Audience Strategy Architect

The Home Depot; Atlanta (GA); On-site; USD 100,000 - 150,000; Full time

Job summary

The Home Depot is seeking a Manager to architect enterprise marketing initiatives across internal and external channels. You will lead strategy with business partners, marketing and agency teams to advance our brand and drive sales.

This role reports to a Sr Manager, Audience Marketing and involves collaboration across multiple teams. Ideal candidates have 5+ years in marketing or media planning, strong communication skills, and a passion for brand storytelling.

Qualifications

• Requires 5+ years in marketing, communications, or media planning.
• Bachelor's degree or equivalent in a related field.
• Ability to link business goals to communication strategies and creative concepts.

Responsibilities

• Lead enterprise marketing strategy and activation across internal and external channels.
• Partner with business, channel leaders and agencies to optimize tactic mix.
• Drive cross-functional programs from discovery to measurement and reporting.

Skills

Brand strategy

Cross-functional collaboration

Marketing analytics

Communication

Leadership

Education

Bachelor's degree or equivalent

Job description

The Home Depot is seeking a Manager to architect enterprise marketing initiatives across internal and external channels. You will lead strategy with business partners, marketing and agency teams to advance our brand and drive sales.

This role reports to a Sr Manager, Audience Marketing and involves collaboration across multiple teams. Ideal candidates have 5+ years in marketing or media planning, strong communication skills, and a passion for brand storytelling.