Associate Paid Search Specialist

Butler/Till; City of Rochester (NY); On-site; USD 45,000 - 54,000; Full time

Job summary

A dynamic advertising agency in Rochester, NY is seeking an Associate Paid Search Specialist to manage and optimize paid search campaigns across various platforms. The ideal candidate will have at least 2 years of experience in campaign management, strong attention to detail, and a passion for digital marketing. This role offers competitive compensation ranging from $45,000 to $54,000 annually and encourages ongoing professional development in a supportive environment.

Qualifications

• Minimum of 2 years managing campaigns in the paid search ecosystem.
• Experience with strategic planning and executing paid search plans.
• Strong integrity and commitment to cross-functional roles.

Responsibilities

• Manage existing paid search campaigns on a daily basis.
• Conduct quality assurance for paid search campaigns.
• Analyze and report on campaign performance to maximize results.

Skills

Campaign management

Paid search strategy

Attention to detail

Keyword analysis

Education

Bachelor's degree in Marketing, Advertising, Communications, or Business

Job description

The Associate Paid Search Specialist is responsible for executing effective paid search strategies across the agency's client base. This individual possesses experience in campaign management and paid search strategy, having hands-on experience with search platforms such as Google, Bing, YouTube, and Amazon. They excel in quality assurance of search campaigns, are familiar with emerging search trends and partnerships, and ideally have experience working within an agency environment.

KEY OUTCOMES & RESPONSIBILITIES

Key Outcome: Paid Search Campaign Execution

Key Responsibilities

• Manage assigned existing paid search campaigns on a day-to-day basis
• Collaborate with senior resources to optimize campaigns based on performance goals and the measurement framework
• Document changes and learnings to improve campaign performance

Key Outcome: Quality Assurance

Key Responsibilities

• Conduct quality assurance for paid search campaigns for a select set of clients, demonstrating meticulous attention to detail

Key Outcome: Grow and Learn

Key Responsibilities

• Actively learn and contribute to keyword analysis, craft compelling ad copy, and analyze, review, and report on campaign performance to maximize results.
• Stay updated on paid search best practices, bid management systems, and industry research
• Take responsibility for maintaining up-to-date process documentation
• Assist senior resources in establishing organization-wide paid search best practices, guidelines, objectives, and documented regulations
• Seek opportunities to contribute to thought leadership materials such as blog posts, white papers, and speaking engagements

QUALIFICATIONS

• EDUCATION - Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
• EXPERIENCE –
• Minimum of 2 years of experience managing campaigns in the paid search ecosystem
• Exposure to strategic planning and experience in executing plans
• Proven track record of operating with high integrity, commitment, and enthusiasm for roles with cross-functional commitments

CORE COMPETENCIES

• CUSTOMER FOCUS/CLIENT INTIMACY: seeking to understand client business challenges/needs and delivering continuous value to our clients
• COLLABORATIVE: working with teams and across the organization with ease
• OWNER AGILITY: able to continuously learn and quickly adapt to changing circumstance
• RESULTS DRIVEN: accepts accountability to deliver business outcomes, even under changing circumstances. Delivers on commitments
• DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting

WORK ENVIORNMENT & PHYSICAL DEMANDS

The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.

COMMITMENT TO DIVERSITY, EQUITY, INCLUSION AND BELONGING

Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.

EEO DISCLAIMER

Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION

Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee owners. The compensation range for this position is $45,000 – $54,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.