Associate Manager, Shopper Activation

Mdlz; Ohio; Remote; USD 109,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Wellness programs

Retirement savings plan

Job summary

Mondelez International is seeking a Sr. Assoc Manager, CP&A, Shopper Activation to lead omnichannel marketing activations for key brands. The role partners with customer teams and HQ planning to optimize assortment, content, search and activation across online and in-store channels.

Location is remote with preferences for NJ, IL, MN or OH. Expect to manage agencies and cross-functional stakeholders while driving growth and digital commerce execution across major brands like Oreo and Ritz.

Qualifications

• Shopper, trade or brand marketing experience preferred.
• Bachelor’s Degree required.
• 5+ years of experience.
• Digital commerce and retail media experience a plus.
• Comfortable managing with ambiguity and changing scope over time.

Responsibilities

• Develop and execute Omnichannel business plans in partnership with CBT and HQ teams.
• Drive omnichannel activations for Mondelez brands with strategy for conversion.
• Collaborate with retailers to improve digital commerce activation capabilities and roadmap.

Skills

Shopper marketing

Digital commerce

Cross-functional teamwork

Communication skills

Education

Bachelor's degree

Job description

Sr. Assoc Manager, CP&A, Shopper Activation

Location: Remote Worker - New Jersey, USA, Remote Worker - Minnesota, USA, Remote Worker - Illinois, USA, Remote Worker - Ohio, USA

Time Type: Full time

Job Description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

Are you ready to join a team of innovators, creative thinkers and brand and digital conversion gurus? The MDLZ US Omnichannel Marketing and Activation team is driving conversion across in-store and online on all our great brands including OREO, Ritz, Clif and Sour Patch Kids. We’re leveraging best in class resources and top tier customer relationships to bring our iconic brands into millions of consumers’ homes every day. It’s an exciting place to be – join a team that’s helping to build the future of FMCG conversion!

Mondelēz has a bold ambition to be the leader in online snacking. This position will be the critical business lead responsible for accelerating Mondelēz’s ambition across key businesses by delivering activation across our brands and driving our digital commerce flywheel. The position partners deeply with the associated Customer Business Teams (CBT).

This role will work closely with the customer teams (both internal and external) to drive integrated marketing activations across modalities for all of our brands and growth strategies across the elements of our MDLZ Digital Commerce Flywheel: optimizing online assortment, maximizing online availability and in-stock rates, working closely with internal MDLZ teams to optimize content, build search strategies and manage retail media execution.

Ultimately, the Omnichannel Activation Sr. Associate Manager is responsible for delivering Mondelēz’s long-term growth, activating our brands at our key customers to drive conversion and integrating all digital commerce operations into our everyday business management.

Geographic location is remote. Location preference in New Jersey, Illinois, Minnesota or Ohio.

Main Responsibilities

• Develop and execute Omnichannel business plans in partnership with our Customer Business Teams and HQ category planning teams. This includes ensuring our eCommerce best practices around assortment, content, search & activation are incorporated into customer plans. Assess key flywheel opportunities, develop and drive projects to address opportunities, record learnings and best practices to be shared across the MDLZ organization. Partner across customers and the MDLZ organization to remove barriers for growth.
• Drive omnichannel activations for MDLZ brands at select customers in partnership with the CBT and headquarters brand teams. Develop and build strategies for best-in-class conversion to propel our business in achieving our aggressive growth goals. Responsible for brief development, brainstorms, idea sell-in and execution. Manage agencies, partnerships and cross functional stakeholder as necessary to ensure program success.
• Partner with our retailers to improve their digital commerce and activation capabilities and roadmap. This includes capability assessments and transparent conversations with the retailers around how they compare in the marketplace and how we can work together to achieve best in class.

Key KPIs:

• Market share – total, in-store and online
• Revenue and volume growth
• Delivery of impactful omnichannel marketing activations at responsible customers

Stakeholders:

External

• Merchant teams, retail media network leaders
• External Media Agencies & Data Vendors
• Peer Network

Internal

• Area Vice President, Customer Vice Presidents (CVP), Sales Planner, and key cross functional business leads
• Insights & Analytics teams across the organization
• Media & Retail Media Strategy organization
• Category marketing teams
• Omnichannel Marketing & Activation Team across customers

Travel: Up to 25%

What extra ingredients you will bring:

• Shopper, trade or brand marketing experience preferred
• Bachelor’s Degree required
• 5+ years of experience
• Digital commerce and retail media experience a plus
• Comfortable managing with ambiguity and working in a role where the scope will change over time based on business needs
• Knows how to get things done both through formal channels and informal network
• Understands Mondelez culture and cultures of external retail organizations / customers
• Establishes partnerships with key internal support functions and stakeholders
• Instills trust and credibility with customers to influence strategies and tactics
• Understands origin and reasoning behind best practices; shares best practices across team
• Competent presenting to internal and external leaders, can be trusted during challenging questioning
• Experience driving success with a cross functional team
• Strong, proactive communication skills
• Customer focus, management planning
• Capability/background in analytics and insights
• Connection to external industry resources

Salary and Benefits:The base salary range for this position is $109,000 to $149,875; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results.In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.No Relocation support available

Business Unit Summary

The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands—including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products —are close at hand for our consumers across the country.

Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.

For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal

Job Type

RegularCategory Planning & ActivationSales