Associate Manager, Digital Commerce Operations

Elfbeauty; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Retirement savings plan

Unlimited paid time off

Gender-neutral parental leave

Job summary

Elfbeauty is seeking an Associate Manager, Digital Commerce Operations based in New York to lead operational excellence for its Connected Commerce initiatives. This role involves managing digital launches and ensuring optimum inventory and promotional configurations across multiple platforms.

The ideal candidate will have 3-5 years in digital commerce, strong skills in Shopify Plus, and excellent project management abilities. The position offers a variety of benefits including a robust annual performance bonus and equity options.

Qualifications

• 3–5 years of experience in digital commerce operations or related fields.
• Experience with Shopify Plus required.
• Strong understanding of inventory management and operational workflows.
• Exceptional organizational and communication skills.

Responsibilities

• Serve as the operational lead for digital commerce launches.
• Manage setups and updates across digital commerce platforms.
• Monitor inventory health and partner with teams to align availability.
• Develop operational playbooks and governance processes.

Skills

Digital commerce operations

Project management

E-commerce

Excel

Problem-solving

Cross-functional collaboration

Tools

Shopify Plus

Power BI

Job description

Associate Manager, Digital Commerce Operations

We are looking for an Associate Manager, Digital Commerce Operations to serve as the operational engine behind our Connected Commerce business.

Responsibilities

Own Launch Readiness & Operational Execution

• Serve as the operational lead for digital commerce launches, ensuring inventory, pricing, promotions, content, and customer experiences are accurately configured and ready for go-live across elfcosmetics.com, e.l.f. app, and TikTok Shop.
• Coordinate launch timelines and dependencies across Brand, Supply Chain, Master Data, Development, and Customer Service teams.
• Ensure operational readiness to support demand fluctuations, virality, promotions, and growth initiatives across direct-to-consumer digital channels.
• Conduct launch readiness reviews, staging validation, and smoke testing to ensure flawless execution across all customer touchpoints.
• Manage launch calendars, develop project trackers, and operational workflows to keep teams aligned and informed.
• Monitor and improve key performance metrics including order throughput, fulfillment SLAs, accuracy, shipping performance, and customer experience.

Execute Digital Commerce Operations

• Manage set up, maintenance, and updates of products, collections, promotional offers, and merchandising experiences across Shopify and other digital commerce platforms.
• Build and test promotional campaigns to ensure accurate setup and seamless customer experiences.
• Maintain accuracy across product information, pricing, inventory status, and promotional messaging.

Partner on Inventory & Forecast Planning

• Monitor inventory health, launch allocations, and replenishment plans to proactively identify risks that may impact business performance.
• Partner closely with Demand Planning, Supply Chain, and Operations teams to align inventory availability with launch plans, promotional activity, and forecasted demand.
• Provide order volume forecasts to fulfillment and distribution partners ahead of major launches and promotional events.
• Support forecasting processes through maintenance of planning files, operational trackers, and launch projections.

Drive Operational Governance & Process Excellence

• Develop and maintain launch checklists, operational playbooks, governance processes, and execution frameworks that improve consistency and scalability.
• Maintain comprehensive trackers for innovation launches, promotions, campaigns, and digital commerce initiatives.
• Ensure operational milestones are met and elevate risks, blockers, and dependencies as needed.
• Continuously identify opportunities to improve efficiency, accuracy, and speed across digital commerce operations.

Manage Issue Resolution & Customer Experience Support

• Serve as a primary point of coordination for operational issues impacting the customer experience globally.
• Partner with Customer Service teams to troubleshoot site issues, communicate updates, and support resolution efforts.
• Submit and manage development tickets, bug reports, and enhancement requests.
• Support QA testing and validation for new site features, functionality updates, and commerce initiatives.

Support Cross-Functional Go-to-Market Execution

• Coordinate sample allocation and demand differentiation of sellable and sample inventory setup, and operational readiness in support of brand, affiliate, and social commerce campaigns.
• Participate in planning meetings, launch reviews, and business updates to ensure digital commerce priorities remain on track.
• Act as a trusted partner across teams, ensuring stakeholders have visibility into timelines, risks, and execution progress.
• Manage and develop digital commerce coordinators and seasonal interns as support.

Qualifications

• 3–5 years of experience in digital commerce operations, e-commerce, merchandising operations, project management, or related fields.
• Experience working with Shopify Plus required, and TikTok Shop a plus.
• Strong understanding of product launches, promotional execution, inventory management, and operational workflows.
• Advanced Excel and spreadsheet management skills; experience with Power BI or reporting tools preferred.
• Exceptional organizational, communication, and project management skills with the ability to manage multiple priorities simultaneously.
• Strong problem‑solving skills and attention to detail; steady under pressure and execution at speed.
• Excellent communication and cross‑functional collaboration abilities.
• Experience in beauty, consumer products, retail, or direct‑to‑consumer businesses preferred.

Benefits

The base salary range for this role is listed above.

Total compensation includes base salary, annual company‑based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender‑neutral parental leave, and unlimited paid time off. Compensation components are subject to change at the company’s discretion.

Equal Employment Opportunity Statement

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as a detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.