AUDIENCE PRODUCER

Palabra; Dallas, Northern (TX, KY); Hybrid; USD 60,000 - 68,000; Full time

Benefits offered by this job

Hybrid work environment

401k plan

Disability insurance

Life insurance

AD&D insurance

Employee assistance program

Job summary

KERA in Dallas is seeking an Audience Producer to craft representative news content for digital platforms, including websites, on-demand audio, email and social media. You will report to the Audience Editor and help curate content for diverse audiences while also producing original reporting for online and radio.

The role focuses on engaging communities, building sources, and bringing digital innovation to stories that affect North Texas and the state.

Qualifications

• Strong journalism interest and digital storytelling skills.
• Ability to exercise sound news judgment and follow editorial standards.
• Excellent research, writing, producing and reporting skills.
• Experience with multimedia production and content management systems.
• Ability to work in a team and adapt quickly.

Responsibilities

• Fill daily production requirements for digital platforms.
• Produce and co-report stories focused on digital storytelling.
• Develop engagement initiatives and projects for digital and legacy platforms.
• Engage with marginalized communities to build sources and stories.
• Respond quickly to breaking news with cross-platform dissemination.

Job description

Job Category: Newspapers, Television, Online | New Media, Radio,

Employment Type: Full time,

Posted: 08.19.2026

Job Description

AUDIENCE PRODUCER

KERA is looking for an Audience Producer to help develop representative news content crafted specifically and intentionally for our digital platforms.

WHO WE ARE

Serving the country’s fourth-largest media market, KERA reaches more than 5 million people monthly through KERA TV , KERA News , KXT , WRR and The Denton Record-Chronicle as well through national shows Think and From the Top . For more than 65 years, North Texans have turned to KERA as a destination for community engagement and lifelong learning.

POSITION SUMMARY

Are you passionate about working to equitably represent communities in news coverage and engaging with real people to help shape stories? Then this is the job for you. The Audience Producer will create content to grow, diversify and engage local and regional audiences on all of KERA’s platforms with a focus on digital. This includes our websites, on-demand audio, email, and social media platforms. Reporting to the Audience Editor, the producer will be a member of the newsroom audience engagement team helping to curate and produce news content for digital platforms and determine the best ways to connect with our audiences. The position will also include original reporting for online and radio. This person will help newsroom colleagues package their reporting for specific audiences, as well as report and produce original content to help bring digital innovation to stories that cover important issues affecting communities in North Texas and across the state. They will play a key role in newsroom engagement initiatives on various platforms, including user-generated content, social listening, and events. This producer will help bring new voices and perspectives into our coverage and will be an integral part of KERA’s efforts to grow as a news organization that represents the North Texas community. This position is full-time, will be assigned a shift 1-2 hours outside the typical workday and will be expected to work some weekends. This position is classified as FLSA non-exempt, is eligible for overtime and reports to the Audience Editor, KERA News.

WHAT YOU'LL DO

• Serve as part of the newsroom audience team helping to fill daily production requirements, building and copyediting web stories and crafting contentand videofor the newsroom’s social media, on-demandaudioand email products
• Produce and co-report stories focused on digital storytelling and engagement
• Develop and execute engagement initiatives, special projects on digital and legacy platforms and at events
• Focus storytelling and engagement initiatives on building audiences and sources in marginalized communities
• Respond to breaking news events and get information out to audiences quickly on multiple platforms

As a KERA employee

• Work in a manner that is consistent with KERA’s mission, vision and values; and maintain compliance with all company policies and procedures
• Participate in fundraising activities as needed and assigned
• Perform additional duties as assigned

This list of job duties is not exhaustive and is subject to regular reviews and updates

Job Requirements

WHAT WILL MAKE YOU SUCCESSFUL

We believe a strong organization includes employees from a range of backgrounds, with different skills, experiences, and passions. If you don't meet every job qualification but have some of these skills and think you’re the right person for the job, we'd like to hear from you.

• Highly organized and detail-oriented self-starter with a passion for journalism and relevant experience.
• Knowledge of Associated Press style, ability to exercise sound news judgment and follow KERA/NPR editorial standards.
• Excellent research, writing, producing and reporting skills with a passion for pursuing innovation and a commitment to diversity in digital news.
• Experience with multimedia production, photography, video and content management systems.
• Applying best practices for creating content on various email and social media platforms.
• Eagerness to explore and develop innovative digital, social and video skills.
• Works well in a team environment withagilityto shift modes quickly and nimbly.
• Reliable transportation required for assignments/activities that involve work outside of the office.

BONUS IF YOU BRING

• Strong audio reporting and production skills, and comfort behind a microphone.
• Public radio experience; three or more years of professional journalism experience.
• Deep knowledge of the people, cultures, issues, and geography of North Texas.
• Proficiency or fluency in a second language such as Spanish.

SALARY RANGE

$60,000 - $68,000 annually, depending on experience

BENEFITS

• Generous vacation (3 weeks), sick (8 days), personal time (2 days) and holidays (11)
• KERA-paid short and long-term disability, basic life insurance and AD&D insurance
• Flexible scheduling and hybrid work environment
• 401k plan with KERA-contribution after 6 months
• Robust employee assistance program available to the employee and all members of their household
• Strong company culture focused on connection, belonging and professional growth

LOCATION

We expect that this position will work out of our Dallas office at least 40% of the time. (Equivalent to 16 hours per week) Time in office requirements are subject to change based on the needs of KERA and/or the position.

APPLICATION TIMELINE

We generally close roles 2-4 weeks after posting. The hiring process may continue for several weeks after the closing of the role depending on the number of applicants.

KERA is an Equal Opportunity Employer

KERA believes that diversity is important to our success. We are committed to equal employment opportunity and all qualified applicants will receive consideration for employment without regard to race, color, national origin, sexual orientation, gender identity, gender expression, age, religion, veteran status, disability or any other characteristic protected by law.