Audience Insights Manager

DoorDash USA; San Francisco (CA); On-site; USD 143,000 - 210,000; Full time

Benefits offered by this job

Equity grants

401(k) matching

Paid parental leave

Comprehensive health benefits

Paid time off

Job summary

DoorDash is seeking an Audience Insights Manager to join the Marketing structure and partner with our B2B team on ads and promos strategies. You will lead qualitative and quantitative research, synthesize findings into compelling stories, and manage vendor relationships—from inception to in-house execution.

You will build tools and processes to centralize insights, coordinate timelines with stakeholders, and help the business uncover what matters to consumers, merchants, and dashers across

Qualifications

• 4+ years of experience in Marketing Research or Insights.
• Experience with concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques.
• Comfort with self-moderating 1-on-1 interviews.
• Creative and collaborative – enjoy solving challenging problems with a team.
• Experience with Qualtrics or extensive survey programming.
• Experience with B2B research, client-side or agency.
• Ability to write insights proposals and learning plans for non-researchers.
• Experience interacting with AI tools (Claude, ChatGPT, etc.) and quick to learn new tools.

Responsibilities

• Use creativity and technical expertise to execute qualitative and quantitative research processes.
• Synthesize learnings to formulate compelling stories that stimulate decisions.
• Build and oversee vendor relationships and run studies from scratch in-house.
• Improve project management by coordinating timelines and ensuring stakeholders’ needs are met.
• Establish tools and processes that centralize information for strategic partners.
• Contribute to a culture that identifies and acts on insights.
• Help the business understand needs of consumers, merchants and dashers.

Skills

Qualitative & quantitative research

Storytelling & synthesis

Vendor management

Presentation skills

Cross-functional collaboration

B2B research

AI tools familiarity

Survey programming

Tools

Qualtrics

Job description

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. This mission is enabled by our 3 key audiences (consumers, merchants & Dashers).

Although the Audience Insights team is a part of the Marketing structure at DoorDash, it partners with and influences the strategy of different functions across the organization. The purpose of our team is to use our knowledge and expertise to bring the insights needed to the forefront and ensure the voice of our 3 key audiences (consumers, merchants & dashers) is at the core of our decisions. This includes completing research, incorporating tools, synthesizing data, and consulting on projects.

As an Audience Insights Manager, you will be joining this growing team at a unique, exciting, and pivotal time. This role will be dedicated to working with our B2B team (business to business) on a variety of projects that will inform strategies related to our ads & promos products and solutions. Today, this Ads and Promos workstream primarily focuses on understanding how to get businesses (both large and small, restaurants and non-restaurants) to advertise their products and services on DoorDash. In addition to this focus, this team member will also have the opportunity to help with overflow insights projects across audiences. This role will be part of the broader Audience Insights team filled with self-motivated, diverse-minded, curious, creative, solution-oriented, and inspiring people that genuinely enjoy finding new ways of understanding people at their core and unlocking it for others.

You're excited about this opportunity because you will…

• Use creativity and technical expertise to execute the process needed for qualitative and quantitative research
• Synthesize learnings to formulate compelling stories that stimulate decisions
• Build and oversee vendor relationships and run studies completely from scratch, in house
• Help improve project management efficiency by managing timelines, collecting necessary information from different stakeholders, and ensuring vendors meet the business needs
• Establish tools and processes that centralize information and get it in the hands of strategic partners when they need it the most
• Contribute to the team’s cultivation of a company culture that can identify and action against insights
• Enable the business to be deeply attuned to what it takes to meet the needs of all our audiences: consumers, merchants & dashers.

We are excited about you because you…

• Are innately curious about people and want to understand what makes them tick
• Thrives in fast-paced atmospheres with multiple priorities to tackle
• Have effective communication skills that establish trust while defending the needs of the audience
• Have excellent presentation skills that can engage business partners
• Have exceptional organizational skills with the ability to establish necessary paths to get work completed
• Are strategic and business-minded, continuously pushing for the “so-what” in data trends
• Have an ownership mentality over your projects and enjoy working both independently and collaboratively to hit goals
• Can thrive working in a flexible, sometimes ambiguous or unpredictable working environment.

… and have the following experiences

• 4+ years of experience in Marketing Research or Insights
• An understanding of different types of research such as concept development, copy testing, ethnography, segmentation, brand health, and other qualitative and quantitative techniques
• Comfort with self-moderating 1-on-1 interviews
• Creative and collaborative - you love working with a team and solving challenging problems
• Expertise understanding of Qualtrics -or- extensive experience with programming surveys
• Experience with B2B research - either client side or at an agency
• Experience writing Insights proposals or learning plans, suggesting the best research methodologies to meet project objectives and explaining them to non-researcher stakeholders
• Have experience interacting with AI tools (e.g., Claude, ChatGPT, etc.) and the ability to learn new tools quickly.

Why You’ll Love Working at DoorDash

• We are leaders: Leadership is not limited to our management team. It’s something everyone at DoorDash embraces and embodies.
• We are strategic: We believe the only way to predict the future is to build it. Creating solutions that will lead our company and our industry is what we do -- on every project, every day.
• We are learning: We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.
• We are customer obsessed: We are committed to our clients and connected through our vision of "Delivering Good"
• We are all DoorDash: The magic of DoorDash is our people, together making our inspiring goals attainable and driving us to greater heights.
• We offer great compensation packages and comprehensive health benefits
• You will be proud to say that you work for DoorDash and will know that the work you do brings joy to our clients every day

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here .

See below for paid time off details:

• For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800 - $210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.