(Associate/Senior) AI Product Manager/Owner, Salesforce, United States - BCG X

BCG X; Miami (FL); On-site; USD 140,000 - 200,000; Full time

Benefits offered by this job

Zero health insurance premiums

Paid parental leave

15 vacation days

401(k) retirement plan

Gym membership reimbursement

Job summary

BCG X is seeking a seasoned CRM and GTM strategist to accelerate multi-channel growth. You will drive Salesforce-driven initiatives, partnering with marketing, sales, and service teams to map value, shape the roadmap, and deliver measurable outcomes across BCG X projects.

You will collaborate with cross-functional leaders, own KPI setting, and influence strategic decisions to maximize client value and drive digital transformation in a consultant-led environment.

Qualifications

• 2–6 years of professional experience in industry, consulting, or a relevant functional role.
• Experience with Salesforce and GTM tools like Marketo or Eloqua.
• Expert knowledge of CRM-adjacent tools and navigating PPT and Excel.
• Ability to evaluate trade-offs and make value-driven decisions.
• Experience aligning business goals with CRM modernization initiatives.

Responsibilities

• Identify highest value use cases to unlock GTM across marketing, sales, and service.
• Lead roadmap creation, strategy, and optimization for digital transformation on SFDC platform.
• Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service.
• Define and implement SFDC-focused use cases from pilot to scale with measurable impact.
• Collaborate with X and leadership to drive roadmap execution.
• Define KPIs and quantify impact like acquisition, retention, share of wallet, ROI.
• Contribute to differentiated capabilities around media, technology, and growth models.

Skills

Sales GTM strategy

CRM strategy

Cross-functional collaboration

Business case development

Strategic thinking

Marketing systems

Product-to-market planning

Stakeholder management

Communications & presenting

Consulting background

Tools

Salesforce

Marketo

Eloqua

Job description

Locations

Boston | Brooklyn | Chicago | Dallas | Los Angeles | Miami | New York | Pittsburgh | San Francisco | Seattle | Manhattan Beach

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation‑inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom‑line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We Are BCG X

We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game‑changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You’ll Do

BCG continues to expand its Marketing, Sales & Pricing practice and is experiencing increasing demand, particularly in the areas of B2B Sales. We are thrilled to expand our breadth and depth of expertise in this space, especially in Sales and Customer Success technology, CRM Sales Cloud & Service Cloud implementation, and familiarity with B2B Sales, Support and Customer Success best practices.

In this role you will:

• Be the authority within a multi-disciplinary team to determine the optimal strategy to identify highest value use cases to unlock GTM across Marketing, Sales, and Service
• Lead roadmap creation, strategy, execution, and optimization for clients around digital transformation with SFDC as a platform
• Own multi-channel growth strategy based on marketing, sales, pricing, and digital self-service
• Define, execute, analyze, and optimize sophisticated Salesforce technical use case focused on pilot to scale mapping to quantitative impact
• Collaborate with X and core leadership to drive execution and implementation of identified use cases and roadmap
• Be value oriented by defining and validating core KPIs that will be achieved through execution of the SFDC strategy and roadmap such as customer acquisition, retention, share of wallet, win rate, ROI etc. to drive the business
• Build on BCG’s differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity

What You’ll Bring

You Should Have

• 2 - 6 years of professional experience in industry, consulting, or a relevant functional role
• Experience with Salesforce as well as other GTM tools like Marketo, Eloqua, or similar platforms
• Expert knowledge of CRM adjacent tools like 3rd party applications, managed packages, and expert in navigating PPT and Excel
• Proven ability to evaluate business and technical trade-offs (effort vs. value), resolve conflicts, and make critical choices on functionality, user experience, and technical implementation to maximize value and meet business objectives
• Experience collaborating with cross-functional stakeholders to establish a clear vision and strategy for the CRM modernization project and to collect and prioritize requirements
• Experience defining business goals, user needs, and market demands to define a product’s direction
• Experience collaborating with development teams, serving as the primary point of contact between business stakeholders and the technical teams
• A passion for B2B sales, marketing, service, driving customer adoption, bringing products to market, and scaling digital products and services
• Understanding of business outcomes and associated KPIs that will be impacted by product features in order to contribute to overall program value case
• Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
• Previous sales, marketing, or service delivery experience focused on user acquisition, retention and other growth levers proliferating B2B facing digital products and services
• Expert communication, presentation, and material preparation skills required
• Previous experience at a professional consulting company highly desired

Please note: any degree programs (including part-time) must be completed before starting at BCG.

You must live within a reasonable commuting distance of your home office. As a member of that office, it is expected you will be in the office as directed. This role puts you on an accelerated path of personal and professional growth and development and so, at times, requires extended working hours. Our work often requires travel to client sites.

Additional info

FOR U.S. APPLICANTS: BCG is an Equal Employment Opportunity employer and is committed to a policy of administering all employment decisions and actions without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

The First-year Base Compensation For This Role Is

Associate: $139,500-$155,000 USD

Senior: $200,000 USD

At BCG, We Are Committed To Offering a Comprehensive Benefit Program That Includes Everything Our Employees And Their Families Need To Be Well And Live Life To The Fullest. We Pay The Full Cost Of Medical, Dental, And Vision Coverage For Employees – And Their Eligible Family Members. * That’s Zero Dollars In Premiums Taken From Employee Paychecks. All Our Plans Provide Best In Class Coverage

• Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit-Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis
• Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

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Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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