Automotive General Manager

Berglund INFINITI of Roanoke; Lynchburg, Northern (VA, KY); Hybrid; USD 175,000 - 300,000; Full time

Benefits offered by this job

Health benefits

Dental benefits

Vision benefits

Life insurance

Disability insurance

401(k) retirement plan

Relocation assistance

Job summary

Berglund Automotive, a leading regional dealer group, seeks a proven dealership leader to drive results across a multi-brand operation. You will mentor sales and service teams, manage budgets and forecasting, and develop aggressive strategies to increase revenue while maintaining customer satisfaction.

Candidates should demonstrate strong leadership, financial analysis skills, and industry knowledge. This on-site role offers substantial earning potential via salary plus commissions and a broad

Qualifications

• Proven dealership management experience with a track record of turning around under-performing stores.
• Strong financial acumen to analyze budgets, forecasts and profit optimization.
• Excellent leadership and team-building capabilities.

Responsibilities

• Lead, mentor, and motivate sales and service teams to achieve retention and performance goals.
• Manage dealership financial performance, including budgets, forecasting, and profitability maximization.
• Develop and implement sales strategies, campaigns, and promotions to grow revenue and market share.
• Ensure highest level of customer service and satisfaction in every interaction.
• Oversee inventory levels, pricing, and procurement to balance profits and inventory.
• Ensure compliance with local, state, and federal regulations and company policies.

Skills

Dealership management

Financial analysis

Leadership

Communication

Customer service

Industry knowledge

MSA tools / dealership software

Tools

Dealership management software

Job description

Berglund Automotive - We're Building What's Next

Why Berglund?

Berglund Automotive is a family-owned dealership group with a portfolio of over 20 brands and 10 locations across Central and Southwest Virginia. Beyond a rewarding career, this is an opportunity to be a leader at one of the region’s top-performing automotive groups and be part of a culture that values people, performance, and community.

Nestled in the Blue Ridge Mountains, the area offers stunning scenery, vibrant local communities, outdoor adventures, and an affordable cost of living—all while being just a drive away from major metropolitan areas.

We're seeking a proven dealership leader who can drive results, develop top talent, and create a culture where employees thrive and customers return. This opportunity is best suited for someone who is hungry, competitive, and confident in their ability to earn through performance. If you have a track record of increasing gross, improving store performance, and leading from the front, we want to talk to you.

What We Offer:

• Performance-driven compensation package with an annual earning range of $175,000 to $300,000, combining a competitive salary with commissions and bonuses tied to profitability, growth, and operational success.
• Full health, dental, vision, life, and disability benefits
• 401(k) retirement plan
• Relocation Assistance

Responsibilities

• Lead, mentor, and motivate a team of sales and service professionals to achieve retention and performance goals.
• Manage the dealership's financial performance, including budgets, forecasting, and profit maximization.
• Develop and implement sales strategies, marketing campaigns, and promotional activities to boost revenue and market share.
• Ensure the highest level of customer service and satisfaction with every interaction.
• Oversee inventory levels, pricing, and procurement to maintain a profitable and balanced vehicle inventory.
• Ensure compliance with all local, state, and federal regulations, as well as company policies and standards.

Requirements

• Proven dealership management experience with a strong track record of successfully turning around under-performing stores.
• Strong financial acumen with the ability to analyze and interpret financial data.
• Excellent leadership and team-building skills.
• Exceptional communication and customer service skills.
• Knowledge of automotive industry trends and emerging technologies.
• Experience with dealership management software and tools.

Berglund Automotive is an equal opportunity employer, and we encourage candidates from all backgrounds to apply.