Associate Manager, Digital Experience

Constellation Brands; Chicago (IL); On-site; USD 97,000 - 148,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Constellation Brands seeks an Associate Manager, Digital Experience, to support the creation of 360 digital experiences aligned with brand objectives. You will assist in the execution of digital campaigns, analyze data, and provide insights to optimize performance across channels.

The role involves collaborating with the Senior Manager, researching industry trends, and staying current with digital marketing technologies to enhance experiences.

Qualifications

• Bachelor’s degree preferred in digital marketing, marketing, communications, or related field.
• 4+ years of progressive experience in digital marketing in beverage or consumer packaged goods.
• Deep understanding of digital landscape across websites, email, search, social and experiential.
• Experience translating data into business-building strategies and brand objectives.
• Familiarity with MarTech and data-driven decision making.

Responsibilities

• Support integration across digital touchpoints to creating a connected 360 digital experience.
• Analyze consumer data and campaign metrics to inform strategy and optimize campaigns.
• Assist in implementing and managing digital campaigns across website, social, email, events, search, etc.
• Interpret reports on campaign performance and engagement to guide the team.
• Collaborate with cross-functional partners to deliver measurable digital impact and opportunities.

Skills

Digital marketing

Data analysis

Project management

Campaign optimization

Cross-functional collaboration

Education

Bachelor's degree

Tools

Google Analytics

CRM systems

Marketing automation

Job description

Job DescriptionPosition SummaryThe Associate Manager, Digital Experience, is responsible for supporting the creation of 360 digital experiences that deliver on brand objectives. This involves assisting in the implementation and management of digital campaigns and analyzing data from various digital channels to provide insights and recommendations for optimization. The Associate Manager collaborates with the Senior Manager to execute digital strategies and initiatives, conducts research on industry trends and consumer behavior, and stays updated on digital marketing trends and technologies.ResponsibilitiesSupport seamless integration across all digital touchpoints by ensuring the integration of various digital channels to create a connected 360 digital experienceAnalyze consumer data and digital performance metrics to inform strategy, and optimize campaigns, providing actionable insights and recommendationsAssist in the implementation and management of digital campaigns across website, social media, email, events, search and more including day-to-day oversight for a component of the larger portfolioInterpret regular reports on campaign performance and consumer engagement metrics, providing actionable insights to the teamCollaborate with the Senior Manager in executing digital strategies and initiativesConduct research on industry trends and consumer behavior to support strategic planning and identify new opportunitiesStay updated on digital marketing trends and technologies to contribute to the enhancement of digital experiencesExecute digital programs through collaboration with key cross-functional partners on the Media, Brand Marketing & Brand Activation teams to deliver measurable digital impactUpdate the tracking system for all 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trendsSupport efforts to evaluate and utilize additional 2nd and 3rd party data relationships including regular marketplace evaluations within existing tech stack and opportunities with external creative, media and sponsorship partnersMinimum QualificationsBachelor’s degree is preferred, preferably with a concentration in digital marketing, marketing, communications, or a related field4+ years of progressive experience in digital marketing, preferably within the beverage or consumer packaged goods industryDeep understanding of the digital landscape with ability to apply and influence best practices across websites, email, search, social and experientialDemonstrated ability to use knowledge to inform business building strategies, clearing delivering against relevant brand objectivesUnderstanding of the MarTech landscape with the ability to translate how tech advancements can help deliver brand objectivesProven project management skills with the ability to manage multiple projects at once to deliver on time in fullStrong analytical, data interpretation, and critical thinking skills with ability to define problems, collect data, establish facts, and draw actionable recommendationsFluency in working with first-party, second-party, and third-party dataHighest degree of ethics and professional conductPhysical Requirements/Work EnvironmentMust be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.LocationChicago, IllinoisAdditional LocationsJob TypeFull timeJob AreaMarketingThe salary range for this role is:$96,700.00 - $148,100.00This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.Equal OpportunityConstellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).