Associate Manager, Upstream Marketing (Irvine, CA) Johnson and Johnson MedTech, Electrophysiology

Johnson & Johnson Co.; Irvine (CA); Presencial; USD 96.000 - 155.000; Jornada completa

Descripción de la vacante

Johnson & Johnson in Irvine is seeking an Associate Manager, Upstream Marketing to help shape early product strategy for PFA technologies. You will translate insights into requirements and collaborate across R&D, clinical, regulatory, and commercial teams.

You will lead defined workstreams in an early‑stage innovation environment, influence senior stakeholders, and help ensure clear, data‑driven portfolio decisions.

Formación

• Required Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
• 3–5 years’ experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.

Responsabilidades

• Strategic support for upstream planning and development of upstream strategy for PFA technologies, aligned to clinical trends and adoption dynamics.
• Design and execute VOC and insight activities for target customers and care settings; synthesize insights into recommendations.
• Draft and maintain components of MRDs and user needs for new PFA technologies and EP solutions; support R&D during concept exploration.

Conocimientos

Brand Marketing

Brand Positioning

Business Storytelling

Communication

Cross-Functional Collaboration

Customer Intelligence

Data Analysis

Data-Driven Decision Making

Execution Focus

Financial Analysis

Market Research

Problem Solving

Product Development Lifecycle

Product Strategies

Relationship Building

Tactical Planning

Educación

Bachelor's degree in engineering, life sciences, biomedical sciences, marketing, or related field

Descripción del empleo

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Irvine, California, United States of America

Position summary

As an Associate Manager, Upstream Marketing you will support the global upstream strategy for the PFA pipeline, translating customer insights into early product requirements, helping shape technology roadmaps, and partnering with R&D, clinical, medical affairs, regulatory, downstream marketing, and regional commercial teams. This role focuses on leading defined workstreams within the upstream process and enabling senior leaders to make data‑driven portfolio decisions in an early‑stage innovation environment.

Key responsibilities

• Strategic support for upstream planning
  Support development and execution of upstream strategy for PFA technologies, aligned to clinical trends, unmet needs, and adoption dynamics. Contribute to global market models, therapy adoption curves, and medium‑to‑long‑range forecasts for PFA treatment pathways.
• Customer insights & voice of customer
  Design and execute VOC and insight activities (interviews, ethnography, JTBD workshops, segmentation) for target customers and care settings. Synthesize qualitative and quantitative insights into actionable recommendations for product concepts and priorities.
• Product definition & early pipeline work
  Draft and maintain components of Marketing Requirement Documents (MRDs) and user needs for new PFA technologies, catheters, generators, and integrated EP solutions. Support R&D during concept exploration, feasibility assessments, and trade‑off analyses. Contribute to value proposition development and build sections of business cases and pricing inputs.
• Cross‑functional collaboration
  Coordinate with clinical and medical affairs to inform evidence generation plans, early clinical evaluations, and KOL engagement. Work with downstream marketing to ensure early positioning and launch readiness alignment. Support regional partners to validate global relevance and adoption assumptions across key markets.
• Market & competitive intelligence
  Monitor competitors, clinical trial readouts, regulatory pathways, and ecosystem integration trends relevant to PFA. Identify reimbursement, lab workflow, capital investment, and hospital adoption considerations that may impact product design or go‑to‑market approaches. Flag potential partnership or technology scouting opportunities to senior stakeholders.

Qualifications

• Required Bachelor’s degree in engineering, life sciences, biomedical sciences, marketing, or related field.
• 3–5 years’ experience in medical devices or related healthcare industry.
• Practical understanding of clinical environments- ideally electrophysiology, AF therapy, interventional cardiology, or other high‑acuity specialties.
• Demonstrated ability to run customer interviews, synthesize insights, and translate them into product requirements.
• Solid analytical skills and experience contributing to market models, forecasts, or basic business case development.
• Strong cross‑functional collaboration and communication skills; ability to influence peers and senior stakeholders.
• Preferred MBA or relevant advanced degree.
• Experience in upstream/strategic marketing, product management, or early‑stage product development.
• Familiarity with PFA technologies, EP lab workflows, mapping platforms, or catheter‑based energy delivery systems.
• Experience supporting global product initiatives or engaging with international markets.
• Comfortable working in ambiguity and contributing to clarity in early‑stage innovation programs.

Equal Opportunity Statement

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law.

We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers . internal employees contact AskGS to be directed to your accommodation resource.

Required Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Communication
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data‑Driven Decision Making
• Execution Focus
• Financial Analysis
• Market Research
• Problem Solving
• Product Development Lifecycle
• Product Strategies
• Relationship Building
• Tactical Planning

Preferred Skills

• Brand Marketing
• Brand Positioning Strategy
• Business Storytelling
• Communication
• Cross‑Functional Collaboration
• Customer Intelligence
• Data Analysis
• Data‑Driven Decision Making
• Execution Focus
• Financial Analysis
• Market Research
• Problem Solving
• Product Development Lifecycle
• Product Strategies
• Relationship Building
• Tactical Planning

Salary Information

The anticipated base pay range for this position is : $96,000.00 - $155,250.00

Additional Description for Pay Transparency

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year
• for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period
• 10 days Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year

For additional general information on Company benefits, please go to: https://www.careers.jnj.com/employee-benefits