Automotive Sales Representative - Commercial

Franklin Ford; Norwood (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Franklin Ford in Norwood, MA is seeking a knowledgeable Commercial Vehicle Sales Representative who understands work trucks and the needs of the customers who rely on them. This role focuses on helping commercial clients find the right Ford vehicles and upfit solutions for daily operations, including dump trucks, landscape trucks, service bodies, and cargo vans.

You will talk confidently with contractors, fleet managers, and business owners, build lasting relationships by asking the right

Qualifications

• Experience in commercial automotive sales or fleet sales is preferred.
• Strong knowledge of commercial vehicles, such as dump and landscape trucks.
• Ability to translate customer needs into well-matched vehicle and upfit recommendations.

Responsibilities

• Sell Ford commercial vehicles and upfit solutions to business owners and fleet customers.
• Understand each customer's business, loads, equipment, and budget.
• Recommend configurations based on payload, towing, and body options.
• Coordinate with upfitters and dealership staff on chassis, timing, and pricing.
• Prepare clear quotes detailing vehicle, body, and options.
• Generate new business through prospecting and local outreach.
• Maintain commercial accounts and follow up on opportunities for repeat purchases.

Skills

Commercial vehicle sales

Customer relationship building

Prospecting

Communication

Negotiation

Fleet knowledge

Tools

CRM software

Job description

We are looking for a highly motivated Sales rep who has a knowledge of commercial truck sales and the needs of those customers. We have incredible inventory and an extremely aggressive pay plan that rewards top performers!

About the Role

We're looking for a knowledgeable, motivated Commercial Vehicle Sales Representative who understands work trucks and the businesses that depend on them. This position focuses on helping commercial customers find the right Ford vehicles and upfit solutions for their daily operations, including dump trucks, landscape trucks, service and utility trucks, pickups, chassis cabs, and cargo vans.

The right candidate can talk confidently with contractors, landscapers, tradespeople, business owners, and fleet managers about how they use their vehicles. You'll build lasting relationships by asking the right questions, recommending practical solutions, and following through from the initial conversation to delivery and future purchases.

Key Responsibilities

• Sell Ford commercial vehicles and upfit solutions to business owners and fleet customers
• Understand each customer's business, typical loads, equipment, towing requirements, jobsite conditions and budget.
• Recommend suitable configurations based on payload, towing capacity, wheelbase, cab configuration, drivetrain, body dimensions, and equipment needs
• Demonstrate working knowledge of dump bodies, landscape bodies, service and utility bodies, flatbeds, and van shelving and storage systems
• Work with upfitters and dealership staff to verify chassis and body compatibility, equipment requirements, pricing, and production timelines before making customer commitments
• Prepare clear, accurate quotes detailing the vehicle, body, equipment, and options included
• Generate new business through prospecting, referrals, local business outreach, and consistent follow-up
• Build and maintain commercial accounts, identifying opportunities for fleet replacements, additional vehicles, and repeat purchases
• Coordinate orders, upfits, paperwork, and delivery while keeping customers informed of progress and changes
• Maintain accurate customer records and follow-up activity in the dealership’s CRM
• Partner with service and parts teams to support maintenance needs and help customers minimize downtime
• Stay current on Ford commercial products, ordering processes, and available upfit options

Qualifications

• Strong knowledge of commercial vehicles and their uses, particularly dump trucks, landscape trucks, and other work-ready vehicles
• Experience in commercial automotive sales, fleet sales, truck equipment, upfitting, or a closely related field preferred
• Ability to translate a customer's work requirements into a well-matched vehicle and equipment recommendation
• Understanding of how upfits, passengers, tools, and cargo affect available payload and overall vehicle suitability
• Strong communication, negotiation, organization, and customer service skills
• A proactive approach to developing new accounts and building long-term business relationships
• Comfort using CRM software and managing multiple quotes, orders, and customer timelines
• Reliable follow-through and attention to detail from the first inquiry through delivery