Associate OOH Media Planner

OneScreen.ai; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

OneScreen.ai is seeking a motivated OOH Media Planner to join our Planning team in Boston. You will support end-to-end OOH campaigns, conduct audience research, and help craft proposals that drive client objectives using the OneScreen platform.

You'll build campaign plans, analyze performance, and collaborate with account managers, clients, and creative teams. This hands-on role is ideal for someone eager to grow their planning craft while working EST hours.

Qualifications

• 1–3 years of experience in OOH or broader media planning.
• Boston or New York candidates preferred.
• Familiarity with core OOH formats (billboards, transit, experiential, DOOH).
• Working knowledge of audience measurement tools (GeoPath, Nielsen, Google Analytics, or similar).
• Strong organizational skills; ability to manage multiple deadlines.
• Clear communicator in writing and presentations.
• Comfortable with spreadsheets and web-based planning platforms.
• Ability to work EST hours.

Responsibilities

• Support end-to-end OOH campaign planning from audience research to proposal delivery and execution.
• Build and maintain campaign plans, cost schedules, and performance summaries.
• Research target audiences and analyze their characteristics, behaviors, and media habits.
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies.
• Become proficient with the OneScreen planning platform and provide product feedback to the team.
• Support vendor relationships and assist negotiations under senior planner guidance.
• Juggle multiple campaigns simultaneously and meet deadlines.
• Present media plans with the Account Executive to clients and decision makers.

Skills

OOH planning

Audience analytics

Spreadsheet proficiency

Communication

Project management

Attention to detail

Tools

GeoPath

Nielsen

Google Analytics

Planning platforms

Job description

About the role

We’re looking for a motivated OOH Media Planner to join our Planning team. You’ll support the development and execution of out-of-home campaigns across a range of clients and verticals. This is a hands-on role for someone who’s eager to grow their planning craft, sharpen their analytical skills, and become a power user of the Onescreen platform.

What you’ll do

• Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
• Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
• Research target audiences and analyze their characteristics, behaviors, and media habits
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies
• Become a proficient user of the Onecreen planning platform, and surface product feedback to product team members
• Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
• Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
• Present media plans with the assistance of the Account Executive to clients and key decision makers

Qualifications

• 1-3 years of experience in OOH or broader media planning
• We are open to Boston or New York candidates
• Familiarity with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix
• Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
• Strong organizational skills and comfort managing multiple deadlines at once
• Clear communicator - in writing, presentations, and across internal teams
• Comfortable in spreadsheets and web-based planning platforms
• Analytically curious, with an eye for data and performance metrics
• Ability to work EST hours

Nice to have

• Exposure to multi-channel campaign planning (digital + OOH)
• Familiarity with campaign evaluation and attribution methodologies