Associate Manager - Field Marketing

Veeva Systems, Inc.; San Francisco (CA); Hybrid; USD 65,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, vision, and basic lif

Flexible PTO and company holidays

Retirement programs

1% charitable giving

Job summary

Veeva Systems, Inc. is seeking an Associate Manager - Field Marketing to lead and optimize marketing programs across channels, including email, social, events, and ABM.

You will own retention, demand generation, and cross-functional collaboration to drive impact for Veeva’s Commercial products. You will manage campaigns from concept to execution, writing compelling copy and analyzing results to improve future efforts in a fast-paced, growth-focused environment.

Qualifications

• 2+ years of B2B marketing experience in a fast-paced environment.
• Proven ability to write engaging, customer-first campaign copy.
• Experience managing marketing campaigns and events.
• Some experience with marketing automation (Marketo, HubSpot, or Pardot).
• Familiarity with CRM systems and data-driven decision making.
• Growth mindset and willingness to learn and grow.
• Experience across email, social, events, and ABM channels.

Responsibilities

• Lead and support a broad mix of marketing programs across channels including email, LinkedIn, events, and ABM.
• Own programs focused on customer retention, success, and demand generation.
• Demonstrate project management skills and execute integrated campaigns end-to-end.
• Write compelling email, landing page, and social media copy with customer voice.
• Analyze campaign results and use insights to improve future programs.
• Coordinate with product marketing, creative services, content, and sales to manage components.
• Contribute to planning cycles with data-driven recommendations.
• Assist with weekly, monthly, and annual campaign reporting.
• Become expert end user of Marketo for end-to-end program execution.

Skills

B2B Marketing

Project Management

Marketing Automation

Campaign Copywriting

Data-driven

Growth Mindset

Multi-channel Marketing

Tools

Marketo

HubSpot

Pardot

CRM Systems

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation, legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva is looking for an Associate Manager - Field Marketing to join our growing team. This is a great opportunity for someone looking to learn from and contribute to a high-caliber team at a high-growth company. This role will make a real impact across many marketing focuses, including retention marketing, demand generation, digital marketing, events, and ABM programs. This position supports the creation and execution of marketing programs for Veeva’s Commercial products. If you are resourceful, results-driven, and a team player who strives for excellence and thrives in a fast-paced environment, this could be a great role for you.

What You'll Do

• Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
• Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
• Demonstrate excellent project management skills and execute integrated campaigns from start to finish
• Write compelling email, landing page, and social media copy that leads with customer voice and value
• Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
• Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
• Contribute to planning cycles by bringing recommendations based on results
• Assist with weekly, monthly, and annual campaign reporting and metrics
• Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement

Requirements

• 2+ years of relevant B2B marketing experience with a proven ability to excel in a fast-paced environment
• Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
• Experience project managing and executing marketing campaigns and events
• Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
• Detail-oriented, data-driven, and willing to dig in to get things done
• Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
• Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising

Nice to Have

• Experience in a high-growth software or technology company
• Advanced Excel skills for data analysis
• Experience with account-based marketing programs
• Experience using Asana, or a similar tool, for project management
• Experience using AI, such as Gemini or Claude, as a tool to be more efficient and gain better insights

Interviewing with Veeva

We value your time and believe in a transparent hiring process. Here is the process you can expect.

• Within 3 days, you will receive a link to a personality assessment administered by a third party.
• Once you complete the assessment, our team will review your full application package and follow up via email with our decision.
• If moving to the interview stage, the process is as follows:
  1. A conversation with the hiring manager
  2. A practical case exercise
  3. A final conversation with our group's Senior Leader.
• Once all interviews are complete, the manager will be in touch with a final decision.

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay:$65,000 - $115,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].