, and scale next-generation consumer-facing technologies (AI hair diagnosis, virtual try-ons, conversational AI companions).
• People & Operational Leadership: Lead, develop, and mentor direct team members while maintaining a close operational partnership with the Head of E-Commerce (Primary Deputy) and cross-functional DMI leaders.

Key Challenges, Issues and Complexity

• Harmonizing Full-Funnel Performance & Long-Term Brand Equity: Balancing aggressive direct-to-consumer e-commerce goals and retail media ROI with premium brand equity across international markets with varying digital maturity levels.
• Multi-Market Master Governance & Localization: Architecting global digital toolkits, search territories, and content frameworks that can be efficiently localized, translated, and executed across complex matrixed zone and country teams.
• Pioneering Beauty Tech Integration: Partnering with central innovation hubs to pilot and scale complex AI-driven digital services (diagnostics, virtual tools) that drive measurable consumer engagement and commercial impact.

Organization Structure and Key Working Relationships

• Reports To: General Manager (GM), Color WOW DMI
• Decision-Making Level (RACI): Accountable (A) for Global Digital & Media Strategy, Multi-Channel Governance, and A&I
• Primary Backup / Deputy: Head of E-Commerce
• Key Working Relationships & Collaborators:
  • Internal: Global Head of Color WOW DMI (GM), Division CDMO Leadership, Head of Marketing, Head of Content/Creative, Head of E-Commerce, Global Retail Teams, Zone/Country Digital Leads, Central Digital Services Factory.
  • External: Global Media & Creative Agencies, Search/SEO Agencies, Retail Media & AdTech Partners (Amazon, Ulta, Sephora, Google, Meta, TikTok), Tech Vendors.
• Communication & Collaboration: Multi-market steering committees, executive briefings, strategic playbooks, KPI dashboards, and recurring cross-functional forums (verbal, written, visual).

Job Dimensions

• Operating Budget: Global Digital & Media OPEX / Working Media & Technology Governance
• Number of Direct Reports: up to 3 direct reports (Digital Media, A&I, CRM, Search/Digital Services leads)
• Total Staff / Scope: 1 FTE (Direct) with extensive global matrix leadership across international zones
• Area of Impact: Global Brand Strategy, DMI, Multi-Zone Commercial & Digital Performance
• Nature of Impact: Strategic direction, governance, cross-zone coordination, and multi-market delivery
• Other Key Metrics: Media ROI / ROAS, E-Commerce Growth, Customer Acquisition Cost (CAC), Share of Voice (SOV), Organic & Paid Search Visibility, Retention / Repeat Purchase Rate, Digital Service Engagement

What We Offer

Salary Range: $147,100- $213,300 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Your Future Team

At L'Oreal, our Digital team is an opportunity to be at the center of L'Oreal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

We Are Committed and Engaged

Don't meet every single requirement? At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [emailprotected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.

Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.