Associate Manager, Growth Marketing

Hearst Communications, Inc.; New York (NY); Hybrid; USD 56,000 - 76,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Hybrid work schedule

401(k) plan with company match

Job summary

Hearst Magazines is seeking a creative and analytical Associate Manager, Growth Marketing to support planning, execution, and optimization of campaigns that drive subscription, lead generation, and ecommerce growth across Hearst brands, including Runner’s World, Women’s Health, and Men’s Health.

You will collaborate with cross-functional teams, optimize paid media, analyze performance, and leverage AI-powered tools to accelerate growth in a fast-paced media environment.

Qualifications

• 1+ years of experience in growth marketing or related field.
• Basic understanding of paid media across Meta/Google.
• Ability to interpret performance data and optimize campaigns.

Responsibilities

• Support planning and execution of growth marketing initiatives.
• Execute and optimize multi-channel campaigns to drive growth.
• Coordinate creative development with Editorial and Creative teams.
• Monitor campaign performance and suggest optimizations.
• Develop reports and analyze data for insights.
• Support go-to-market planning through audience strategy and testing.
• Collaborate with Editorial, Membership, Design, and Analytics teams.
• Explore AI-powered tools to enhance planning, testing, reporting.

Skills

Growth marketing

Digital media

Data-driven decision making

Cross-functional collaboration

Analytical mindset

Education

Bachelor’s degree or equivalent practical experience in marketing, communications, business, or a related field

Job description

Be Part of What’s Next

We are seeking a creative and analytical Associate Manager, Growth Marketing to join our team. This role is ideal for someone with an interest in performance marketing, digital media, and data-driven decision making who is eager to grow their skills in a fast-paced environment.

The Associate Manager will support the planning, execution, and optimization of marketing campaigns that drive subscription, lead generation, & commerce growth across multiple Hearst brands, including Runner’s World, Women’s Health, and Men’s Health. This includes supporting paid media campaigns, testing acquisition strategies, analyzing performance and partnering cross-functionally to identify opportunities to grow audiences and revenue.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world’s largest lifestyle media companies, with a portfolio of 30 brands that inspire, inform, and entertain audiences across print, digital, social, video, and commerce. Our trusted brands connect with millions of consumers through compelling storytelling, innovative experiences, and industry-leading content. Join a collaborative team where creativity, curiosity, and innovation come together to shape the future of media.

Key Responsibilities (What You Are Doing)

• Support the planning and execution of growth marketing initiatives aligned with brand and business objectives.
• Execute and optimize multi-channel marketing campaigns, including paid media, to drive subscription, email acquisition, and ecommerce growth.
• Coordinate creative development and testing with Editorial and Creative teams to improve campaign performance and audience engagement.
• Monitor campaign performance and recommend optimizations to improve CPA, CPC, and other key acquisition metrics.
• Develop reports and analyze campaign data to uncover trends, insights, and opportunities for continuous improvement.
• Support go-to-market planning for key business initiatives through audience strategy, channel planning, and testing recommendations.
• Collaborate with cross-functional partners across Editorial, Membership, Design, and Analytics to execute marketing initiatives and achieve business goals.
• Explore and leverage AI-powered tools to enhance campaign planning, creative testing, reporting, and marketing workflows while identifying new opportunities to scale growth.

Qualifications (What We’re Looking For)

• 1+ years of experience in growth marketing, digital marketing, paid media, or a related field.
• Basic understanding of paid media and customer acquisition across platforms such as Meta and Google.
• Ability to interpret performance data and use insights to optimize marketing campaigns.
• Strong written and verbal communication skills with exceptional attention to detail.
• Excellent organizational skills with the ability to manage multiple projects in a fast-paced environment.
• Collaborative mindset with the ability to build strong cross-functional partnerships.
• Curious, proactive, and eager to learn new marketing strategies, technologies, and AI-powered tools.
• Bachelor’s degree or equivalent practical experience in marketing, communications, business, or a related field.
• This role is based in New York and follows a hybrid work schedule.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The salary for this role is $66,300. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst is an equal opportunity employer. We are committed to fostering a diverse, equitable, and inclusive workplace where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law. We value diverse perspectives and are dedicated to creating an environment where everyone can thrive.