Associate, PR/Influencer, Estée Lauder & AERIN NA

The Estée Lauder Companies Inc.; New York (NY); On-site; USD 64,000 - 93,000; Full time

Benefits offered by this job

Health insurance

Paid holidays

Job summary

The Estee Lauder Companies Inc. is seeking an Associate, PR/influencer for Estee Lauder & AERIN NA to shape editorial and social strategy across North America. You will amplify brand voice through earned media, influencers, and experiential activations in a fast-paced, trend-driven setting.

You will manage PR materials, calendars, events, and influencer partnerships, collaborating with cross-functional teams to drive engagement and EMV while monitoring campaigns and industry trends.

Qualifications

• BA/BS degree in Marketing, Communications, PR, or a related field.
• 2+ years in marketing/communications with PR, influencer marketing or digital/social media experience.
• Strong knowledge of social platforms (TikTok, IG, YouTube) and trends in AI, social commerce, and beauty tech.
• Existing press and influencer relationships a plus.
• Experience in VIP and consumer event planning from ideation to execution.
• Excellent written, verbal and presentation skills; able to craft audience-focused narratives.
• Ability to manage multiple projects in a fast-paced environment with proactive follow-through.
• Proficient in Excel and PowerPoint; familiarity with monitoring platforms is a plus.

Responsibilities

• Help execute strategic PR and product launch plans aligned with business objectives.
• Develop and manage editorial and product launch calendars to generate coverage across media.
• Manage PR materials including press releases, media alerts and pitches; adapt materials regionally.
• Oversee and manage evergreen product mailings for press and VIPs/influencers.
• Support PR events planning and logistics for press, VIPs and influencers.
• Identify and cultivate relationships with high-impact influencers across platforms to build brand relevance.
• Assist in developing influencer programs including gifting and paid partnerships; lead programs within budget.
• Assist in influencer program execution including identification, contracts, briefs, mailings and campaign tracking.
• Work with digital and 360 teams on paid social programs and leveraging influencer content across paid media.
• Analyze influencer content performance to optimize future strategies and KPIs.
• Keep pulse on influencer landscape and competitors to support engaging campaigns.

Skills

Public relations

Influencer marketing

Digital/social media marketing

VIP and consumer events

Excellent communication

Excel

PowerPoint

Presentation skills

Team collaboration

Content strategy

Education

BA/BS in Marketing/Communications/PR

Tools

Tribe Dynamics

Launchmetrics

Job description

Associate, PR/influencer, Estee Lauder & AERIN NA

The Estee Lauder Companies Inc. is one of the world's leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company's products are sold in approximately 150 countries and territories under brand names including: Estee Lauder, Aramis, Clinique, Lab Series, Origins, M.A.C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frederic Malle, GLAMGLOW, KILI AN PARIS, Too Faced, Dr. Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Position Overview:

We are looking for a digitally fluent, creative thinker with expertise in public relations, influencer marketing, and social media strategy to join our high-performing North America Communications team. You will play a critical part in shaping Estee Lauder and AERIN Beauty's presence across editorial and social platforms, amplifying our voice and building a vibrant community of new advocates and fans of the brand.

This role supports the execution of North America PR & Influencer strategies and high-impact campaigns that drive earned media value (EMV) and enhance brand desirability. The ideal candidate will thrive in a fast-paced, trend-driven environment and are passionate about cultivating brand storytelling through earned media, influencer partnerships, and experiential activations.

Description

Media/PR:

• Help execute impactful, strategic communication and launch plans that are aligned with overall business objectives
• Develop and manage editorial and product launch calendars to generate editorial coverage for the brand across all forms of media
• Manage PR materials including press releases, media alerts, pitches, artistry/education tips and other relevant items including regional adaptations and net new development of these materials, when necessary
• Oversee and manage evergreen product mailings for press and VIPs/influencers
• Support PR team in event planning and execution logistics for all events (e. g., press/VIP/influencer events, brand trips, consumer experiential activations, etc.)
• Manage US press contact list on a continuing basis

Influencer and Social Engagement:

• Identify and cultivate relationships with high-impact influencers (including fashion/lifestyle influencers, MUAs, celebrities, athletes, musicians) across TikTok, Instagram, YouTube, and emerging platforms to build brand relevance and drive engagement
• Assist in the development of strategic influencer programs and that include organic gifting/seeding including custom mailers and paid partnerships; Lead the execution of some programs based on budget level
• Assist in the execution of influencer programs including influencer identification, contract negotiation, product briefs, Q&As, product mailings, outreach and follow up and campaign tracking to maximize earned media value (EMV)

..

• Work with digital/advertising and 360-marketing teams on specific paid social programs and leveraging influencer content across paid media to maximize results
• Engage with regional marketing, ecomm, education teams in the development of 360-degress storytelling campaigns
• Analyze influencer content performance to optimize future strategies, ensuring alignment with brand KPIs and evolving digital trends.
• Keep a pulse on the influencer landscape and influencer engagement by key competitors to support innovative and engaging influencer and communications

Internal Operations & Communications:

• Work in partnership with the PR Manager and Director to develop reports on campaign results
• Manage reporting tools and PR dashboards to track brand KPIs on an ongoing basis
• Manage product forecasts and orders for all mailers/gifting and ensure necessary inventory to support corresponding PR and influencer initiatives and programs
• Organize PR files, maintain PR supplies and PR sample inventory, and manage product send outs
• Liaise with internal, cross-functional and external teams for end-to-end support of PR and influencer specific initiatives and programs

Finance:

• Track and maintain budget, and lead vendor coordination
• Ensure internal finance trackers are up to date with latest media investment spends
• Manage Passport projections & actualization entries for all paid media
• Own POs and invoice resolutions

Qualifications

• BA/BS degree in Marketing, Communications, PR, or a related field
• 2 + years professional related marketing or communications experience such as public relations influencer marketing, digital/social media marketing with a passion for the beauty industry
• Deep knowledge and passion for digital social platforms (TikTok, Instagram, YouTube, etc.) and emerging trends in AI , social commerce and beauty technology
• Foundational understanding of the editorial/media landscape across online, social, print and TV; Existing press and direct influencer/influencer agency relationships a plus
• Experience in VIP and consumer event planning from ideation to execution
• Excellent interpersonal, written, verbal and presentation-based communication skills with an ability to craft compelling audience-based narratives
• Team player with a positive, solutions first mindset and ability to build and foster collaborative relatiorships with a range of team members ard organizational stakeholders
• Ability to own and manage multiple projects simultaneously and prioritize to meet deadlines in a fast-paced environment, with proactive, un-prompted follow through
• Creative thinker that shares big ideas grounded in insights observed/inspired by the cosmetics industry, fashion trends, pop culture and social media
• Ability to engage with serior executives ard/or external media and influencers with authority and confidence
• Excellent computer ard technical skills (especially Excel, PowerPoint) with an eye for detail and style are an absolute must; Experience with monitoring platforms, particularly Tribe Dyramics and Launchmetrics are a plus

Pay Range

The anticipated base salary range for this position is $64,350.00 to $93,250.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estee Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin , ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices.

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify thecompany in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hirin g Law

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of RhodeIsland and is therefore covered by the state's workers' compensation law.