Attendee Marketing Director

Informa Group Plc.; Texas; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401k match

Health, vision and dental insurance

Walk the World charity day

Birthday leave

Job summary

Informa Group Plc. seeks a Director of Attendee Marketing to lead a high-performing team in shaping and delivering an attendee-focused strategy for our Irving, TX events.

You will drive campaigns, pricing, and journeys that convert strategic personas into attendees, partnering with brand, operations and insights to push agile, data-driven execution. This role reports to the VP of Marketing and offers opportunities to grow attendance and revenue within a global events portfolio, with hybrid work

Qualifications

• Proven experience in attendee marketing in high-paced environments.
• Expertise in strategic planning, ticket proposition development, and team leadership.
• Strong ability to build cross-functional relationships with brand, operations and insights.
• Data-driven mindset with focus on attendee-centric solutions and measurable outcomes.

Responsibilities

• Develop and execute an attendee marketing strategy aligned with objectives and revenue targets.
• Create compelling ticket propositions and pricing strategies.
• Lead proactive, data-driven campaigns to deliver measurable results.
• Oversee campaigns to drive attendee engagement, ticket sales and participation.
• Mentor a marketing team and optimize campaigns for ROI.

Skills

Attendee marketing

Strategic planning

Ticket proposition

Team leadership

Cross-functional relationships

Data-driven mindset

Communication skills

Job description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

This role is based in our Irving, TX office.

What we’re looking for:The Director of Attendee Marketing is a strategic leadership role dedicated to shaping and executing a forward-looking attendee marketing strategy that delivers measurable business outcomes. This position is centered on leading a high-performing team to design and implement impactful campaigns, seamlessly aligning with the brand, operations, and strategic insights teams to convert strategic personas into event attendees through customer-centric journeys. By fostering collaboration and driving transformed ways of working, the role ensures strategic goals are met and event success is achieved. Additionally, it emphasizes turning strategy into action through agile methodologies, promoting flexibility, efficiency, and continuous improvement in marketing execution. This role reports into the VP of Marketing of the Portfolio.

Role Accountability and Duties

Strategic Leadership

• Develop and execute an attendee marketing strategy that aligns with business objectives, event goals, and revenue targets, translating strategy into tactical plans across the team.
• Create a compelling attendee ticket proposition and pricing strategy, ensuring alignment with brand identity, operational priorities, and strategic insights.
• Lead forward planning efforts to ensure marketing campaigns are proactive, data-driven, and designed to deliver measurable results.
• Champion efficiency through agile practices by optimizing workflows, reducing time-to-market for campaigns, and ensuring resources are allocated effectively to maximize ROI.
• Deliver key outcomes such as attendee growth, engagement, satisfaction, and retention, supported by lead generation, demand generation, and attendee communication initiatives.

Team Leadership and Execution

• Lead and mentor a high-performing marketing team of product marketeers, campaign managers, and communications planners, fostering a culture of innovation, accountability, and collaboration.
• Oversee the development, briefing, and optimization of strategic campaigns that drive attendee engagement, ticket sales, and event participation.
• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.

Collaboration and Alignment

• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends to safeguard the value proposition to seamlessly translate from digital communications into onsite experience and embeds customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to design attendee-centric journeys that enhance engagement and deliver tangible results.

Data-Driven Decision Making

• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement to deliver on stretch targets.
• Run executive updates and sprint reviews to report on marketing impact, campaign performance, and next-step recommendations.

Attendee-Centric Innovation

• Gather and prioritize attendee feedback to inform ticket proposition, pricing decisions, and event offerings, ensuring alignment with customer needs.
• Collaborate with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.
• Champion innovation by integrating advanced tools and technologies, such as agentic AI, to scale and personalize marketing efforts.

• Proven experience in attendee marketing in high-paced environments, with expertise in strategic planning, ticket proposition development, and team leadership.
• Strong ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event, you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

The salary range for this role is $90,000- $120,000 based on experience.

This posting will automatically expire on October 5, 2026.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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