Associate Product Manager - Soft Starters

Eaton; Menomonee Falls (WI); Remote; USD 97,000 - 143,000; Full time

Job summary

Eaton’s Industrial Controls Division seeks an Associate Product Manager for Soft Starters to own the product family strategy, roadmap, and growth initiatives from a remote US base with ~25% travel. You’ll translate market needs into differentiated solutions to drive sales and profitability.

The role requires strategic and analytical leadership, VoC execution, and close collaboration with sales, engineering, and finance to optimize product performance and market position.

Qualifications

• Bachelor’s degree in Engineering, Business, Marketing, or related field from an accredited institution.
• Minimum 5 years of product management, marketing or sales experience in the industrial control or electrical products market.
• Experience using financial, market, customer, and competitive data to develop business recommendations.
• Demonstrated financial acumen, including forecasting, pricing, margin management, and business case development.

Responsibilities

• Develop and execute the product family strategic plan and roadmap for Soft Starters.
• Drive VoC and market research to identify unmet needs and influence strategy.
• Analyze product performance and develop business cases to support growth initiatives.
• Collaborate with cross-functional teams to execute roadmap priorities and pricing strategies.

Skills

Product management

Forecasting

Pricing

Market analysis

VoC

Education

Bachelor’s degree in Engineering, Business, Marketing

MBA or MS in Engineering (preferred)

Job description

Eaton’s Industrial Controls Division (ICD) is currently seeking an Associate Product Manager - Soft Starters to join the team. This is a remote role based in the US with approximately 25% travel. Preferred locations include Raleigh, NC; Beachwood, OH; Moon Township, PA or Menomonee Falls, WI.The expected annual salary range for this role is $97000 - $143000 a year.Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.What you’ll do:Industrial Controls Division (ICD) is undergoing a significant transformation, and product management plays a critical role in translating market opportunities into product strategies that drive profitable growth, strengthen competitive position, and improve customer outcomes. The Associate Product Manager, Soft Starters serves as the business owner for the product family, responsible for defining and executing the product strategy, roadmap, and growth initiatives that drive product family performance.The Product Manager partners across functions to identify growth opportunities, prioritize investments, and improve business results through a deep understanding of customer, market, competitive, and financial dynamics. This role leverages market trends and customer needs to develop and execute differentiated solutions that drive sales growth, profitability, and long-term business value.Essential Functions:Product Strategy: Develop and execute the product family strategic plan and roadmap aligned with division objectives and market opportunities. Drive Voice of Customer (VoC) and market research activities to identify unmet needs, validate market opportunities, and influence product strategy and investment decisions. Monitor competitive activity, market trends, and emerging technologies to identify risks, opportunities, and product differentiation strategies.Business Performance: Deliver product family objectives for orders, sales, margin, share, and price realization while maintaining accurate forecasts. Analyze product family performance, including sales, pricing, margin, and costs to identify actions that improve business results. Develop business cases and investment recommendations supporting growth initiatives, product expansion, and new product development.Portfolio Management: Develop and execute pricing, positioning, and value proposition strategies to improve competitiveness, profitability, and market share. Lead product lifecycle management, including new product development, product enhancements, launches, rationalization, and obsolescence decisions. Partner across functions (e.g., sales, engineering, finance, operations, etc.) to execute roadmap priorities, remove barriers, and achieve business objectives.Commercialization: Lead the development of sales enablement content and training programs that support commercialization and market adoption. Represent the product family with customers, channel partners, field sales, and industry stakeholders to strengthen market position, support commercialization, and drive business growth.What will make you successful?An ideal candidate is a strategic and analytical product leader who can translate complex market, customer, competitive, and financial insights into actionable business strategies that drive growth and profitability. You effectively balance long-term strategic priorities with day-to-day execution, using data-driven decision making to identify opportunities, mitigate risks, and improve business performance. Strong communication and influencing skills enable you to build alignment across cross-functional teams and organizational levels. You are highly customer-focused, leveraging strong relationships and market understanding to uncover unmet needs and deliver practical solutions that create value for customers and the business. We are looking for candidates who are diverse in their backgrounds, perspectives, and experiences, and who can bring fresh and innovative ideas to our team.Qualifications:Required (Basic) Qualifications:Bachelor’s degree in Engineering, Business, Marketing, or related field from an accredited institutionMinimum 5 years of product management, marketing or sales experience in the industrial control or electrical products market.Experience using financial, market, customer, and competitive data to develop business recommendationsDemonstrated financial acumen, including forecasting, pricing, margin management, and business case developmentEaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc.Preferred Qualifications:Advanced Business or technical degree (e.g., MBA, MS in Engineering, etc.)Experience in VFD, industrial automation, motor control, motion control, power electronics, or related industrial marketsKnowledge of industrial and OEM markets, applications, and key customer segmentsDemonstrated success driving profitable growth, margin expansion, market share gains, or new product adoptionExperience conducting VoC, market segmentation, and opportunity assessment activitiesPragmatic Institute certification or formal product management trainingDemonstrated success presenting recommendations and influencing decisions at executive leadership levelsAll positions may require participation in video and in-person interviews as part of the hiring process. All candidates will be evaluated based on job-related competencies, and all candidates’ privacy rights and data security will be protected in accordance with applicable laws.We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws.You do not need to disclose your conviction history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if Eaton is concerned about conviction that is directly related to the job, you will be given the chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.