Associate, Paid Social (Expression of Interest)

WPP Media; Detroit (MI); On-site; USD 45,000 - 65,000; Full time

Job summary

WPP Media invites enthusiastic individuals to apply for the Associate, Paid Social role, focusing on training and mentorship in social media marketing. Candidates will engage in a variety of tasks including strategy support, media buying, and performance optimization across platforms like Facebook and Instagram.

This role is perfect for those passionate about digital trends and analytics, seeking to build a foundation in marketing while working alongside a talented team in Detroit, Michigan.

Qualifications

• Strong interest in social media platforms and digital marketing.
• Organizational skills to manage budgets and billing workflows.
• Ability to collaborate and contribute in team settings.

Responsibilities

• Support social strategy development and tactical media planning.
• Assist in measurement planning and reporting processes.
• Research emerging social platforms for innovative recommendations.

Skills

Interest in social media and analytics

Team collaboration skills

Organizational skills

Strong communication abilities

Curiosity and adaptability

Job description

WPP Media – Expression of Interest: Associate, Paid Social (Early Career)

Role Summary & Impact

Social media is where culture happens. As an Associate in Paid Social, you will be placed on a specialist career track, receiving intensive training and close mentorship in all aspects of paid social media marketing. Once trained, you will assist with the planning, delivery, and active management of paid campaigns across major platforms like Facebook, Instagram, TikTok, Pinterest, and more.

This Expression of Interest is your invitation to jumpstart your career journey and be considered for future Associate, Paid Social roles. If you love social media, digital trends, and analytics, this role will help you amass foundational digital marketing knowledge and tech skills alongside a talented, multidisciplinary team.

Your Impact & Responsibilities

As an Associate on our Paid Social team, your day-to-day responsibilities may include:

• Strategy Support: Compiling client research, competitive data, and social platform updates to support overall social strategy development.
• Tactical Buying: Supporting and improving tactical media planning and ad buying across social channels (Facebook, Instagram, Pinterest, etc.).
• Measurement & Reporting: Continuously improving the campaign measurement planning and reporting processes.
• Emerging Platform Research: Staying on the cutting edge of new, emerging social spaces to help support innovative recommendations for our clients.
• Financial Stewardship: Setting up media trackers, building media authorizations/insertion orders, and managing the ongoing billing and actualization process.
• Optimization: Identifying opportunities within active campaigns to improve performance and making budget/targeting recommendations.
• Content Calendar Support: Collaborating with Senior Associates and community managers to align paid efforts with organic content calendars.
• Brainstorming & Collaboration: Participating in team brainstorming sessions and collaborating to create highly personalized user experiences (contests, mobile campaigns, social activations).

Skills & Experience

We are looking for curious, motivated, and collaborative early career talent. We encourage you to apply if you bring some or all of the following:

• A strong interest in social media platforms, creator culture, digital marketing, or analytics.
• Active curiosity about the backend of social platforms (meta-advertising, paid promotions, social targeting).
• Strong team collaboration skills and a passion for creative brainstorming.
• Solid organizational skills with the ability to manage trackers, budgets, and billing workflows.
• Strong written and verbal communication abilities.
• Adaptability, curiosity, and a drive to learn in a fast-paced, rapidly shifting environment.
• Prior internship experience in social media management, digital marketing, or advertising is a plus, but not required!