Associate Product Manager

Badger Meter Inc; Wisconsin; Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Annual bonus

Health insurance

Paid time off

Retirement plan

Tuition reimbursement

Job summary

Badger Meter Inc. is seeking an Associate Product Manager to support strategy, market analysis, pricing, and broader product-line initiatives. You will collaborate with engineering, sales, and marketing to keep product lines competitive and aligned with customer needs.

The role emphasizes strategy development, market research, and pricing policy support while tracking portfolio performance. Travel of 10-15% expected.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering or related field.
• 2-4 years in product management, product marketing, or related support role.

Responsibilities

• Support Product Line Strategy & Planning; track portfolio performance and flag gaps for leadership review.
• Conduct market research and Voice of Customer interviews to identify future product needs.
• Lead pricing changes for assigned products and help develop pricing policy recommendations to support margins.
• Assist in marketing, promotion and market representation activities to achieve Business Plan objectives.

Skills

Product management

Market research

Pricing strategy

P&L literacy

MS Word

MS Excel

MS PowerPoint

AI-assisted tools

Education

Bachelor's degree in Business, Marketing, Engineering

Tools

AI tools

Job description

Associate Product Manager

Badger Meter - Where Every Drop Counts and So Do You At Badger Meter, we're more than a leading global water technology company - we're innovators with a mission: to preserve and protect the world's most precious resource. For over 120 years, our trusted solutions have enabled our customers to optimize the delivery and use of water, maximize revenue and reduce waste. Every employee at Badger Meter is an important part of our success. Here, your work doesn't just move a business forward - it shapes a more sustainable future. We are committed to building a workplace where we celebrate differences, empower voices, and encourage fresh ideas that drive innovation. When you join us, you'll find: Purpose-driven work that makes a real difference in communities around the globe. Career growth and development opportunities designed to help you achieve your potential. A supportive, inclusive culture where collaboration and creativity thrive. Be part of something bigger. At Badger Meter, your contributions will ripple far beyond the workplace - creating lasting change for people and the planet.

About the Role

This position supports strategy and planning, market and competitive analysis, pricing execution, and broader product line initiatives for assigned product lines. The Associate Product Manager partners closely with engineering, sales, and marketing communications teams to keep the product line competitive and aligned with customer needs.

Main Responsibilities

1. Support Product Line Strategy & Planning Contribute to the development of short- and long-range business plans for assigned product lines consistent with market needs and corporate strategic plans. Track portfolio performance and flag emerging opportunities or gaps for leadership review. Assist in the definition and communication of market and customer requirements through interaction with Project Teams, Business Teams, and other departments to support market success.
2. Market Research, Voice of Customer & Competitive Analysis Conduct market research and customer interviews, and synthesize Voice of Customer themes to help identify future product needs. Research competitive and market-related material in support of developing marketing specifications for assigned products. Maintain working knowledge of competitive products and industry trends to support the development of competitive analysis and counter-strategies for assigned products.
3. Product Life Cycle Management & Pricing Maintain a strong working understanding of assigned product lines and the total and available market, sufficient to support product life cycle management activities. Lead execution of approved pricing changes for assigned products, monitoring price realization and market response. Help develop product pricing policy recommendations based on established gross margin objectives, and support the preparation of margin improvement plans where necessary.
4. Marketing, Promotion & Market Representation Support the development of product promotional items, including trade show participation, product literature, training content, and product distribution plans, to achieve Business Plan objectives. Attend technical symposiums and exhibits to maintain knowledge of available and competitive technology, and present insights appropriate to promote products.

Required Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 2-4 years of experience in a product management, product marketing, or related support role.
• Working financial literacy; able to interpret a P&L and understand how product decisions affect volume, revenue, and margin.
• Advanced skill level in MS Word, MS Excel, and MS PowerPoint
• Working knowledge of AI-assisted tools to support market research, competitive analysis, content development, and reporting.

Preferred Qualifications

• Background in water treatment, measurement, or distribution segments.
• Experience in water or adjacent water technology markets.

Travel: 10-15% travel required.

Core Competencies

Work Standards: Sets high-performance expectations for self; assumes accountability for completing assignments.

Initiative: Takes prompt, proactive action to achieve results.

Communication: Conveys information clearly and concisely; listens actively to others.

Collaboration: Works effectively across teams to achieve shared goals.

Competitive

Competitive Total Rewards at Badger Meter

• Competitive Pay Annual Bonus Eligible for Annual Pay Increases
• Comprehensive Health, Vision, and Dental Coverage
• 15 days Paid Time Off + 11 Paid Holidays
• Two Ways to Save for Retirement: Badger Meter contributes 25 cents for every dollar you contribute to the plan, up to 7% of your eligible compensation. In addition to the match, the company will also contribute 5% of your eligible compensation to your Defined Contribution account on an annual basis.
• Additional access to a certified financial planner to help ensure your money is working for you, at no cost!
• Employer Paid benefits including: Employee Assistance Program (EAP), Basic Group Life Insurance, Short Term Disability, and more
• Educational Assistance – Tuition Reimbursement up to $5,250
• Voluntary benefits including: Additional Life Insurance, Long Term Disability, Accident and Critical Illness coverage Health Savings Account (HSA) & Flexible Spending Account (FSA) options

Equal Opportunity/Affirmative Action Employer

This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Applicants can learn more about their rights regarding equal opportunity in employment by viewing the federal "EEO is the Law" poster and the "EEO is the Law" poster supplement at http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

ADA Compliance

Badger Meter complies with all aspects of the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local disability laws. This means that we will reasonably accommodate qualified employees with a disability if accommodation would allow them to perform the essential functions of their job, unless doing so would create an undue hardship.

Privacy Statement

The Employee and Applicant Privacy Statement describes how we collect, use, share, retain, and safeguard applicant information. Please see the privacy statement on our website here.

With more than a century of water technology innovation, Badger Meter is a global provider of industry leading water solutions encompassing flow measurement, quality, and other system parameters. These offerings provide our customers with the data and analytics essential to optimize their operations and contribute to the sustainable use and protection of the world’s most precious resource.