Automotive Sales BDC Rep

Rohrman Auto Group; Indianapolis (IN); On-site; USD 42,000 - 60,000; Full time

Benefits offered by this job

Health Insurance

401(k) Plan

Paid Time Off

Maternity & Paternity Leave

Paylocity Pay On Demand

Employee Discounts

Continuous Training & Mentorship

Recognition Program

Company Events

Job summary

Rohrman Automotive Group in Indiana seeks a Sales BDC Specialist to manage incoming sales calls and internet leads, set quality appointments for product specialists, and build repeat business through proactive follow-up. The role emphasizes strong communication, CRM proficiency, and goal-driven performance.

The position requires staying informed on inventory and promotions, with training provided by the BDC Team Leader.

Qualifications

• High school diploma or GED; prior BDC, sales, or customer service experience preferred.
• Excellent communication skills — comfortable on the phone, via text, and over email.
• Proficiency with CRM tools; experience with dealership CRM platforms is a plus.

Responsibilities

• Answer all incoming sales phone calls and respond to internet leads promptly and professionally.
• Set and log customer appointments in the CRM for product specialists, following dealership guidelines.
• Maintain consistent follow-up with all prospects through calls, texts, and emails to drive show and close rates.
• Build and manage a prospect development system to generate repeat and referral business.
• Stay current on vehicle inventory, new products, features, and promotions to speak confidently with customers.
• Track daily, weekly, and monthly activity in the CRM; analyze results and adjust outreach strategies accordingly.
• Attend product and sales training sessions as directed by the BDC Team Leader.

Skills

Excellent communication

CRM proficiency

Phone etiquette

Goal-oriented

Self-motivated

Education

High school diploma or GED

Tools

CRM software

Job description

Sales BDC Specialist

Our Business Development Centers are the first point of contact for thousands of customers—and a strong BDC means a strong dealership.

We’re looking for a driven, people-oriented BDC Specialist to manage incoming sales calls and internet leads. Your goal is simple: connect with customers, understand their needs, and set quality appointments that give our product specialists the best shot at closing. If you’re a strong communicator who loves hitting goals and building relationships, you’ll thrive here.

Responsibilities

• Answer all incoming sales phone calls and respond to internet leads promptly and professionally.
• Set and log customer appointments in the CRM for product specialists, following dealership guidelines.
• Maintain consistent follow-up with all prospects through calls, texts, and emails to drive show and close rates.
• Build and manage a prospect development system to generate repeat and referral business.
• Stay current on vehicle inventory, new products, features, and promotions to speak confidently with customers.
• Track daily, weekly, and monthly activity in the CRM; analyze results and adjust outreach strategies accordingly.
• Attend product and sales training sessions as directed by the BDC Team Leader.

Schedule and Compensation

• Monday - Friday position
• Paid Weekly

Requirements

• High school diploma or GED required; prior BDC, sales, or customer service experience preferred.
• Excellent communication skills — comfortable on the phone, via text, and over email.
• Proficiency with CRM tools; experience with dealership CRM platforms is a plus.
• Self-motivated, goal-driven, and able to maintain enthusiasm through high call volumes.
• Valid driver's license with an acceptable driving record.

Benefits

• Affordable Health Insurance: Comprehensive medical, dental, and vision coverage for you and your family.
• Competitive 401(k): Build your future with our retirement savings plan.
• Paid Time Off (PTO): Includes paid holidays and vacation after 90 days of full-time employment.
• Paid Maternity & Paternity Leave: Support for new mothers and fathers.
• Paylocity "Pay On Demand": Access your earnings before payday (up to $2,000).
• Employee Discounts: Discounts on vehicle servicing and new car purchases.
• Continuous Training & Mentorship: Grow professionally and advance your career within our group.
• Employee Tenure & Recognition Program: We celebrate milestones and contributions.
• Fun Company Events: Awesome experiences for employees and their families!

About Rohrman Automotive Group

Rohrman Automotive Group is one of the Midwest’s most respected dealership groups, with locations across Indiana, Illinois, and Wisconsin representing a wide range of top automotive brands. We are a family-rooted organization built on a culture of accountability, performance, and people.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.