Associate Marketing Manager

internetbrands; El Segundo (CA); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Paid holidays

EAP

Well-being coaching

Voluntary benefits

Job summary

Internet Brands in El Segundo is seeking an Associate Marketing Manager to join our Integrated Campaign Delivery and Marketing Innovation team. You will support marketing and product marketing by exploring, evaluating, and rolling out next‑generation AI‑enabled GTM strategies, collaborating with creative, product and editorial teams to drive smarter campaigns from day one.

The ideal candidate has a marketing degree, curiosity for generative AI, and strong communication skills.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Strong interest in generative AI and analytics.
• Excellent cross-functional collaboration and communication.
• Detail-oriented with ability to manage multiple tasks.
• Hands-on prototyping skills.

Responsibilities

• Collaborate with marketing, product, and editorial teams to test AI-first marketing strategies.
• Configure AI-driven content, audience analysis and campaign optimization.
• Build prompts, data sets, and documentation for projects.
• Design GenAI experiments and measure business impact.
• Support rollout of AI solutions across marketing functions.
• Research AI trends and competitor messaging for marketing impact.

Skills

Strong communicator

Analytical mindset

Organized

Hands-on

Team collaboration

Education

Bachelor's degree in Marketing

Tools

GenAI platforms

Job description

Associate Marketing Manager
Kickstart your career in AI-driven marketing! We're looking for an Associate Marketing Manager to join our Integrated Campaign Delivery and Marketing Innovation team. This role is perfect for someone smart and innovative who is eager to support marketing and product marketing teams by exploring, evaluating, and rolling out next-generation AI-enabled GTM strategies. By being in the office 4+ days a week, you'll collaborate with creative, product and editorial departments to power smarter marketing decisions and more efficient campaign operations, learning hands‑on while making an impact from day one.

This is a unique chance to convert your passion for AI and automation into real-world solutions that drive organization‑wide transformation across the Internet Brands health vertical.

What You'll Do:

• Collaborate with marketing, product, and editorial stakeholders to experiment with AI‑first solutions to drive reach expansion and deeper engagement via paid marketing campaigns.
• Configure and build AI‑driven solutions for content generation, audience analysis, and campaign optimization.
• Build prompts, data sets, and documentation to help teams achieve their project goals
• Design, test, and iterate on different GenAI techniques and strategies for various AI tools and systems, optimizing for accuracy, consistency, and business relevance across different use cases.
• Conduct research on marketing and product‑specific AI trends and perform competitor messaging analysis to assess cutting‑edge AI tool capabilities for marketing impact.
• Support AI workflow development and evaluation, learning how AI systems are tested and improved in production environments.
• Help the rollout and adoption of AI solutions across broader marketing teams and functions

About You:

• Bachelor's degree in Marketing, Business, Communications, or a related field; degrees in Computer/Data Science with a strong interest in marketing are also highly valued.
• High curiosity and agency alongside a good understanding of generative AI platforms, prompting techniques, and AI trends.
• Strong communicator - able to collaborate across functions, translate business goals into an actionable course of action, and able to lead process improvement .
• Highly organized, analytical, detail‑oriented, and comfortable managing multiple assignments & responsibilities
• Hands‑on, able to implement functional prototypes quickly, scrappy mindset

Bonus Points:

• Hands‑on experience at the intersection of marketing and AI ecosystems (e.g. using Replit or Claude Design/Claude Code to quickly stand up marketing experiments)
• Hands‑on experience with prompt engineering. Experience with prompt management tools or AI workflow platforms. Coursework, internships, or projects in AI applications

Why You'll Love This Role:

• Work on projects that matter. See results or learn from failures quickly.
• Exposure to developing automated AI solutions in business. Direct influence on AI implementation projects with real business impact.
• Hands‑on learning and mentorship. Opportunities to evolve and explore different areas of marketing, GenAI and technology.
• A collaborative, supportive team environment.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to range at $50k-$60k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well‑being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short‑term and long‑term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, as well as access to our Employee Assistance Program (EAP) and well‑being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high‑value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award‑winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long‑term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra