Associate Manager, Customer Marketing

cbrands; Chicago (IL); On-site; USD 97,000 - 148,000; Full time

Job summary

cbrands is seeking a Customer Marketing Associate Marketing Manager to provide marketing support to the Marketing Manager and National Accounts in Chicago. You will partner with cross-functional teams to create insight-driven shopper programs and annual retailer plans aligned with brand strategy across Corona, Modelo, Pacifico, Victoria and innovations.

The ideal candidate combines marketing and sales mindset, strong communication, and project management skills to drive retailer engagement and

Qualifications

• 3-5 years of CPG, shopper marketing or marketing experience.
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams, SharePoint, PowerBI).

Responsibilities

• Support Manager in the development, adaptation, and execution of shopper marketing programs.
• Own day-to-day execution of shopper marketing initiatives across in-store and digital channels.
• Develop sell-in materials communicating program objectives and supporting retail execution.

Skills

CPG experience

Shopper marketing

Communication

Project management

PowerBI

Tools

PowerBI

Excel

PowerPoint

SharePoint

Outlook

Job description

Position Summary

The Customer Marketing Associate Marketing Manager's role is to provide best-in-class marketing support to the Marketing Manager and assigned National Accounts. This role is a critical part of the Customer Marketing team that serves as the lead marketing contact to the national account sales team and will possess a deep understanding of customer and shopper needs that inform retail activation and ultimately foster stronger customer relationships and results.

Working closely with cross-functional marketing teams, finance, sales, and agency partners, the Associate Manager will support the creation of insight-driven shopper marketing programs and annual retailer plans that meet internal and external objectives while aligning with the brand strategy in the Constellation Brand Beer portfolio, including Corona, Modelo, Pacifico, Victoria and our Innovation pipeline.

The ideal candidate will have both a marketing and sales mindset.

Responsibilities

• Support Manager in the development, adaptation, and execution of shopper marketing programs and national campaigns that align with brand strategy and retailer objectives.
• Own the day-to-day execution of shopper marketing initiatives, including point-of-sale materials, couponing programs, sweepstakes, and other activation tactics across in-store and digital channels.
• Partner with Manager and sales teams to evaluate activation opportunities and support the execution of programs that drive retailer engagement, shopper conversion, and incremental retail execution.
• Develop sell-in materials that communicate program objectives and support incremental retail execution opportunities, including end cap displays, floor features, secondary displays, ad/circular placements, and expanded shelf presence.
• Develop creative agency briefs informed by retailer, shopper, and brand insights, and manage end-to-end project execution, including timelines, budget tracking, production, printing, and deployment of marketing assets.
• Support Manager in campaign performance analysis and recaps to identify actionable insights and optimize future programs.
• Identify opportunities to improve ways of working, operational efficiencies, and the shopper experience to support stronger program execution.
• Establish strong cross-functional relationships with sales, category management, insights, brand, e-commerce, media, sponsorship, and field marketing teams to ensure integrated campaign execution.
• Actively participate in sales and marketing team meetings, business reviews, and planning discussions.
• Own the invoicing process, including purchase order creation, invoice reconciliation, and monthly budget tracking for assigned accounts.
• Maintain positive and productive working relationships with internal and external stakeholders to support collaboration and effective decision-making.
• Perform other duties as assigned.

Minimum Qualifications

• 3-5 years of CPG, shopper marketing or marketing experience.
• Ability to support and drive the development of creative solutions with creative, media, and shopper agency partners including how to write clear, actionable briefs, project management, and campaign recapping.
• Effective communication and presentation skills- oral and written, including proof reading, copy writing, and editing.
• Detail oriented, highly organized, with the ability to self-determine how to prioritize projects to meet deadlines.
• Ability to adapt communication style to foster productive working relationships with internal and external stakeholders.
• Intrinsically motivated self-starter with a sense of urgency, desire to continue learning, and personal project accountability.
• Maturity and responsibility to work successfully within the beverage alcohol industry.
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams, SharePoint, PowerBI).

Preferred Qualifications

• Previous shopper marketing/agency experience is a plus.
• 3-5 years' experience in the areas of Omnichannel/Shopper/Trade/Customer/Field/Brand Marketing/Marketing Operations/Commercialization on Supplier or Agency side in the beverage or consumer packaged (CPG) industry.
• Working knowledge of digital and social media marketing tactics, including targeting platforms, measurements, etc. plus experience driving traffic to retailer stores and e-commerce sites through digital media tactics.

Physical Requirements/Work Environment

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• Flexibility to travel 10% of the time (maximum).

Location

Chicago, Illinois

Additional Locations

Job Type

Full time

Job Area

Marketing

Salary

The salary range for this role is:

$96,700.00 - $148,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based