Associate Style Guides Designer

Sanrio, Inc.; Torrance (CA); Hybrid; USD 65,000 - 70,000; Full time

Benefits offered by this job

Health Insurance

401(k) matching

Paid time off

Parental leave

Vision insurance

Life insurance

Flexible spending account

Employee assistance program

Job summary

Sanrio, Inc. is seeking an Associate Designer, Style Guides in Torrance, CA, a hybrid role blending in-office and remote collaboration. You will craft original graphics, illustrations, patterns, and style-guide assets to support consumer products, retail, and licensing.

You’ll help shape evergreen and trend guides and prepare production-ready files for pitches and productions. You’ll collaborate with a creative team to ensure outputs are on-brand, polished, and delightfully cute, leveraging

Qualifications

• 2+ years of professional experience in graphic design, illustration, licensing, consumer products, or a related creative field.
• AA in Graphic Design, Illustration, Visual Communications, or a related field; BA/BFA preferred.
• Strong illustration, layout, typography, color, composition, and visual storytelling skills.
• Experience creating style guides, brand assets, or consumer product graphics.
• Proficiency in Adobe Illustrator, Photoshop, PowerPoint, Excel, and Word; 3D modeling is a plus.
• A collaborative, detail-loving mindset with strong communication, organization, and time-management skills.

Responsibilities

• Create original graphics, illustrations, patterns, character poses, expressions, and style guide assets for Sanrio’s consumer products, retail, and licensing initiatives.
• Help develop evergreen, core, and trend style guides; prepare production-ready files.
• Support creative pitches with presentations and mockups; ensure every deliverable feels fresh, on-brand, and irresistibly cute.

Skills

Graphic design

Illustration

Brand assets

Visual storytelling

Collaboration

Time management

Communication

Education

AA in Graphic Design

BA/BFA preferred

Tools

Adobe Illustrator

Adobe Photoshop

PowerPoint

Excel

Word

3D modeling

Job description

Calling all creatives! Sanrio is looking for an Associate Designer, Style Guides to help bring our beloved characters and joyful design world to life across consumer products, retail, licensing, and marketing. This is a full-time, hybrid role based in Torrance, CA, with a mix of in-office and work-from-home days. If you love kawaii design, illustration, trends, and turning sweet ideas into polished creative assets, this could be your next dream role.

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We’re also home to an endearing cast of characters, including the #1 fan favorite (2 years running!) Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our “small gift, big smile” philosophy has inspired a World of delight, where even the tiniest token can spark happiness and an enduring connection.

In this role, you’ll create original graphics, illustrations, patterns, character poses, expressions, and style guide assets that support Sanrio’s consumer products, retail, and licensing initiatives. You’ll help develop evergreen, core, and trend style guides, prepare production-ready files, support creative pitches with presentations and mockups, and ensure every deliverable feels fresh, thoughtful, on‑brand, and irresistibly cute.

What you’ll bring to the table

• 2+ years of professional experience in graphic design, illustration, licensing, consumer products, or a related creative field.
• An AA in Graphic Design, Illustration, Visual Communications, or a related field; BA/BFA preferred.
• Strong illustration, layout, typography, color, composition, and visual storytelling skills.
• Experience creating style guides, brand assets, or consumer product graphics.
• Proficiency in Adobe Illustrator, Photoshop, PowerPoint, Excel, and Word; 3D modeling is a plus.
• A collaborative, detail-loving mindset with strong communication, organization, and time‑management skills.

Why You’ll Love It Here:

You’ll be part of a Creative team where collaboration is valued, and your work helps support products and experiences that bring joy to fans around the world. Ready to help spread a little “small gift, big smile” magic through design?

Please note that this is a hybrid position - not remote. You MUST have your own transportation and be able to come into our Torrance office at least twice per week to collaborate with the team.

Salary: $65k-$70k per year

• 401(k)
• 401(k) matching
• Health Insurance (100% paid)
• Employee assistance program
• Flexible spending account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance
• 401(k)
• 401(k) matching
• Disability insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

#Sanrio #Hiring #CreativeJobs #GraphicDesign #Illustration #StyleGuides #KawaiiDesign #ConsumerProducts #Licensing #DesignJobs