Associate Product Marketing Manager

ASSA ABLOY Sicherheitstechnik GmbH; Lake Forest (CA); Hybrid; USD 90,000 - 155,000; Full time

Job summary

ASSA ABLOY Sicherheitstechnik GmbH is seeking an Associate Product Marketing Manager to drive the Kwikset portfolio from inception to end-of-life. You’ll guide NPI, manage packaging and SKUs, and shape marketing strategies in collaboration with sales, engineering, sourcing and finance.

The role requires a bachelor’s in marketing/related field and 3+ years in home improvement/CPG marketing, with strong data-driven and design sensibilities. Hybrid work from Lake Forest, CA; occasional travel.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field is required.
• Minimum 3+ years marketing experience within home improvement or CPG industries.
• Strong P&L awareness and SKU profitability understanding.
• Data-driven decision making with market research experience.

Responsibilities

• Lead cross‑functional teams through multiple NPI projects and manage product roadmaps.
• Maintain brand guidelines, packaging, collateral, samples and SKUs; support pricing changes.
• Develop briefs and messaging for launches; assist on e-commerce listing and promotions.

Skills

Action Orientated

Collaborates

Customer Focus

Communicates Effectively

Instills Trust

Demonstrates Self‑Awareness

Drives Results

Education

Bachelor’s degree in marketing, business, communications or related field

Tools

Microsoft Office

PowerPoint

Project management software

Job description

Job Summary

The Associate Product Marketing Manager is responsible for the management of the Kwikset product portfolio, from inception through end of life. Through the help of a robust strategic planning and product development process, this individual will contribute heavily to new product ideation and innovation, manufacturing specification, marketing strategies, sales commercialization, and promotional opportunities. You will manage products through development milestones and work with a cross‑functional team of sales, engineering, sourcing, manufacturing, finance, quality, and Marketing Communication professionals in bringing your new innovations to life.

Primary Duties and Responsibilities (60%)

• New Product Development (NPI) Guides cross‑functional team (engineering, sourcing, demand planning, and finance) through multiple on‑going product development projects at various stages of development via HHI milestone process. Supports product road development, manages research initiatives to establish fact‑based business and marketing strategy development. Understands market, channel and/or customer dynamics, product design, trends, and end‑user preferences and purchase drivers. Expected to answer key strategic inputs and execute efficiently as driven by budget and timing. Communicate and apply results and/or conclusions. Effectively manages documentation to create new SKUs and all data points including weights and dimensions, list pricing, UPCs, etc. Utilizes sales data to make recommendations on aisle changes at major big box customers.
• Portfolio Maintenance (25%) Supports brand guidelines to insure consistency, with specific influence on packaging, merchandising, and collateral related to assigned projects. Coordinate meeting materials for customer product collaboration, line reviews and business reviews. Includes but not limited to product samples, display materials, labels, POP, research results and the printed presentation. Work with quality and brand to support installation workshops, videos, and related initiatives. Analyzes data to make annual price increase and SKU rationalization recommendations.
• Commercialization (15%) Prepares creative briefs which communicate the commercialization support needed to support the given launch. Submits creative requests through our project management software. Provides direction cross‑functionally on what proper messaging points and graphics are needed for e‑commerce listing pages. Supports channel marketing on off‑shelf promotions and point‑of‑purchase display art. Provide support on special projects as assigned.

Education and Experience Profile

Bachelor’s degree in marketing, business, communications or related field is required. Minimum 3+ years marketing or relevant experience within the home improvement industry or consumer packaged goods company (CPG/FMG). P&L Management – experience understanding a product portfolio or business P&L; constant management of sku level and category level profitability Project Management – ability to successfully manage several initiatives/projects simultaneously; able to motivate cross‑functional team members regardless of function or tenure. Data driven decision making – must have experience utilizing market research methods and tools and translating findings into solutions and strategies. Item master data and content creation – Demonstrated experience with managing large data sets without error. Style – Must have excellent eye for design and strong sense of fashion. Specific experience and insight surrounding home décor trends, bath trends, and interior design a plus.

Required Core Competencies

• Action Orientated
• Collaborates
• Customer Focus
• Communicates Effectively
• Instills Trust
• Demonstrates Self‑Awareness
• Drives Results

Required Technical Skills

• Good in Microsoft Office Skills
• Good Presentation Skills
• Good Project Management Skills
• Good Profit & Loss knowledge
• Good industry knowledge
• Basic Category Management knowledge

Work Environment

This role is hybrid with in‑office work from our Lake Forest, California location required Tuesday through Thursday every week. Able to travel domestically and internationally, as needed – approximately 3 trips per year.

Pay Range

Pay Range: $90,300-$154,880. This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job‑related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time. The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

ASSA ABLOY is an Equal Employment Opportunity We are the ASSA ABLOY Group Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access. As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.