Associate Marketing Enablement Lead- Pega Customer Decision Hub

PNC; Pittsburgh (Allegheny County); On-site; USD 70,000 - 110,000; Full time

Job summary

PNC is seeking an Associate Marketing Enablement Lead to join its Marketing organization and be based in a Marketing Hub location. The role focuses on building marketing messaging with Pega CDH and coordinating across Product, Marketing, and Technology to deploy new creatives.

The position involves interpreting business requirements, providing consultation, and ensuring quality control of marketing logic while coordinating multiple projects to meet deadlines.

Qualifications

• Experience with customer decisioning software such as Pega CDH.
• Certification in Pega Decisioning is preferred.
• Proficiency in HTML coding and SQL.
• Understanding of QA, testing, and production environments.
• Interest in Marketing Technology and strong communication skills.

Responsibilities

• Enable marketing by coordinating planning, execution, and governance across marketing areas.
• Develop logic within Pega to create targeted campaigns based on requirements.
• Collaborate with Product, Marketing, Technology for smooth deployments.
• Perform quality checks on developed logic and ensure timely delivery.
• Coordinate across business and technology teams to meet deadlines.
• Mentor lower level analysts and manage multiple projects.

Skills

Pega CDH

Pega Certification

HTML

SQL

QA/Production understanding

Marketing Technology

Communication

Problem Solving

Job description

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As an Associate Marketing Enablement Lead within PNC's Marketing organization, you will be based in a PNC Marketing Hub Location.

In this role, you will build marketing messaging based on defined business requirements using Pega Customer Decision Hub (CDH). You will interact with teams across Product, Marketing, Technology, and our delivery channels to coordinate the successful deployment of new marketing creatives.

Responsibilities include:

• Interpreting business requirements to develop business rule logic within Pega to create targeted marketing campaigns
• Provide consultation with business partners across Product and Marketing
• Perform quality control checks on developed logic
• Coordinate across business and technology teams
• Manage multiple projects and meet target deadlines
• Assisting lower level analysts

Preferred Skills:

• Experience with customer decisioning software such as Pega Customer Decision Hub (CDH)
• Pega Decisioning Consultant certification
• HTML coding proficiency
• SQL knowledge
• Understanding of a Test/QA/Production environment structure
• Interest in Marketing Technology
• Strong communication and problem solving skills

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

Enables coordinated planning, execution, and oversight across defined functional areas to support marketing objectives. Functional scope may include strategy, planning, and change enablement; governance, risk, and control management; and channel activation. Provides structure, alignment, and direction that allow teams to operate efficiently, consistently, and in compliance with business and risk expectations.

Drives marketing enablement by identifying bottlenecks within marketing workflows and evaluating opportunities to improve processes, tools, and ways of working. Partners across Marketing to evaluate and improve existing processes and workflows to optimize efficiency, reduce processing time, and support effective execution. Assesses existing processes using data analysis, metrics, and process modeling to design streamlined workflows that integrate seamlessly into day‑to‑day execution. Develops deep enablement and operational expertise and a continuous improvement mindset to strengthen planning, program delivery, and adoption of improved ways of working across the organization.

Ensures marketing workflows, governance routines, and tools are executed in alignment with business requirements, quality standards, PNC's risk appetite, governance expectations, and enterprise risk management framework. Acts as a subject matter expert and escalation point for operational issues, risk considerations, and cross‑functional coordination, supporting consistent application of controls and accountability. Participates in planning, coordinating, and scheduling marketing enablement activities across Marketing teams.

Executes and delivers complex marketing initiatives across assigned functional areas with a focus on quality, consistency, efficiency, and risk management. Independently executes and delivers marketing campaigns and activation activities across multiple channels, including 1:1, physical and sales channels, by applying operational discipline, clear standards, and scalable processes to drive consistent, high‑quality outcomes. Reinforces a culture of accountability, continuous improvement, and operational excellence to ensure successful execution and delivery of marketing efforts across the full range of activation channels.

Across all functional areas, serves as a knowledgeable resource for cross‑functional coordination, decision support, and continuous improvement initiatives. Applies deep marketing enablement expertise and a continuous improvement mindset to help marketing teams effectively leverage processes, governance routines, platforms, and tools in support of business outcomes. Fosters a culture of accountability, collaboration, and learning that enables high‑quality, consistent marketing delivery across strategy, governance, and activation activities.

Supports Business Owners in managing marketing technology platforms and contributes to coordination with Product Owners and Technology partners.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused - Knowledg