Audio Marketing Manager

Sourcebooks; New York (NY); Hybrid; USD 70,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

Health Care

Dependent Care

Flexible Spending Account

401(k)

Disability Insurance

Life/AD&D Insurance

generous paid time off

Job summary

Sourcebooks Audio is seeking an Audio Marketing Manager to drive growth for Sourcebooks Audio. This hybrid NYC/Chicago role focuses on groundbreaking, audio‑first campaigns connecting listeners with stories.

You will lead audio marketing across channels, partner with imprint, library, international and sales teams, and manage assets, while measuring success with defined KPIs.

Qualifications

• 4–6 years of experience in publishing, entertainment, or marketing with exposure to audio.
• Strong written and verbal communication skills for meetings, briefs, and guides.
• Ability to develop and execute marketing plans with attention to detail.

Responsibilities

• Develop and execute audio‑first marketing plans for frontlist, backlist, and author initiatives.
• Lead audio marketing across channels including studio content, social, digital ads, and trade outreach.
• Coordinate with imprint, library, international, and sales teams to integrate audio into campaigns.
• Lead internal and external meetings and present at conferences and marketing touchbases.
• Manage audio assets and pitch productions to media and events.
• Track performance against KPIs and translate insights into actionable strategies.
• Coordinate multiple campaigns and ensure alignment with publishing objectives.

Skills

Campaign management

Data analysis

Cross-functional collaboration

Communication skills

Project management

Audio marketing

Tools

PowerPoint/Slides

Excel/Sheets

Meltwater

Klear

Canva

Job description

Sourcebooks, the fastest growing and most innovative publisher in the industry, is searching for an Audio Marketing Manager to help power the next phase of growth for Sourcebooks Audio. Our audio program is in full-on growth mode, and we’re looking for a strategic, creative marketer who lives and breathes audiobooks, understands digital trends, and is excited to build outside-the-box campaigns that connect listeners with incredible stories.

You’ll be the lead marketer for audio and thought partner across the organization—developing innovative, audio-first campaigns and also working closely with our imprint, vertical, library, international, and audience development teams to amplify and extend the reach of our titles and authors. You’ll have a seat at the table, a voice in decision‑making, and the opportunity to shape how Sourcebooks shows up in the audio space.

Strong preference for this position is hybrid in NYC or Chicago. We will consider fully remote in the following states ONLY: Arizona, Connecticut, Illinois, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Montana, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington D.C., and Wisconsin. Occasional travel to studios, trade shows, training opportunities, in‑person events, and author recordings is required.

The annual salary range for this role is $70,000- $75,000. We determine starting pay based on a thorough evaluation of job‑related factors, including geographic location, market conditions, relevant experience, training, and education. This process ensures a fair and competitive salary that aligns with both the company and the candidate’s qualifications.

What you’ll do

• Develop and execute audio‑first marketing plans for key frontlist, backlist, and author initiatives, including clear timelines and plug‑and‑play guidance for authors.
• Lead audio marketing execution across channels—studio content, social campaigns, digital ads, trade outreach, and backlist re‑promotion driven by sales and listening trends.
• Act as the primary liaison for audio with imprint, vertical, library, international, indie, and sales teams to ensure audio is fully integrated into company‑wide campaigns and priorities.
• Lead meetings with internal stakeholders and external partners (authors, agents, narrators) and present at seasonal sales conferences and company‑wide marketing touchbases. You will facilitate clear communication across teams, manage alignment meetings and follow‑ups, and ensure that marketing plans, updates, and recommendations are communicated effectively to the appropriate partners.
• Manage and optimize audio assets (clips, BTS, artwork) and pitch standout audio productions, programming, and panels to media, platforms, and industry events.
• Support paid media, email, and influencer strategies with audio‑specific ideas, assets, and schedules that grow audience engagement and listening.
• A criticalcomponentof this position is performance tracking and data analysis. The role will measure campaign performance against defined KPIs and translate insights into actionable strategies that improve discoverability and marketing effectiveness across the publishing list.
• Coordinate multiple campaigns and priorities simultaneously,identifyareas requiring cross‑team decision‑making,maintainvisibility into project progress, and help ensure that digital marketing activity supports broader publishing and businessobjectives.

What you bring

• Strong alignment management and organizational skills are essential to this position.
• 4-6 years of experience in publishing, entertainment, or marketing, ideally with direct exposure to audio, digital campaigns, or consumer‑facing media.
• A genuine passion for audiobooks, storytelling, and reader/listener communities.
• Strong written and verbal communication skills, including comfort presenting in meetings, writing marketing copy, author guides, and internal briefs.
• Proven ability to develop and execute marketing plans, with strong attention to detail and follow‑through.
• Experience working with social media, email marketing, and digital advertising tools; familiarity with audio or book marketing platforms is a plus.
• A data-informed mindset: ability to interpret sales and engagement data to spot trends, surface opportunities, and refine strategy.
• Excellent project management and organizational skills, with the ability to juggle multiple titles, deadlines, and stakeholders.
• Collaborative, solutions‑focused approach and the ability to work cross‑functionally with marketing, sales, editorial, publicity, library, and international teams.
• Comfort working in PowerPoint/Slides, Excel/Sheets, and standard Office tools. Basic design skills (Canva or similar) are needed. Familiarity with Meltwater, Klear, or similar are a plus.

Why Sourcebooks?

Sourcebooks is a thriving entrepreneurial publisher driven by our mission to change lives through books. The fifth‑largest publisher in the U.S. by print units sold, we bring extraordinary authors to readers in dynamic, data‑driven ways, leading to hundreds of national and international bestsellers. Our insight‑driven approach has earned us recognition from Fast Company as a Most Innovative Company, a Best Workplace for Innovators, a Most Loved Workplace by Newsweek, a Best Workplace by Inc., and Publishers Weekly’s nod as “the most successful self‑made publisher operating in the 21st century.”. Story by story, book by book, we have changed more than 300 million lives. Join us as we change 300 million more!

Full‑time employees are eligible for our comprehensive benefits program.

Our range of benefits include, but are not limited to:

• Medical/Prescription drug insurance
• Dental
• Vision
• Health Care
• Dependent Care
• Flexible Spending Account
• Health Savings Account 401(k)
• Short and Long‑Term Disability Insurance
• Life/AD&D Insurance
• generous paid time off.

Sourcebooks values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to r